Liu Mingjiang: The Merchant Clothing Of The City Of Commerce Is One Of The "Clothes".

With the fierce competition of the brand differentiation of men's clothing, brand positioning and subdivision, product category segmentation and customer group segmentation have all covered the whole men's clothing industry. The concept of ecological men's wear, gentleman's men's wear, casual dress, men's suit, men's suit and business men's clothing are also flooded with the whole market. At the same time, there will be more and more people engaged in business activities in China and even in the world. Business travel and leisure work have become the favorite of business elite. In such a market environment and new business era atmosphere, he first took the lead in advocating the integration of business functions and leisure functions of men's clothing, and put forward the concept of "merchant clothing".

　　 Reporter: what are the core values of business travel culture?

Liu Mingjiang: with the increasing number of modern business travel and leisure work habits, people now rely on multi-purpose and reliable clothing and equipment to do their best in the continuous movement and travel. The key to all this is the functionality and flexibility of clothing equipment, just like the virtual office and the flexible working team, whether in the home, on the road or in the office. This flexibility requires practical, lightweight and flexible clothing equipment. "Business travel men's clothing" is a new concept that can meet the needs of urban business elite men in the face of fast-paced activities and life. Culture extends to the dress culture of mobile office workers, that is, business travellers dressed in the first class, the way of dressing BMW, the way of outdoor activities and the way of dressing for outdoor adventures.

　　 Reporter: for business travel activities, what kind of convenience can the business men bring to the business elite?

Liu Mingjiang: in view of the various situations encountered by elite people in business travel, we have put forward systematic solutions, such as "business travel Ctrip" and so on. Specifically, it is the bright collocation of colors without losing the implicit and steady mental performance, so that the business elite can dress in different scenes. On the fabric selection, we can use high-tech composite technology and nanotechnology to combine the functions of crease prevention, moisture protection, antifouling, heat preservation, air permeability and wear-resisting.

　　 Reporter: in the construction of brand reputation, what kind of experience do you think we have for other enterprises?

Liu Mingjiang: I think the construction of brand reputation is a systematic project. It needs to make a comprehensive improvement in product quality, product style, terminal service and so on. In 2008, Hsieh spent tens of millions of dollars to invite Jacky Cheung, the "singer of the song", to speak for himself. Song god Jacky Cheung and the company chairman, Mr. Xu Qiming, jointly launched the "global tour" ceremony, marking the beginning of the stronger brand upgrade action of "Siya". After that, it is a great effort to increase the intensity of commodity development, close to the market, cater to the consumption demand of people's fashion and leisure, improve the fashion quality design of products, enhance the brand image of business travel, and enhance the competitiveness of products. At the same time, we have improved the terminal system, improved the image of terminal services, and made our products more fashionable. The enhancement of terminal image is conducive to making more consumers like our brand and loyalty to our brand.

　　 Reporter: why don't you choose "Jacky Cheung" as the spokesman of the brand?

Liu Mingjiang: because in the eyes of the public, Jacky Cheung is a real gentleman, powerful and talented in today's Chinese language world, and the recognized healthy image is a perfect interpretation of the brand of shinia. The two complement each other, and it is natural and appropriate. Then, "singing God" Jacky Cheung has laid his own artistic achievements through excellent music, extraordinary film performances and exquisite acting skills. He is intelligent, introverted, fashionable and passionate with his brand personality. He advocates to win by wisdom, wins life with wisdom, and creates a wonderful life. On the whole, Jacky Cheung embodies the business culture that the elites of society constantly explore and pursue perfection, and are good at driving their careers and enjoying the unique charm of life. At the same time, the Chia brand itself has further interpreted the business culture with consumers with the power of "singing God".

　 Reporter: what do you think is the brand advantage of the brand?

Liu Mingjiang: I think the most important thing is the accumulation of brand. Since its establishment in 1983, the company has been through the brand name for more than 20 years. In this process, the brand itself has accumulated a large number of loyal consumers throughout the country, which has become the thrust of the company's continuous progress. In addition, the company combines the advantages of Guangdong and Fujian, and Guangdong's internal strength is better. The company draws on their successful experience in quality and business management. At the same time, Fujian Southern Fujian has done a good job in brand communication. The company has laid a solid foundation for the development of enterprises through the integration of the resources of the two places, focusing on the internal production strength and stabilizing the market.

　 Reporter: what do you think of the future development of the business community menswear?

Liu Mingjiang: Gen Gi Khan said, "I want the sun to shine everywhere to become a Mongolian pasture." I believe that under the leadership of Mr. Xu Qiming, the chairman of the company, under the tireless efforts of all the Shinya people, in the future, as long as there are men's clothing brands, there will be a brand of Shinya, where there is men's clothing, there will be a commercial clothing for the merchants of shinia.