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    Economics Of Station Soliciting

    2010/12/1 17:03:00 108

    Economics Of Station Solicitation

    Last Sunday, from Hefei to Nanjing, when I got off the bus, I heard a middle-aged woman calling out to Nanjing in a loud voice. Many times I saw this kind of soliciting outside the station. This time, I didn't want to reply, but the next sentence of the middle-aged woman moved me. "The station ticket price is 42, 35 here."

    I thought I would be free in the afternoon, and she shouted to her. She said to me, "come with me."


    I followed her across a road and stopped at a corner before the bus station exit. At the gate of the station, she pointed to a car and told me that the car was there at 2:40, and we still waited for half an hour.


     

    Waiting for the gap between the cars, the middle-aged woman skillfully spread a newspaper on the ground, so that I sat down and sat idle, so I chatted with her, and she talked a lot about it.

    Station soliciting

    Inside, there are a lot of details.

    knowledge

    Among them.


    Why is there such an industry?


    I asked her what she had to do with the owner of the car.


    She told me that they were independent individuals, mostly unemployed or laid off workers who lived nearby. They had nothing to do with the owners of the car. They were just soliciting for the owner of the car and dragged a guest to a certain commission.

    The royalty rate varies according to the price of the bus. For example, Hefei to Nanjing, a customer deduct 2 yuan, Hefei to Wenzhou more, can give 40-60 yuan, the higher the price of the car, the higher the Commission.

    They do not serve to fix the one or two car owners, but what kind of guests they encounter and what routes they provide, and of course, they do not kill them all.


    I was very interested in what she said, so I asked her later: "how did the car owner and the station split?"


    She replied, "if you buy tickets from the station, the station will charge 15%."


    I reckoned, "if that's the case, the boss will ask you to be a guest."

    You see, it's very simple. If you sell tickets from the station, the owner's income is: 42-42 x 15%=35.7, and if you're invited, the owner's income is: 35-2=33, so is the owner of the car not losing? "


    She smiled, shook my head and replied, "you don't understand this industry."

    Although the station is only 15% in name, it has an account period, usually in one month or a few months, and sometimes it is still in arrears. Therefore, the car owner can not get the cash. Besides, the station often deducts all kinds of expenses, taxes, fines and so on. The owner of the car gets less than 85%.

    You think, the car owner can not get the cash, usually there are various kinds of oil, fees, vehicle maintenance and other expenses, of course, they are willing to pull those outside the station directly into the car, because they get the cash.


    "Oh!" I realized.


    Pulling the guests' bitterness


    I went on to ask a question that I am very concerned about. How much do you earn a month?


    She answered with a little pride that I could earn 20-30 yuan a day in the off-season, and 50-60 or even higher in the peak season.


    I complimented her by saying, "Hey, you have a higher income than the city."


    She said, "yes, generally it is the peak season from September to December, and the rest are off-season. Like now, it is the off-season. One day, you can only pull some guests from Hefei to Nanjing. If you happen to be able to take a trip to Wenzhou or farther, you will be lucky.

    Like yesterday, she pulled up to a Wenzhou bus and got down from the bus. She took a taxi to the Hefei east station to Wenzhou's car. The taxi fare cost 10 yuan. The owner gave her 50 yuan, and she netted 40 yuan.

    The passenger was glad that the fare from Hefei to Wenzhou station was more than 280, and only more than 180 of them went directly to the bus, which saved nearly 100 yuan.


    I continued to ask her, "what is the difference between the peak season and the off-season?"


    She told me, "it's mainly the weather. You think, who is willing to wait outside the street with you in hot weather and big winter, even if it costs a few yuan outside the bus, but people are willing to spend more money in the station and wait for the bus.

    Besides, during the Spring Festival, golden week and so on, many people are also off-season, the station is full, there is no place to get on the bus directly.


    I sigh, "it's not easy for you either. It's sunny and rainy."


    She replied, these are all right, and the other thing they are most afraid of is the station to catch them.

    The station often comes to catch. Once caught, take all the money you have. If you have a cell phone, take it away, so that you can bring money to redeem it.


    Then I asked a silly question. What kind of people are there to catch at the station? What right do they have to arrest them?


    She smiled bitterly and said, "why do we arrest them? Because they have been hurt.

    The station inspection team came out of the loop and grabbed a few hundred dollars to get there.

    They are ruthless.


    I asked another silly question. How did they know you were soliciting?


    She was surprised.

    "Of course, I know it."


    This time, I understand, "just look at me with you, do you know that I want to take a long-distance bus?"


    She said, "yes."


    About professional ethics


    This is a very nice middle-aged aunt. In the middle of chatting, she reminded me several times that when I was riding or walking, I should pay attention to the bag carried on my shoulder.


