He Jun: What Is The Core Competitiveness Of Chinese Garment Enterprises?

Why can't a great country become a strong brand in the world and a strong brand country? The competition of garment enterprises is becoming more and more fierce. The Chinese garment enterprises must go to the era of internationalization, globalization and brand operation. Why can't Chinese clothing enterprises speak in the same voice on the international stage? Are you ready for the Chinese clothing entrepreneurs? What is the core competitiveness of Chinese clothing enterprises? Some people think that technology and technology are the first productive forces; some people think that the modernization of equipment and information; some people think management, human resources, channels, funds and so on. I think the core competitiveness of Chinese garment enterprises is the optimal allocation of resources and the optimization of industrial chain.

First, the brand concept is highly unified. The unification and internationalization of national culture is the ideological guarantee for brand power. The 1 billion 300 million people send the same voice to the world: "China is a large garment country, and a strong brand and strong brand". Brand publicity has a unified caliber. Why do the major national brands have no unified slogan in the face of international competition? How to resolve the contradiction between maximizing the interests of entrepreneurs and maximizing the overall interests of national brands? First, we must set up a business model. The nation and the nation should set up a model for enterprises, and actively guide the garment enterprises to develop healthy from macro perspective, so as to provide the correct direction of public opinion to the world.

Second, efficient integration of all aspects of the industrial chain. Because of the asymmetric distribution of clothing raw materials, textile technology, production base, talent structure, capital operation and clothing information, resources have not been optimally allocated, and the most urgent task is how to optimize the industrial chain. In terms of raw materials, the government should make rational layout and scientific planning for the western region and major raw material bases, correctly guide the cultivation and cultivation of raw materials, build a good market environment, point to point cooperation, and ensure the healthy development of the textile industry. In terms of textile technology, we should optimize the key textile industry bases in China, such as reorganizing the resources of major textile bases such as Guangdong, Zhejiang, Fujian, Jiangsu and Shanghai, shortening the distance from the raw material base, and establishing a point to point supply and marketing cooperative relationship with the raw material base. In terms of talent education, we should reorganize and merge the textile and clothing colleges and universities in the whole country, divide education according to the industrial chain division of clothing industry, divide professional textile institutions, fashion design institutes, clothing brand planning colleges and universities, and provide excellent professional talents for the garment industry base. In terms of labor output, the establishment of point to point cooperation between provinces and provinces, between regions and regions, and large output of labor force can be done by means of nearby factories and joint ventures. In terms of capital operation, we should promote the listing of large and medium-sized clothing enterprises, guide and encourage enterprises to merge, acquire and reorganize, so as to expand the brand effect of domestic large garment enterprises and enhance their international competitiveness. In terms of information construction, we should introduce world-class talents in information technology, purchase world-class technology, drive industrialization with information technology, and thoroughly solve the backward situation of informatization. In terms of management, we should speed up the transformation of modern enterprise mechanism from family business to enterprise family. Through the deep integration of the middle and lower reaches of the industrial chain, we should speed up the logistics, information flow and capital flow of the garment industry.

Third, take the road of scale and efficiency. The scale of China's clothing production is the largest in the world. How to deeply integrate and rapidly improve the efficiency is the key to emancipating the mind, improving the economic system, developing the new fashion industry mode, speeding up the upgrading of the industry, transforming the extensive mode to the collection type, and effectively combining the scale with the benefit, so as to realize the transformation from industrial cluster to industrial internationalization.

In short, the vitality, fighting power and willpower of the whole nation's brand are the core competitiveness of Chinese garment enterprises. The scientific and efficient development of the whole nation's brand can really guide the Chinese clothing enterprises to the road of brand power.

(He Jun: clothing professional manager TEL:18688205652 QQ:495087172 blog: http://blog.sina.com.cn/victor5252)