Interview With Chairman Of The Board Of Directors Of Children'S Footwear Enterprises

The highest market value of consumer goods in the world

Landing in Hongkong capital

Copy + horse racing enclosure

For investors concerned about the growth of performance, Zhong Zheng said that there is a market demand, innovative profit models, there is room for profit improvement, so long as the replication of the current successful business model to "horse race enclosure", you can guarantee the growth of future performance.

Dr. frog "for the family as a whole service, the intersecting and omni-directional mode contributes to the whole industry. It is very confident that the annual sales revenue will increase by 50%."

At present, Dr. frog owns its own brand and well-known authorized brand, and has abundant products such as textiles, fast food products and so on, and has access to the channel, "Trinity, intersecting".

Zhong Zheng said that the "one-stop" shopping main store is an innovation in their business mode, meeting the needs of consumers.

The opening of the store in Beijing is an important move after the listing of the company, marking the beginning of the Shanghai doctoral frog, began large-scale development of the northern market.

It is understood that similar doctoral frog main shops have landed in Shanghai, Qingdao, Xi'an, Shenyang and other places.

The PhD frog raised plenty of money through the market, which has become an accelerator of its strategic expansion.

According to the prospectus, during the 5 years from 2010 to 2014, the doctor frog invested about HK $836 million (40% of the net proceeds) to set up new retail outlets to further expand the group's retail network.

In the second half of this year, the doctor frog group plans to set up 239 self operated and 238 authorized third party department store brand counters in East China, North China, central and Northeast China, and set up 3 self operated businesses and two authorized third main shops in East China, North China and Northeast China.

Integration + new media marketing

For the company's future strategy, Zhong Zheng pointed out that global resources, the Chinese market, "the United States has a Disney, China has a doctor frog."

He said, "let Chinese children be able to share the best products in the world".

Since its establishment, Zhong Zheng has been focusing on the consumer goods industry, but he has "not done what others have done".

Dr. frog integrated global resources, through its own brand, authorized brand, agent brand, forming a wealth of product supply capability, and in domestic construction channels, forming integrated sales, vision and pattern is different.

Apart from integrating resources, Zhong Zheng believes that product integration through new media is the future trend.

In the new media era, doctoral frogs keep pace with the times, establish a unified distribution, computing, customer information service platform, and integrate e-commerce websites based on new media.

He said that in the future, the frog will provide products to customers at any place, any time and any way through various possible tools and channels including offline channels and mobile Internet.