Luxury Brand Burberry Opens 5 Stores In China In The Next Six Months

Luxury goods

Manufacturer

Recently, the profit growth of 46% in the 6 months ended September 30, 2010 was mainly due to the growth of business in Asia and Europe.

The profit in the first half of the fiscal year was 83 million 100 thousand pounds (133 million US dollars), compared to 56 million 800 thousand pounds in the same period last year.

Excluding exchange rate fluctuations, revenue was 641 million, an increase of 17% over the same period last year.

In the 6 months ended September,

Sales in emerging markets increased by 46%, mainly due to the rapid growth of luxury markets in Asia and the Americas.

In July, China paid 70 million pounds to buy out its franchise so as to directly control these stores.

In the first half of fiscal year, sales in China increased by 25%.

Chief executive Angela Arentz (Angela Ahrendts) said: "the climate profile, gift culture, young people and significant male customer base are very suitable for different elements of our product."

Burberry (Burberry) plans to start 5 new stores in China in the next 6 months, accounting for half of its planned new stores in the second half of the fiscal year.

A total of 20 new stores were opened in the first half of this year, of which 8 were in the Asia Pacific region and 7 in the Americas.

Of the other 5, 3 are in emerging markets, while only 2 are in Europe.

Pictured as

Basic information of Burberry (Burberry)

Format:

:

Accessories / cosmetics;

Main outlets: first tier cities

Target population: high-end consumption adults

Customer consumption: 2000-5000 yuan

Shop way: direct Battalion

siting criteria

Preferred property: commercial complex, shopping mall, commercial street

Property usage: lease, cooperation

Demand area: 1000 square meters;

Duration of contract: 5-10 years

Site selection criteria and business district requirements:

A, the downtown area where business activities are frequent: requiring frequent commercial activities in downtown areas, large traffic volume, and a certain amount of stores and businesses.

B, peer communities (mature professional commercial streets and districts): although competition is fierce, customers can have more opportunities to compare and choose because of their peers, so they can attract customers.

C, near the public places where people live: because the population is concentrated and the consumption demand is concentrated and large, the stable income of the franchised stores can be guaranteed.

D, a street with maximum passenger traffic and high visibility: the store is in the most passenger street, most affected by the passenger flow and the passing degree, which can make the majority of the people get the required items.

E, convenient pportation area: the number of stations on the top and the most dismounted or near several main stations will enable customers to reach the lotus store in less than 15 minutes' walk.