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    XTEP Investment In Jinjiang, Fujian

    2010/12/1 13:37:00 255

    XTEP Fujian Jinjiang

    In 1987, XTEP (China) Co., Ltd., started in Jinjiang, Fujian, owns XTEP, Koling (Colin), Disney (Disney) and other famous brands, focusing on the development of footwear and footwear industry of sports goods. It has 14 shoes manufacturing industry to produce lean production lines, with an annual production capacity of 10 million pairs, and the total number of employees is more than 6000.

    The company founded the XTEP brand in 2001, that is, the entertainment star endorsement brand. It is the first pioneer in the country to advocate the new fashion movement. It explains the charm of sports through fashion elements and promotes the development of Chinese sports.

    In 2008, XTEP continued to maintain its leading position in the industry, with its sales reaching a record high and heading for the goal of building the world's first fashion brand.


    People oriented is the magic weapon to create great cause.

    Under the guidance of the multi brand operation strategy established by President Ding Shuibo, the famous brand strategy, differentiation strategy and internationalization strategy have been implemented successively. After the joint efforts of all XTEP people, they have won the honor of "China's famous brand products", "national inspection free products", "China's well-known trademarks", "import and export exemption from commodities inspection", "China's 500 most valuable brands", "China's 500 quality leading brands", and "NO.1 brand of China's sporting goods industry".

    Behind the top honors, there are XTEP people who are united, pragmatic, hard working and pcendent. We deeply understand that only by taking employees as close partners can we make great progress.


    Sticking to integrity is the foundation of firm development.

    Integrity enables XTEP's functional systems to work hand in hand and win win by interaction, so that all suppliers, distributors, service providers and employees will become partners.

    In 2006, XTEP was awarded the "most popular private enterprise", "the ten most popular brands in Quanzhou," and "the most trusted ten national sports shoes brands in the consumer's mind". It won the "top ten employers in Quanzhou, the most satisfied employers of migrant workers" in the employer's investigation activities in 2006CCTV. In 2007, XTEP won the "best harmonious enterprise in Quanzhou", "the National worker pioneer" and "the national model worker's home". It won the title in the brand Quanzhou public impression selection campaign, and the two consecutive "dynamic Quanzhou, mobile workers top ten private enterprises".

    XTEP has always believed that honesty and credibility can make enterprises more attractive and make people feel more comfortable in their personality and free space.


    Courage to undertake is the mission of corporate social responsibility.

    In 2006, as a famous brand enterprise dominated by shoes and clothing, XTEP defeated many famous enterprises at home and abroad, sponsored the ten sports meeting and became the only partner in the sporting goods industry. This is the first time in the history of the National Games.

    In 2007, XTEP took the lead in becoming an exclusive sponsor of the Olympic train from Beijing to Shanghai, bringing the Olympic spirit and XTEP culture to all directions with the train.

    In 2008, XTEP launched the strategy of "curve entry into the Olympic Games" and joined hands with Belarus to join the 08 Beijing Olympic Games to become the sole partner of its award equipment.

    Whether it is domestic or international sports, XTEP always makes every effort to contribute its strength and regard it as a sacred social responsibility.


    Continuous innovation is the driving force to create a century brand.

    In 2006, XTEP, which has been committed to the research and development of high and new technology in the field of sports, jointly developed the first generation of nano silver antibacterial sports shoes with the Chinese Academy of Sciences, enabling consumers to enjoy more health and comfort in sports or in daily life. This indicates that the era of antibacterial technology for Chinese sports shoes represented by XTEP has arrived.

    Fashion, avant-garde, personalized XTEP products, favored by young fashion people, the sales outlets all over the country, which reflects the strong market appeal of XTEP brand.

    In 2007, XTEP became the first brand of Chinese fashion movement.

    In the near future, XTEP will become a world-class brand and provide professional sports products for fashion enthusiasts all over the world.


    Today, XTEP is not only a sporting goods manufacturer, but also an advocate and promoter of fashion movement.

    In the future, XTEP will lead China's strategy to meet the challenges of the global market and practice the national mission of XTEP people to make sports different.


    1. Modern marketing concept.


    2. Experience in brand management of related industries.


    3, entrepreneurial spirit, conscientious and responsible;


    4, with persistent enthusiasm and firm confidence;


    5, with a sense of cooperation, identification with company business model and management methods, in line with the company's various market policies.


    6. Motivated and able to adapt to the development of the company, with good commercial reputation and no malignant bad record.


    7, integrity based, do not cheat customers;


    8, have the funds needed to open a shop, own assets of 10-20 yuan, and mobile capital of 5-10 yuan.


    9, shops should be concentrated in commercial blocks or colleges, sports streets and other XTEP consuming groups.


    10, the store is located in the golden location of the prosperous area, and the flow of people is large.


    11. The area of the shop is not less than 50 square (including scattered warehouse).


    12, the shop structure is formal, the door is conspicuous.


    Tel: 0595-22495555


    Fax: 22490000


    Address: Quanzhou economic and Technological Development Zone, Fujian


    Mailbox: tenbu@163.com


    QQ:654565

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