New Concept Of Financial Management Under High Inflation: Online Shopping

　 　 inflation In the background, online shopping "Fire"

"I recently cleaned a pair of shoes and a down jacket on the Internet. It feels very cheap. You can also browse the Internet." Xiao Wang and his colleagues at a distribution company in Changchun suggested such advice when buying seasonal products. online TaoBao Shopping has long been a trend. Under the pressure of high inflation, will the characteristics of cheaper online shopping be further reflected, thereby promoting online sales?

Data from Taobao, pat and other professional online shopping websites show that the growth of CPI has promoted the sales volume of online consumer shopping to a certain extent, and has also promoted the increase of online shopping groups. According to Taobao official, the online trading volume reached 936 million yuan on November 11th alone, far exceeding the retail sales volume of 100 million yuan per day in Hongkong.

　　 Close-up

Reception room of a unit

Staff online shopping day express 5 pieces

"The number of emails this month is much higher than that of last month. In order to send express tickets to the staff in the building, they have to run several times upstairs and downstairs on average. " In the past few months, a Diao lady who was in charge of receiving and dispatching work in an enterprise in Changchun discovered that the number of express mail received by the company has increased significantly since November.

"The number of online shopping is increasing. On the 22 day of this month, it has received 456 couriers, averaging 20.7 items per day, and received 473 pieces (31 days) in October, averaging 15.3 pieces a day, and 8 days before the end of this month. The number will surely exceed 500. Ms. Diao said that from the contents of the labels of goods received on the express mail, most of the colleagues in the company were clothes, cosmetics, satchel items and other items that were bought online, as well as some household products such as household appliances, home building materials and so on.

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Shop operators enter the price rise

Because of inflation, will the rise of raw materials also affect the purchase cost of online shopper?

Zhao Mingwei, a shopkeeper of the South women's clothing shop, admitted that sales volume increased by at least 20% this month. But Mr. Zhao said that while sales were increasing, profit growth was not great, because the prices of manufacturers' imports were also rising. The fabrics, accessories and labor costs for garment processing such as down garments, knitwear and leisure T-shirts are all rising. The delivery price of the manufacturers has been rising. Since November, the profit of Mr. Zhao has decreased by 5% compared with the original price. But Mr. Zhao said that although the price of the upstream has increased, the retail price of his online shop can not be changed. "The price of the Internet is very transparent, and it is easier to run the bill at a higher level." Therefore, even if the profit dropped to about 10%, Mr. Zhao insisted on "temporary no price adjustment".

Similarly, the reporter saw such a notice in a women's clothing shop: "today's news of the price rise of fabric accessories is really" price aggression ", but we haven't raised the price for clothes and postage.

　 Buyers should be very cheap in season.

"Everything is going up, and after one hundred yuan is broken, it will be gone." This is what many people complain about when they discuss prices. But the online shopping market, which has always been the selling point of "little links, low cost and low price", has become the choice of many young people.

"I was scared when I went to the mall to buy a down jacket. A down jacket style is almost sold in stores at least 1000 yuan, slightly better for two thousand or three thousand yuan, and four thousand or five thousand. " In Guilin Road, Changchun, a reporter met a white-collar worker, Xiao Han. She told reporters that in mid November, she and a good friend at the same time in a shopping mall in Chongqing Road, Changchun, a pair of down clothing, a look at the tag is 1399 yuan, because the counters do not participate in shopping promotion activities, the most can only give a 10 percent off, she calculates that two pieces will have to spend 2518.2 yuan.

Because the price is too high, she quietly noted the number of goods, and went home to check on the Internet. Taobao actually sold only 909 yuan, equivalent to 35% off. She immediately took two shots, and the store gave her free shipping.

Xiao Han told reporters that she had gradually become accustomed to online shopping, and that she could get 80% of her clothes from the Internet. "Really can save a lot of money, I calculate, some goods even participate in the activities of shopping malls, there is no cheap online."

