Sun Ge: Fashion Innovation And Technological Innovation Complement Each Other.

Sun Ge

Reporter: for China at present

Sun Ge: for example, from high-end brands to low-end brand divisions, I think there are three characteristics: most high-end domestic products.

Reporter: what are the elements that should be embodied in fashion casual wear for the 80 and post-90 consumer groups?

Sun Ge: the fashion consciousness of the 80 and 90's consumer groups advanced, emphasizing individuality and self, pursuing quality and style; for fashion casual wear, there is a diversified development trend. The design elements can be divided into: business, sports, neutral, fashionable, avant-garde, sexy, elegant, nostalgic and other styles; material elements should be embodied in natural, technological, regeneration and other forms of natural, environmental friendly, comfortable low carbon life concept. In short, lifestyle determines the aesthetic trend and consumption concept.

Reporter: how do you think the fashion innovation of the industry chain can be integrated with the technological innovation synchronously? How will the design function as a productive force get a more significant effect?

Sun Ge: the new situation requires that our industrial development must change from manufacturing to innovative manufacturing. The industrial chain's collective innovation is an important way to enhance the industry. In terms of clothing industry, fashion and technology innovation and industrial chain development are complementary.

Fashion innovation is not only the upgrading of brand product design in garment industry, but also the real upgrading and technological innovation in textile, leather, accessories, logistics, information and market, so as to make the industrial chain form benign circular development.

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The main embodiment of design as the role of productivity is innovation. If there is no innovation, fashion and popularity should be discussed.

I remember a few months ago when she talked about the impression of China with her Spanish fashion designer in the studio, her comments were: magic and great country.

She likes Chinese food culture, tea culture and Chinese medicine culture, and is very interested in Beijing Opera Art and costumes, but she doesn't feel much about our fashion industry. It feels as if she lacks some characteristics. But when she sees a bunch of red origami lanterns decorated in my workroom, she says: these Origami lanterns have the impression of Japanese clothing.

Later, she said that Japanese fashion design has style, nature, comfort and fashion.

We are a great power with 5000 years of brilliant culture. Design is the carrier of culture. Originality is the value of design. How to integrate cultural characteristics with fashion trends accurately reflects the natural, environmental protection and low-carbon concept advocated by modern people. Only our brand and our design can achieve remarkable results.

Reporter: the color spinning fashion design competition originated from a yarn production enterprise. How do you see it? How to evaluate it?

Sun Ge: the development strategy of Huafu color spinning Limited by Share Ltd is forward-looking. Building the design competition platform will explore talents, lead the industry and publicize the brand, and will lay a good foundation for Huafu to develop a larger market in the future.

Reporter: what are your expectations for the fashion design competition? How will such a design contest affect fashion design?

Sun Ge: I hope this design competition will not be a flash in the pan. There must be continuity and extension. That is to say, enterprises should further cooperate with professional colleges and universities, and bring the latest products of color spinning to the classroom, interact with the teachers and students in the real product development and Practice, and make professional colleges truly become the scientific research base and high-level talent pool for the development of enterprises.

Clothing material is one of the elements of clothing design. How to select fabrics and make use of fabrics to better reflect the conception of clothing design is an important criterion for measuring the professional level of a designer. But most of the professional colleges and universities only make students draw the concept of design topics and lack the links to complete the design conception. Students' understanding of fabrics is only through the so-called clothing material course, which introduces the fabric's textile, weaving, printing, dyeing and other traditional fabric characteristics. Students have no concept of fabric design, lack of basic quality as a clothing designer, and have little control over fabrics.

Most of the students in the graduation design are used to draw designs first and then look for fabrics. After that, they often suffer from fabric problems, so they modify the original design.

The color spinning fashion design competition can adjust the design idea of students. According to the fabric and colored yarn provided by the organizers, students can express their own design ideas according to the characteristics of fabrics, and can also design the fabric texture of their own fabrics in order to better finish the style positioning of clothing. Their participation in the contest process is closer to the work process of professional designers, and is worthy of promotion.