Ding Peiyuan: Red Boy'S Children'S Clothing Keeps Fast In Fashion Trend.
Since the end of 2009, China's famous Internet fast fashion brand, Vic, quietly converted the advertisements put on the major websites into baby products, and formally entered the children's wear market.
And in February 2010,
BabyDior
China's first boutique opened in the 4 floor of Hang Lung Plaza, Shanghai, and BabyDior officially entered China.
Ding Peiyuan, chairman of red boy's children's wear
A VANCLBaby, a BabyDior, a popular fast fashion, and a luxury brand, all compete to see the great potential of China's children's wear market.
How can we look at the market trend such as red boy's 22 years' brand of children's clothing and how to seize valuable market opportunities?
redkids
Chairman of the board
Ding bee yuan
In this way, "the red child is not a guest, nor a Dior. In the eyes of the red boy, FastFashion never conflicts with the fine works.
Popular fashion
Route, but the red kid will stick to the quality in the fast fashion trend.
Boutique is not only reflected in the quality of red children's products, but also reflected in the quality of service.
Ding Peiyuan's boutique is not a word that comes from hand to hand.
redkids
Founded in 1988, the red boy's children's wear has been exported for many years. The high quality children's clothing has always been a good reputation in the international markets such as Europe, North America, Japan and South Korea. It has been recognized by the Ministry of foreign trade and economic cooperation as the only "famous brand export commodity with key support and development" in the National Children's wear industry.
Red children's children's clothing is widely used in high-tech green environmental friendly combed cotton, which has not been treated with chemicals, avoiding the harm caused by harmful substances and protecting the delicate skin of babies.
Red child's product development center is located in Paris, France. With the latest international trend and pulse, designers have integrated the new design concept into the series of children's clothing.
The pursuit of international high quality has never been relaxed, and the innovation in providing the best shopping experience has never ceased.
The opportunity of online store growth and development, the children's clothing enterprise with 22 years of brand accumulation, has made thorough and meticulous market research and analysis, and made the decision to enter the field of children's clothing electronic commerce, hoping to make Chinese children more convenient to enjoy the international high quality children's clothing products.
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Although he has led red children's children's clothing into the field of electronic commerce, Ding Peiyuan is not old.
Ding Peiyuan, founder of VCG, still had a cynical temperament in 90s. But in 1988, he became a founder of a children's clothing business.
When Chen started a brilliant partnership with people in 2000 and left excellence in 2005, Ding Peiyuan founded a different customer in 2007 and constantly changed the battlefield.
As a veteran child dress man with 22 years of industry experience, Ding Peiyuan's analysis of the advantages and disadvantages of red children is very calm: "the children's clothing enterprises in China are in a state of no brand at present. The brand accumulation of red children depends on the accurate prediction of the market prospect and the quality of excellent products.
Whether early in the overseas market or in recent years in the domestic market, and now actively participate in the field of e-commerce, red boy children's clothing has always been
International high quality
As a goal. "
Red boy children's wear shop
"In order to provide better children's clothing for Chinese children, the layout of the future development of e-commerce is to build an integrated value chain for children's clothing.
This means that in the design aspect, we should make full use of all kinds of Internet means to shorten the cycle between design and sale. In brand promotion, we should make use of the fast and powerful promotion advantages of the Internet to quickly realize the wide recognition and reputation spread of the brand; then we can make the products designed based on the needs of consumers quickly reach the customers' hands through the network sale, and then get continuous word of mouth marketing through customer service.
When the famous brand of e-commerce is starting to sell children's clothing, is the red boy's children's clothing regarded as its competitor? Ding Peiyuan laughs: "everyone's children's clothing has the price advantage of every guest." the red boy has the brand and quality assurance of the red boy. The current children's wear market is still blue ocean, whether it is a customer, or a red child's mother child mall, which is similar to the name of the red boy. I believe everyone has enough room for development.
For children of red children, the pursuit of high quality is always based on the root.
Red children should always insist on making boutique children's clothing.
Looking back at the situation of Chinese children's clothing market in the field of children's wear in 80s, Ding Peiyuan felt a lot of emotion.
"When parents bought clothes for children, they bought a larger size, and could continue to wear them after their children grew up.
Now, after 70, after 80 parents, they want to give their children the best.
I am very happy that I am fortunate enough to experience the changes of this era and industry.
Red children will also strive to meet the needs of these outstanding parents with high-quality products internationally.
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