The Black Dream And Information Black Hole Of E-Commerce Logistics

A few days ago, in the online shopping experience survey of 1000 online shoppers in China, the reporter learned that online shopping customers were targeting Electronic Commerce Service dissatisfaction comes from the right logistics The complaint rate reached 60%. This year, in June this year, the events of apologizing, the new egg, Jingdong mall and other enterprises apologized to customers for the explosion incident, which showed that logistics has become the life and death line of the development of e-commerce enterprises. After falling countless times, the gold rush of e-commerce began to calm down and think about ways to improve their logistics level, and set up the Jingdong warehouse and Le Tao as the representative of Jiancang hot, many of whom were blind followers. Shen Guokang, chairman and President of Boko information, published his view on this situation: "logistics can reflect the ability of supply chain integration of enterprises, and the development of e-commerce enterprises needs to pay attention to the integration ability of supply chain and eliminate the information" black hole "in the supply chain.

　 　 Information sharing in supply chain E-commerce enterprises Crystal dream

The ideal supply chain is a crystal clear. It can clearly see the spanparent chain of logistics, information flow and business flow. Accenture, a consulting firm, said in a report issued by him, "for every benchmarking enterprise in each industry, its supply chain management level generally exceeds that of other competitors in the industry. As a leader of supply chain integration capability, ZARA, a classic case in MBA course, as a fashionable chasing wind fan, he delivered the fashion elements just released by Paris fashion week in three weeks to all parts of the world. Its powerful supply chain management and the information system behind it is the most powerful guarantee to ensure that it gets a handsome return in the pursuit of wind. The level of supply chain management is precisely the core competitiveness of these enterprises.

In essence, to achieve high coordination of supply chain, we need to use information technology to achieve seamless convergence of business flow, logistics and information flow. To achieve a seamless connection between the three, we need to take the market-oriented reform of the industry as the foundation to meet the increasing demand for personalized service, improve service quality and efficiency, and reduce the overall logistics operation cost. This puts forward higher requirements for the convergence and interaction between logistics and marketing system, which is embodied in the unification of distribution mode and the mode of sales and purchase, the unification of the distribution area and the batch of visits, the unification of the order of distribution lines and the order of visits, the unification of sorting and dispatching, the unification of orders, the unification of distribution documents processing and bulk deduction, the confirmation of delivery (return), and the unification of sales accounting. The construction of the big e-commerce companies reflects the great shortage of China's logistics resource integration capability, and the hundreds of millions of capital investment in self built logistics has increased the risk of e-commerce enterprises. Not to mention the benefits gained from the scale effect.

Generally speaking, the upgrading of China's supply chain integration capability is a complex systematic project. As early as 2005, Shen Guokang put forward the establishment of an information system based on supply chain synergy to carry out a unified and meticulous management of the entire supply chain. Eliminate the information "black hole" in the supply chain and achieve the "crystal" dream. {page_break}

　　 Revealing the supply chain Information "black hole"

There is no doubt that informatization drives the development of logistics industry. However, in reality, what we see is that resources have driven the logistics industry. E-commerce enterprises have invested a lot of capital in the construction of warehouses, and the input of logistics bases has spawned the development of many logistics enterprises. Sometimes we see that the logistics industry is driven by policies, and the postal law directly stipulates the life and death space of express enterprises, and the road laws and regulations seriously affect the spanport market prices. Although every boss of the logistics industry says that information system is very important, we must admit that the information system is not at all critical to the overall role of the logistics industry.

If we simply divide the logistics into warehouses and spanportation, we can find that even small businesses manage their inventory with Invoicing, in other words, more than 80% of enterprises know what is in their warehouse. However, even the biggest enterprises, it is very difficult to know which vehicle their goods are on. However, highway spanportation is almost all the links that commercial logistics has to go through.

In China's logistics industry, five million freight vehicles are running every day, of which more than 80% of the business activities are dispatcher and monitor by telephone, and cash spanactions are used to achieve full manual settlement. More than 80% of the spanportation activities only come to thousands of non computer dispatch rooms, and listen to loud and sound scheduling to tell you that you know exactly where your goods are now. Only 80% of the freight settlement process arrives at thousands of business points, and you manually turn over the books and paper in the drawer to know exactly how the cost of each spanport occurs. Asymmetric information constitutes a huge black hole. The most uncertain and costly logistics links have no way to share tracking and monitoring information. There is no way to share settlement information. This huge black hole only has information and no information.

This information black hole does not solve, what supply chain collaboration, what resources optimization, what intelligent scheduling are all on paper. If the information black hole is not solved, spanportation can not become a traceable and monitoring industrial product as a basic service. Logistics can not become a real modern industry.

If one day, more than 80% of e-commerce enterprise logistics activities can make all the relevant roles in the supply chain visible, it means that most of the logistics departments can manage vehicles as mobile warehouses, which means that most logistics enterprises can manage vehicles as production lines. The arrival of this day means that the information black hole becomes spanparent crystal. E-commerce logistics courses can be supplementation, supply chain integration synergy can be achieved.