Zhang Guangzhi, A Montay Garment Maker: Building A Brand That Combines Fashion With Tradition

Zhang Guangzhi: Hebei

Fruit growers

　　上世紀80年代的張廣志還是一個剛從學校畢業的農村小伙子，河北辛集市東張口村像他這樣的青年，沒考上大學沒進入城市的基本都和父輩們一樣，干著面朝黃土背朝天的工作，他也一樣，開始和父輩們一起種果樹、賣水果，對于青春年少、心中有夢的人來說，做這樣的工作好像少了激情與創想，天天與一堆堆的水果打交道，張廣志也曾心煩氣餒過，他不知道自己將來的路會怎樣，想不到自己這樣一個種水果、賣水果的農民會有什么發展，年輕的心悄悄積聚著想法和信念，幾年下來，20多歲的他積攢了一部分資金，但機會總是不會在特別需要的時候出現，有時他會感到迷茫，心想：是不是自己就這樣一輩子種水里、賣水果啊?

In 1993, Xinji began to build Xinji leather business city, which is now the old leather city. In order to attract operators, the newly created leather city has many favorable conditions. After many discussions with Zhang Guangzhi and friends, he felt it was a good opportunity. So he took out all the tens of thousands of yuan savings and began to intervene in the fur industry.

Until now, he would laugh and say, "it's my life, not my long-term vision and courage."

However, business can not be done well by relying on life. Unconsciously, the young rural boy has already had the keen and discerning ability of businessmen. He calmly analyzed the fur development of Xinji for many years, and knew that the fur industry in Xinji, which was famous from the Ming and Qing Dynasties, would continue to develop fur industry.

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Create your own brand -- East trillion gold

As the experience accumulated for years of friends and friends, like most Xinji leather operators, as most leather operators, Zhang Guangzhi and the wife first made the raw material processing, as the development, they do the work for the work for the work of the brand, for many years they do the brand, for many years they do the brand as a brand, for many years they do the brand as a brand, for many years they do the brand as a brand, for many years they do the brand as a brand, the East trillion gold. It is also common people of China, which is characterized by simplicity, practicality and low price. It is very famous in China's leather market quickly.

But this is not what Zhang Guangzhi wanted. They began to make their own stores, and began to have their own business promotion personnel. However, in view of the existing mode of local production and sales, they adopted the mode of pre shop and post factory. This mode is like a family workshop, which greatly restricts the promotion of brands, so they expand their thinking and start the next step of development.