Li Ying: Fur Industry Development Trend And Prospect Forecast

General manager of trading center, China.

Editor's note: in the global financial crisis of 08-09, the fur industry at home and abroad was generally affected, and China's big business International

Brilliant history, witness the rise of China fur market.

Reporter: Hello, chief Li! First of all, thank you for taking time out of your busy schedule to accept our exclusive interview.

General manager Li Ying (hereinafter referred to as Li): Hello, I would be happy to share this process with you.

Reporter: there must be many unforgettable moments in the development of China's international fur trade center.

What impressed you most?

Li: in April 25, 2006, the opening ceremony of China Da Ying International Fur Trade Center gave me the deepest impression.

At that moment, it was very exciting.

We are the 2005 to enter the camp, the trading center from the establishment, laying the foundation, investment, completion, opening up, less than 6 months, each stage of which has condensed the countless efforts and wisdom of my team and my team. When we saw the completion of the trading center and successfully held the "2006 spring China fur products ordering society", the trading center became famous, attracting the widespread attention of the domestic and foreign fur industry, and the rapid rise of its position in the industry.

Reporter: I can see your success and joy at that time.

In the four years since the opening of the trading center, how have you led the development?

Li: from the very beginning, we have developed the strategy of "internationalization, branding, specialization and fashion" for the fur trading center of the camp.

The trading center relies on "China's capital city" to locate the market in the largest production base type fur market in China, and gradually build the leading market of Chinese fur products.

In the management and operation of the market, we insist on the development strategy of the trading center unchanged, and adjust the commodity structure and market structure flexibly according to the development of fur industry at home and abroad, and maintain the vigorous development of the market.

Through large-scale annual exhibitions such as China's big camp international fur trade fair and spring China fur products ordering Association, we have rapidly upgraded the reputation of the trading center and brought considerable economic benefits to the market.

At the same time, the trading center also used television, newspapers, radio, magazines, networks and other media to spare no effort in publicity and promotion.

It can be said that the growth of the camp fur trade center to China's fur market is not only the result of our hard work, but also the result of success.

In addition, during the development of the trading center, under the correct leadership of Lu Kaibin, chairman of Taihe Group, we got the attention of the governments at all levels. The leaders of the state, provincial and municipal levels visited the trading center several times, and played a key guiding role for the healthy and rapid development of the trading center.

In particular, the local governments and leaders of Zaoqiang county and Daying Town attach great importance to and actively support the market development, solve problems in time for the trading center, vigorously support the activities organized by the trading center, and give tremendous support and assistance to the stability and prosperity of the market.

The trading center has been awarded the "national fur market demonstration market" and "China fur products and accessories market".

Reporter: what is the commodity structure of China's Da Ying International Fur Trade Center?

Li: at present, the commodity structure of the camp fur trade center is as follows: one layer of the main building manages all kinds of fur clothing, sheep shearing products, and chest ornaments. Fur clothing includes fox, Rex Rabbit, rabbit and wool garment, which covers all kinds of fur clothing high, medium and low grades. Sheep shearing products include fur automobile backrest, sofa cushion, bed blanket and so on. It is the largest car back selling base in North China.

Two layers of fur weaving scarves, shawls, fur bags, fur caps, fur crafts, and so on, the formation of the most complete varieties of fur weaving Market in China.

Three layers of wool collar cap, its production and sales occupy 80% of the domestic market share.

The leather padded mat area of the trading center has become an exclusive trading area for foxes, raccoon, Rex Rabbit, rabbit and all kinds of thin sheets and sheets. It will maintain the position of the largest fur market in China.

It can be said that all the products in the fur industry chain are concentrated here.

Reporter: how do you build the brand of the trading center?

Li: This is a systematic project.

First of all, we built a large fur industry portal, China fur net.

In the dissemination of information, the Internet is undoubtedly the most rapid way. We use the Chinese fur net platform to release market information in a timely manner, and we can spread the latest trend of the trading center to the entire fur industry at the first time.

At the same time, China fur net has also provided a market information and commodity trading platform for more than 8000 registered member enterprises, which is complementary to the promotion of market awareness.

Secondly, we published the first local fur professional newspaper "Da Ying fur information", and produced a beautifully printed "guide to the procurement of fur in China" every year, which is free of charge for major exhibitions and fur market in China, fur clothing manufacturers, wholesalers and distributors.

We have also established long-term contacts with the professional media such as Beijing leather, Huicong commercial, Chinese fur newspaper, China fur trading network, China Leather net, and regularly issued important news of trading center.

The global fur industry is facing opportunities and challenges.

Reporter: what is your judgement on the development trend and development prospects of the entire fur industry?

Li: the international financial crisis has spread to all walks of life, and the fur industry as a high-end consumer goods is also not immune.

But we also note that the International Fur Association and China Leather Association and other authoritative organizations predict that the next 5 to 10 years will remain the golden age for the development of fur industry. Only by firmly grasping this precious development opportunity can we grow and grow rapidly.

We see that the fur industry is undergoing positive changes: the fashionable characteristics of fur are incisively and vividly deducted by the designers of the international fashion design. Fur products from noble luxury to popular fashion are catering to more consumer groups. The diversified application of fur in clothing, shoes and caps, household products, daily necessities and auto supplies has injected new vitality into its development; fur consumption is spreading from developed countries to developing countries, and the population of developing countries is even larger, and fur products will surely form a new market pattern on the global scale.

As a representative of the developing countries, China has changed from the largest fur producing country in the world to the largest fur consuming country in the world. How to develop and consolidate the domestic fur market has become the primary goal of the well-known fur manufacturers.