Zhang Qi, a clerk of an economic and trade company in Changchun, has also arrived at a pair of snow boots on the Internet for 22 days. Zhang Qi felt that he had picked up the cheap, excitedly told reporters, "this formal manufacturer's snow boots sold at least 500 yuan in the mall, and the online only cost 149 yuan, plus freight 10 yuan, a total of only 159 yuan, a full save of 400 yuan, enough to eat a big meal with friends." {page_break}

　 Sellers sell more online food products.

"Some grains are bought online, which is equivalent to wholesale prices. A few days ago, I bought two bales of Taobao (net weight 500 g / bag) on the Internet. The price is 9.2 yuan / bag, although there are 10 yuan freight, but the average price is 14.2 yuan per pack. I saw in Changchun supermarket that the price of the same weight of job's tears is 30 yuan, and the online purchase is lower than half the price of the supermarket. " Sun Jing, a resident of Changchun, said she prefers to eat some snack foods and nutritious health foods. In order to spend less money, she often searches for relevant product information on Taobao. Especially in the past half a month, her online purchase of beef jerky, coarse cereals, beans and other commodities are cheaper than shopping malls and supermarkets. Beef jerky with the brand is 30 yuan cheaper per kilogram than the supermarket.

The reporter contacted a shop owner, Xiao Sun. Xiao Sun told reporters that since entering the November, his store business is much better than before, he sold dates, sometimes only one day, can receive more than 20 orders, an increase of 1 times than originally. "Now everyone has the impression that a lot of food prices go up. So the number of people buying food online is increasing, and the browsing rate of my online shop has increased a lot.

　　 Statistics

Sales of food and clothing grew first

Information from shopping websites shows that since November, the number of food, clothing, shoes and hats and household products purchased online has increased dramatically. Reporters on Taobao saw that the consumption of grains, rice, edible oil and sugar ranks the top 10 in people's livelihood.

Yan Qiao, public relations manager of Taobao public and customer communication department, said that the three or four quarter is the peak season for consumption. In normal terms, the number of online shopping is definitely larger than that in other periods, but the sharp increase in November is more obvious. In November 11th alone, the turnover of Taobao reached 936 million yuan. The reporter understands that this data is about 100 million yuan higher than the retail sales volume of Hongkong shopping day released by the government of Hongkong, which is about 100 million yuan.

Yan Chao analysis said, "inflation certainly has a certain stimulative effect on online merchandise sales. In November, the sales volume of online shopping for food, clothing and other products increased the most, and the trend of online purchase of home, decoration and building materials was also more obvious."

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Online shopping growth express warehouse

As an important part of the online shopping industry chain, the growth of online shopping has also promoted the business of the express company. According to reports, recently STO company Kunming, Guiyang, Beijing and other transfer function outlets almost burst at the same time (that is, overload can not deliver). In this regard, Taobao public relations responsible person said that the fourth quarter of the year is the period of rapid growth of online shopping. The direct reason for the nationwide chain explosion is that the express companies do not estimate the amount of daily orders.

Because it is not listed as a major transit business, Changchun has not yet appeared in the courier business, but the increase in the volume of express business is also reflected. According to Wang Xinlong, manager of Changchun district manager of Changchun billion Air Express Service Co., Ltd., in November, the company's express business increased by 30% over the same period in October.

　　 remind

"Four look" should be done before online shopping.

In view of the current market situation of high inflation, many consumers choose the status of online shopping. The Jilin Provincial Association for consumer protection reminds them to enhance self-protection when shopping and try to avoid causing consumer disputes. Consumers should do "four look" before buying online.

Look at the website. Online shopping must first choose a website with perfect system and reputable guarantee to conduct trading activities.

Two look at the price. In general, goods that are too expensive to sell at the market must be discreetly purchased and not easily believed to be false or exaggerated.

Three look at credibility. Online shopping websites usually evaluate the reputation of goods and sellers in a number of grades, and should also browse other buyers' evaluation of the seller and the goods they sell.

Four look at the order. If a buyer buys multiple items in a network shop and orders with an order, the buyer must indicate the purchase list in order to avoid any mistake.