CABBEEN Costumes: Creative Brand Promotion

According to media reports, recently,

Today, CABBEEN has become the domestic market.

CABBEEN's brand promotion is not confined to holding special conferences.

"Before, our brand's public relations activities are not many forms, mainly through a two annual press conference, in this relatively pure way to show our core competitiveness -- Design and brand culture.

In addition, we also participate in the most important professional exhibitions, such as China International Clothing and accessories fair.

CABBEEN introduced, with the development of CABBEEN brand, CABBEEN also began to adopt a more diversified form of promotion.

Last year, CABBEEN hosted 4 thematic parties in the country - "CABBEEN LOHAS Knight night" to complement CABBEEN's 2009 autumn and winter design theme "LOHAS", promote the environmental lifestyle, and through meticulous planning and arrangement, echoing the theme of activities, at the same time, narrowing the distance with consumers.

At the end of last year, CABBEEN also sponsored the "Beijing Fashion Forum" during the China fashion week.

"We understand that participation in these cultural salons and forum activities and holding their own special conferences are different. The former is more of a public interest nature. It is a public relations promotion campaign that develops to a certain stage of the brand development, promotes culture, and brings new vitality to its brand culture."

Mr. CABBEEN talked.

In addition to these big events, CABBEEN also has some very creative and "silent" brand communication activities.

Including the first appearance of Hawthorn love, Dou Xiao, male one, appeared in Cabbeen; the National Day 60th anniversary evening party designed customized clothing for the director group and choreographer group of the main creation team; the Tencent QQ show launched a series of Cabbeen costumes; and the Guangzhou Drama Art Center Co provided the costumes of all the actors in the drama "empty city".

As a result, we saw the innovation of CABBEEN clothing in brand promotion, and this is the flow of innovative blood, which finally achieved CABBEEN's last success.

This is not only worthy of reference in the field of clothing, but also applies to the footwear market.