Boots Have Climbed Up To 2000 Yuan &Nbsp; &Nbsp; Who Is The Promoter Of The Price Increase Of Boots?

- some say that a price increase of three times is related to a piece of fur.

Some people say that it is related to the sales promotion of shopping mall.

On December 1st, "Why are the boots so expensive this year?" when the cold air came, the "love beauty" who wanted to go shopping in the office to catch up with the winter products was frustrated and returned to the market. Many of the boots that had exceeded 2000 yuan in the shop were late.

"Even

People who share the same feeling are not in the minority, but they can only be surprised when prices are generally rising.

Many fashionable women in Hangzhou move to the wholesale market such as online shopping and Sijiqing. "Not optimistic, two or three hundred pairs, or a lot higher than last year."

The price of fur is much higher this year.

"The trend this year is fur."

This phrase from a salesperson at Staccato Hangzhou Tower reflects the tight raw material of fur this year.

Reporters at several shopping malls near Wulin Square saw that many white collars like brands launched boots and shoes with fur. For example, the Fashionable Boots of women's shoes, such as Saturday and FED, gradually lost their main battlefield, and the warmer fur boots became the main ones.

Snow boots are becoming a must for every brand.

The reporter noticed a little bit that fur boots accounted for at least half of the winter shoes in the mall.

"Tight supply of fur may be related to the trend of fashion.

We went to the factory to order. Last year, the average price of a piece of leather was 60 yuan to 70 yuan, and this year is about 200 yuan.

Zhou Hai, a shoe shop in Sijiqing wholesale market in Hangzhou, has been doing shoes business for more than 10 years.

Every year, besides selling shoes, he will supply several brand stores.

According to his experience, it is the first time that raw materials have gone up like this.

"Three times.

A piece of fur can make four to five pairs of shoes and spread them on each pair of shoes. The cost of raw materials will be raised from 10 yuan to 30 yuan. So last year and this year, the enthusiasm of our shoemaker to make money is not big. We haven't done it in the past few years.

Although most of the salesmen of the mall shoe salesmen interviewed said that the price was not raised this year, the price from the labels can be seen that compared with the previous two years, the price of the medium and high class boots this year is less than 2000 yuan, and it is hard to find when there is no discount.

It also has something to do with energy conservation and emission reduction.

"The price of raw materials is on the one hand, and the supply of manufacturing plants is also more intense than before."

The factories that supply Zhou Hai's shoe stores are from Jiaxing, Guangzhou and Sichuan respectively.

He told reporters that this year's Jiaxing fur processing plant increased the price range larger than other regions.

"Fur processing is a high-energy consumption industry. Some factories start production for three days in order to reduce energy consumption for one day.

The supply is tight and the natural price is up. "

The reporter understands that at present, many small scale fur processing plants in Zhejiang have been eliminated or voluntarily closed, and large factories are not willing to take orders.

The main reason is that the workers agree that workers are too hard to find.

The rising prices of raw materials, insufficient productivity and tight labor have caused the price of boots to rise. In the wholesale market of Sijiqing, the wholesale price of single shoes has increased by about 20 yuan per pair this year, and boots have generally risen by about 100 yuan per pair.

"To the retail outlet, the rate of increase may be doubled."

Zhou Hai said.

Many consumers believe that the price tag of shopping mall boots is too high, and the counters hope to get enough profits after promotional activities such as "full reduction".

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Shoe companies show no cost of shifting.

"In such an era of rising prices, all kinds of factors of production of our enterprises are no exception."

Yesterday, Wei Yanxin, the head of Kangnai group, told reporters that the cost of raw materials, labor costs and logistics pportation costs from women's shoes this year has risen.

It is understood that women's shoes account for almost half of the total turnover of Kangnai group.

"The upstream elements have all increased in price, which has really brought pressure on the production and operation of the group."

Wei Yanxin said that despite this, Kangnai group did not intend to pass these costs on to suppliers and consumers, but to carry out strategic operations and continue to give profits to downstream businesses.

Wei Yanxin said, at present, Kangnai's products, especially women's shoes, have not raised the price, but only the individual styles, such as the corresponding price increase for the limited edition shoes.

In response to the pressure of rising costs, Kangnai began to turn to the fashion connotation and technology content of the product.

He believes that this is a good time to upgrade products.

"Only by improving the fashion elements and technology content of the products, increasing the added value of the products can the profits of the products be improved.

The price of raw materials and other factors can also be washed away.

In addition to improving the added value of products, Kangnai also hopes to hedge the high cost by increasing the added value of consumption.

Recently, Kangnai's first flagship store in China is officially located in the core area of Beijing's Qianmen business circle.

Zheng Xiukang, chairman of Kangnai group, said that this helped Kangnai upgrade from "high-end manufacturing" to "high-end brand".

Shopping and shopping

Seeing that the boots of the counter generally climbed 2000 yuan, many shoppers began to notice that some brands of shoes abroad were one thousand or two thousand yuan on behalf of the buyers. Why not online shopping? There were also discount activities in foreign counters. Some consumers began to hope that they would get the psychological price difference through purchasing.

"After the winter, buying and selling business is particularly hot."

Reporters at Taobao's American purchasing shop, known as "Bei Ye Cao", learned that buyers of shoes were especially popular in recent months.

Beckham, the seller of the online store, revealed that sales in recent months were equivalent to the sum of months in the first half of the year.

"Because business is good, often large packages are sent back to China, so there are customs detainees."

The reporter consulted the relevant departments of the Hangzhou Customs Department. The head of the Department also reminded consumers that "consumers need rational shopping. The value of personal parcels is now 1000 yuan. Large quantities of goods need to be paid for customs clearance through cargo channels. If there is more than a certain amount, once the investigation is conducted, it is very likely that the whole package will be returned."