• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    PEAK Chairman Xu Jingnan: Create International Brand

    2010/12/1 11:02:00 103

    PEAK Chairman Brand


    PEAK chairman Xu Jingnan
     

    On December 1st, 30 years ago, a rickshaw driver who worked hard for life and worked hard for 20 years, had 7000 stores in the Chinese market and became the third largest sponsor of NBA, with an annual sales of 3 billion. PEAK brand The story of creator Xu Jingnan.


    The brand is related to the dream. When many bosses see and enter the same way. market Xu Jingnan set a higher goal for himself: creating an international brand. Finally, Chinese basketball shoes entered NBA for the first time.


    Brand is related to positioning. When many of his fellow countrymen were keen on producing tourist shoes, Xu Jingnan positioned them as basketball shoes and made the first step ahead of them by taking the lead.


    Brand is related to image. In order to enter the US market, Akio Morita renamed "Tokyo Communication Industry Co., Ltd." to "SONY". Similarly, when Xu Jingnan established the strategy of establishing an international brand, he changed the original "Shan Deng" into "PEAK" and was widely recognized.


    Brand is related to strength. PEAK's 7000 terminal stores in the country not only play a role in product distribution, but also show the cognitive value of brand strength.


    Brand is related to culture. Chinese products are the carriers of Chinese culture going out. PEAK has injected rich Chinese elements such as "Qian Kun", "bamboo", "Chinese character" and "four treasures of the house" into the boots of the NBA stars, which has contributed to the spread of Chinese culture.


    Brand is about initiative. When many enterprises are growing up, because of insufficient motivation and lack of confidence, they choose to sell their businesses and sell their brands. Today, Xu Jingnan, whose family value is 5 billion, does not keep up, is not illusions, and continues to pursue "better" in the spirit of sports.


    Xu Jingnan led PEAK across the threshold of confidence, the threshold of products, the threshold of talents, the threshold of capital, and the threshold of culture. The achievement of export sales accounted for 20% of total sales, and set an example for Chinese people to create global brands.


    Although PEAK's performance is gratifying, what still needs to be considered is how to break through the bottleneck of excessive marketing, insufficient innovation, strong advertising and cultural weakness in the face of 100 billion market. This is the real gap between us and international brands. Only in technological innovation and brand culture can we truly match the giant of the world.

    • Related reading

    How Do The Seven Wolves Make The Clothing Brand With "Soul"?

    Boss interview
    |
    2010/11/30 13:35:00
    106

    Chu Xiuqi: China'S Department Stores Enter The Golden Age

    Boss interview
    |
    2010/11/29 14:51:00
    60

    CABBEEN Costumes: Creative Brand Promotion

    Boss interview
    |
    2010/11/29 14:44:00
    149

    Ding Shizhong, Technological Innovation, Never Stops.

    Boss interview
    |
    2010/11/27 10:19:00
    71

    Liu Mingjiang: The Merchant Clothing Of The City Of Commerce Is One Of The "Clothes".

    Boss interview
    |
    2010/11/27 8:48:00
    203
    Read the next article

    National Uniform Invoice Supervision Chapter

    The national uniform invoice monitoring system is a statutory symbol for the tax authorities to manage invoices, and its shape, specifications, contents and printing colors are prescribed by the State Administration of taxation.

    主站蜘蛛池模板: 成人黄软件网18免费下载成人黄18免费视频 | 日韩精品视频观看| 国产精品久久国产三级国不卡顿| 亚洲情a成黄在线观看| 1313午夜精品理伦片| 欧美人与性动交另类| 国产欧美久久一区二区三区| 久久精品国产欧美日韩亚洲| 被cao的合不拢腿的皇后| 扒开双腿猛进入女人的视频| 再深点灬舒服灬太大了添网站 | 绿巨人晚上彻底放飞自己| 欧美人与zoxxxx另类| 在线观看精品国产福利片100| 偷偷狠狠的日日高清完整视频| 一级做a爱片特黄在线观看免费看| 老公和他朋友一块上我可以吗| 成年免费视频黄网站在线观看| 国产乱子伦真实china| 久久久精品一区| 草莓视频aqq| 日本一道综合久久aⅴ免费| 国产亚洲欧美日韩v在线 | 波多野结衣忆青春| 日本一区二区三区在线看| 国产一区二区三区在线观看免费 | 884aa四虎四虎永久播放地址| 波多野结衣忆青春| 国语自产偷拍精品视频偷| 亚洲小说区图片区| 麻花传MD034苏蜜清歌| 日本一区二区免费看| 四虎影视永久免费观看地址| 一级黄色免费网站| 窝窝女人体国产午夜视频| 天堂网在线.www天堂在线资源| 亚洲欧美日韩综合在线| 亚洲视频456| 日本人视频jizz69页码| 又爽又黄又无遮挡的视频| Av鲁丝一区鲁丝二区鲁丝三区|