Shishi Spun Apparel Industry Chain Looks Forward To "New Colors".

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It should be noted that in the face of increasingly prominent competition between domestic and foreign competitors, stone lions

Two days ago, 3 businessmen from the United Arab Emirates once again came to Shishi, first went to a cloth company to carry out ultra-low price for several cotton fabrics, and then came to a garment processing company to give the "lowest processing price".

When the other party pressed the price to almost no money, he argued with eloquent words: "the lowest price is needed to go all the way to the production base."

Also yesterday, Shishi, an old clothing company Qiu boss and a Zhejiang brand clothing enterprises alone.

Zhejiang bosses don't take into account the fact that cotton and other raw materials and labor prices have risen sharply before, and refuse to accept a comprehensive offer of up to 15%.

The reason is astonished: your industry chain is complete, and there should be a way to digest it.

At this point, Shishi textile and garment industry chain and production base not only show no advantage, but also become the reason and basis for merchants to lower prices and buy cheap goods.

Not only that, the contradiction between supply and demand of the market has also led to the fact that in the Shishi textile and garment industry chain with obvious overcapacity at the same level, there is often a situation of "losing chains" because of price competition.

"He is inferior to me", "take the order and then make up for it in production or raw material links". Various "self mutilation" methods push the industrial chain to a low level vicious circle step by step.

Cai Dongsheng, President of Shishi textile and garment industry association, believes that the strength and upgrading of Shishi textile and garment will depend largely on the advantages of the industrial chain, but it can not be a low end and cheap industrial chain.

Because low level industrial chain can only breed low level enterprises and products.

Therefore, stone lions must cultivate and form advantageous enterprises and have strong market appeal brands. We must strive to promote the optimization and integration of the entire textile and garment industry chain.

Not long ago, Wang Tiankai, vice president of the China Textile Industry Association, said after Shishi investigation, Shishi should strengthen the resource integration of the entire industrial chain of textile and clothing.

This is a good example for stone lions.

Although Shishi textile and apparel have formed a complete industrial chain, there are many "blindness" such as "free development" and "low level duplication". Many links have formed obvious overcapacity due to repeated construction in the same field, resulting in low level competition.

On the other hand, from spinning, weaving, bleaching and dyeing finishing, clothing accessories, and clothing manufacturing links, there has not yet been an organic whole. The resources of each link have not been well allocated. Regardless of clothing or cloth and accessories, most products are "thousands of people" for a long time, and few personalized products.

Therefore, the excess capacity of Shishi spinning and weaving industry chain is "the same level of overcapacity".

As Li Binhong, director of the national textile research and development center, said: clothing, cloth and dyeing and finishing are mostly following the market running, without the forward-looking demand, leading the market by independent research and development. More fabric research and development, dyeing and finishing are not integrated with the research and development of clothing and quality improvement.

This has greatly weakened the overall advantages and competitiveness of the entire industrial chain, and wasted a lot of resources.

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The key to breaking through the bottleneck of "low end duplication" and "bottleneck of capacity at the same level" is to diversify and personalize the product level, and strive to develop at a new level.

At present, in the stone lions of "thousands of troops competing for single timber bridge", some enterprises that have the courage to break through the clouds have already appeared.

Whether it is the PTT bio based super fabric of Wen Xing group, the fashionable women's fabric with precision source, the polyester and bamboo charcoal fabric of Guhong, or the fashionable dress of CABBEEN, the British New upstarts of the fort, the emperor's cultural leaders, the women's trousers of "expert level", the application of gage's "cold pfer printing" technology, the brand clothing series, the "character Cowboy" series of Wolf Road, etc., all of which have made a striking and leading role in the domestic counterparts.

Unfortunately, there are not many enterprises and products in Shishi.

Several mainstay enterprises believe that the cultivation of "superior enterprises" is closely related to the integration of the advantages of the industrial chain. The government departments should strengthen the work in this field and set up corresponding platforms, and consciously promote the coordinated development and upgrading of all aspects of the industrial chain through some regulatory measures. With a higher level of clothing product trend research and development as the leading factor, organize the spinning, weaving, dyeing and finishing enterprises to tackle the problem together, and restrict and integrate the "low production and duplication" development or low level competition in the individual links, fully mobilize the advantages of the industrial chain, and develop and produce "high value products" instead of "low end products known for low price".

Thus, the whole industrial chain can form a new competitive advantage and create favorable conditions for the growth of "superior enterprises".

Can only be strengthened, can not be weakened.

The advantages of Shishi garment industry have been weakened gradually, and the only competitive advantage is the advantage of industrial chain.

But from a deep perspective, Shishi textile and apparel industry chain can not be completely self occupied.

Although there are more than 10000 enterprises supporting textile, clothing and accessories, there are also many problems such as "multiple but not strong, real but not named, and no leader". Among them, "low level duplication" and overcapacity caused by it are becoming increasingly prominent. Many enterprises are "first-class equipment and three stream products".

The prevailing phenomenon of "follow suit" in cloth, accessories and clothing enterprises has exacerbated the phenomenon of "homogenization" and "price competition". If not effectively resolved in time, this advantage will also be weakened.

Undoubtedly, for Shishi, integrating the resources advantages of the industrial chain has become a top priority.

Previously, the government had used the power of the association to carry out "anti price competition" in the dyeing and finishing industry, but the result was still very small.

The reason is that there is a serious surplus in the same grade of products, and a few enterprises still have to "collect a little bit".

A cloth business owner shouted like this: Shishi enterprises can not always stare at the local market and peer products.

Recently, the leaders of the China Textile Association said: with the aggravation of the oversupply of the market, all links of the industrial chain will face greater price challenges, and the more serious homogenization clusters will become more obvious.

Therefore, the fundamental way to solve the problem of "low price competition" lies in the individuation and diversification of products.