Reporter: I believe you have more experience in the camp fur industry. What do you think of the current situation of the fur camp? What are your suggestions for the sustainable development of the fur industry?

Li: the fur industry in Daying Town has a long history, deep inside, and has the largest fur industry cluster in China. The fur industry chain is complete.

In recent years, a large number of strong fur clothing brands such as Queen of the Arctic, Mulan Jude, jester, Asian mink, Qiu Jiayi, sea beauty, purple LAN Yi and so on have emerged in Daying Town.

Development, I think we should pay attention to the following problems: we must unswervingly explore and exert its scale advantage and cluster effect in the development strategy, continue to maintain the largest market position of fur and semi finished products in our product structure, and vigorously develop to fur clothing industry, occupy the top of the fur industry chain; take the foreign trade as the main factor, take account of both the internal and external trade, and develop the broad market space of the fur market; vigorously implement the brand strategy, increase the competitiveness of products, establish the overall brand image of the camp fur, vigorously cultivate and support leading enterprises, rapidly expand the strength of enterprises, increase the technological content of fur processing, enhance the quality of products, and create a soft environment for the development of fur, such as pportation, public order, environmental protection, catering, accommodation, etc. fur industry should continue

The development of the camp fur needs the concerted efforts of all sectors of society. The government, the market, the manufacturers and the operators will work together to play their role in the long term. The fur industry will usher in a new development.

[continuation of splendor China.

Reporter: China's Daying International Fur Trade Center has been quite successful. Why do we need to build the international fur city of China?

Li: This is the inevitable result of the development of the fur market: the development of specialized and fine fur market on the basis of large and comprehensive fur market.

China is the world's largest producer and exporter of fur clothing, and its annual production and sales are growing steadily.

At the same time, in recent years, with the improvement of domestic consumption level, fur is no longer an unattainable luxury for the Chinese people, and fur clothing, especially the domestic market of mink clothing, has been growing rapidly.

As the earliest and largest fur production and processing base in China, Daying Town is experiencing tremendous changes from fur clothing to domestic sales.

At the end of last year, we aimed at the favorable opportunity for rapid development of fur clothing industry in our country. On the basis of the original trading center, we arranged high-end fur clothing to subdivide the specialized market, China's Daying international fur city, with a total area of 31000 square meters, mainly engaged in high-grade mink garments, fine fur clothing, Nei conquer, leather clothing and so on.

China's Daying international fur city will occupy huge domestic sales opportunities in the north and take into account the development of foreign trade.

At the same time, it also fills the gap of the lack of specialized high-end fur clothing market, which will greatly accelerate the pace of fur clothing enterprises to expand the domestic market.

Reporter: what is the positioning of China's Tai camp international fur city?

Li general: fur clothing sales base at the national level.

We should focus on wholesale, retail and domestic demand, and give consideration to foreign trade. We must adhere to the brand access system and product quality assurance system to provide customers with complete supporting services such as cargo pportation and financial settlement.

Reporter: when will China's Tai camp international fur city open?

Li: we will open trial in October 20th and formally open in October 28th. The opening ceremony of China's Tai camp international fur city will be held at the same time as the annual China International Fur Trade Fair (nineteenth session).

Mall concentrates the best fur clothing enterprises in the country, and attracts many famous fur and fur brands at home and abroad.

At present, more than 80 brands and more than 160 enterprises have entered the fur city, and have gathered a series of thousands of styles including high-grade mink garments, fine fur clothing, Nei conquer and fur clothing.

In addition to the Arctic queen, Mulan Jude, Asian marten, Qiu Jiayi and other local brands, there are more famous brands such as Pierre Cardin, Hongkong Royal fur, Hongkong snow jolt fur, and novella legend, and a large number of OEM processing enterprises are entering.

Here, merchants can use the most attractive prices in the country to purchase top quality and style fur garments.

"High quality and low price" will become a winning trump card for China's Tai camp international fur city.

Reporter: we look forward to China's grand camp international fur city continuation of the trading center's glory.

You have started a huge project group including the trading center, the fur Science Park and the fur city from the China International Fur Trade Center. This has laid a solid foundation for the development of Taihe Group in Zaoqiang. What other development plans do you have?

Mr. Li: our project research work is solid, the location of the mall is accurate, and the industry prospect is optimistic.

Therefore, I am very confident about the future success of China's Daying international fur city.

It should be said that China's Daying international fur city project is a continuation and leap of China's Tai camp International Fur Trade Center, but it is far from the end point.

Through the experience accumulated over five years in the operation of the camp, and with the strategy of the local government's "China fur city", we have put forward the general plan for the development of the five cities, two gardens and five centers in the future development of the camp. This plan has been approved and implemented by the local government.

On the basis of the successful operation of the two markets of China, including the success of the international fur city project, the trading center and the fur city, we will timely launch the fur Camp Industrial Park, one of the two parks.

The big camp fur industry park will integrate the small and medium-sized fur enterprises and large fur enterprises, changing the present situation of the fur processing and stalls in Da Ying Town, and greatly enhancing the comprehensive strength of the fur industry.

Fur fashion features will be integrated into all aspects of people's lives, fur elements will be diversified in clothing, shoes and hats, furniture, daily necessities, automotive supplies, and constantly open up new development momentum.

In the future, the two major plates of fur industry and fur market will be organically integrated, and the people's street of Daying Town will be the main axis to form the largest fur industry cluster in China.

China's Daying International Fur Trade Center has become the backbone of the development of the fur industry. Tai He group Zaoqiang project group will continue to be brilliant, and will usher in a more stable and fast development of the fur camp.