AWI Is Leading The "Golden Wool Logo" In China Through First Finance And Economics.
Known for 30 years in the global market, Australian Wool Innovation Limited (AWI) owns "pure wool".
The product of "WOOLMARK GOLD golden wool" logo must meet the following requirements: using natural pure fine Merino wool from Australia as raw material, and following the processing of scientific technology in accordance with the environmental standard factory, according to the guidance
In order to make Chinese consumers have more vivid and objective experience and recognition of the "WOOLMARK GOLD golden wool" logo, AWI and the first financial channel CBN have reached a 6 month cooperation. The core is a 9 week documentary themed "perfect gentleman". This special program invites renowned scholars and hosts, Mr. Cao Jinghang, to host the program, spanning Asia, Australia and Europe. Over 95% of the programme is filmed in Australia, England and Italy, and it has been completed in 1 months.
The journey not only brings first-hand information and unique experience to Chinese audiences, but also has been recognized and praised by the partners of various countries. Mr. SAM GUTHRIE, general manager of Australian Wool Innovation Limited, thinks that this is the closest and most profound communication between China and the United Kingdom in the field of fabric and clothing since the British Industrial Revolution. It has an unlimited role in promoting the future cooperation between the two countries.
The series of protagonists and perfect gentlemen will be broadcast on the first financial channel every Saturday from November 7, 2010. The program will follow: the top woollen top fabric top-level garment tailor's thread, leading the audience to understand the process of the birth of a truly advanced custom made garment, and at the same time, understand the valuable quality of the "WOOLMARK GOLD Golden Fleece" logo.
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