    "There are a lot of thieves at the station," she said, holding the umbrella in her hand and reaching into it.


    "Thieves usually carry such umbrellas, put a long clip on them, and when you get off or get on the bus, they pretend to rub on your side, use umbrellas to block them, and then use your umbrella clip to pull your bags away and purse them away.

    They are all very powerful. You can see if there is anything valuable in your bag at the first glance. "


    I asked her, "is there any thief like you?"


    She shook her head resolutely, saying no.

    There are about more than and 100 soliciting guests near the station. They are all dependent on soliciting for customers. Thieves are another group.

    Soliciting guests also have their own professional ethics.


    I asked, "what kind of professional ethics do you have?"


    She said, "there are probably several such things. First, when it comes to talking about how much money you can get directly into the car, you can't deceive people. For example, when you go to Nanjing, 35 is 35, you can't deceive people; two, if you can take you on the train, you can get on the train, which is also not deceptive; three is not doing petty theft."


    I said, "I hate some soliciting people, go up and pull your clothes or bags, and you won't let go if you don't answer."


    She laughed. "In fact, you have misunderstood.

    We just want to get one of your answers. You just have to say, "I'm local, or I'm going somewhere."

    The more you ignore him, the more he fears you are going to Wenzhou, Shanghai, such a long-distance, a long-distance is 4, 50 ah.

    {page_break}


    Knowledge of soliciting


    I asked her: "there are so many stations around here, there are so many cars in different places and different locations. Why do you come up and shout Nanjing? Why not shout Shanghai or Wenzhou?"


    She replied, "this is based on experience. Long distance trips to Shanghai and Wenzhou are usually early in the morning. At this time, they are generally short distances, such as Nanjing, Huainan and so on.

    You can't shout at any car. You shout too much. Others don't think of you as a liar.


    I nodded my head, and continued to ask her, "do you know where the bus stops are like?


    She replied, "of course, you have been doing this business for a long time, and you know it gradually. Just like you, you don't know the ropes in this business if you don't do this business."


    I asked her again, "what are the tricks of the trade?"


    When she looked at me, she probably looked at me as if she wanted to be a soliciting guest. She gave me some of her tricks.

    We need to run hard on our legs. We have to rush over at 5 o'clock in the morning. These bus stops, taxi stands, and stations are always running around. If you want to shout loudly, you must shout to see XXX place. When you see a bus that you want to take a long-distance bus, you must ask more. You need to help others to salute, to guide others, to get a car far away from here, and to send a taxi to help others.


    I interposed, "is it too hard to be diligent?"


    She said it was natural: "you will have to look at the colors. You have to learn to see people. There are so many people near the station. You should learn to cast nets and catch fish.

    What is the general spread of the net? It is to let more people know what you are doing. For example, when the bus arrives, you shout at the door of the car: to Nanjing, to Nanjing, the station ticket price is 42, and I get on the bus 35, so the people who are attracted will naturally find you; then what is the key catch fish? This is the way to learn to look at the colors. When a person passes by you, you have to learn whether he wants to take a long-distance bus, according to his appearance, carry his luggage, and walk to analyze what kind of long-distance coach he is going to take.


    "For example,"


    "Let me give you an example. For example, if you look at me, you can take a pair of glasses and carry a small bag, which is very gentle and not much luggage. I guess you will probably go to Nanjing.

    Because there are a lot of cars to go to Nanjing, you look like a working person, and there are not many luggage, which means that the bus may not be too far away, plus the present time, if it is far away to Shanghai, it is usually in the morning, so I guess you should go to Nanjing.


    "In addition to observing the colors?"


    "In addition to observing and observing, it is even more in-depth. We must learn how to integrate weather, the identity of drivers and the situation at that time, and take the most appropriate strategy to attract drivers.

    For example, if a person is dressed and sweaty and looks anxious, this person may want to take a quick ride. If you want to attract him, you need to start from time. If it is early in the morning, a lot of migrant workers take a lot of luggage, then they will probably go to work in Shanghai, Guangzhou and Zhejiang. What they most like is the price, so you must first tell the price to attract them.


    Just then, another woman led a student like young man to come and wait for a while. The 2:40 bus for Nanjing also came over, and the visitor waved to stop the car.

    As soon as the car stopped, she hurried into the car in a rush of voices. When I and the student got on the train, the 2 guests pulled their hands into the car.


    When she got a car, she asked me to find a seat to sit down, and then I got a long ticket from the owner of the car and gave me the money for 35 tickets. She handed it to the owner of the car, and the owner took 2 yuan to her.

    Then when the car stopped at a traffic light, she got off with another woman.


    Sitting in the car, I chose a seat in front of the car, and decided to make a small statistical analysis of the bus, the passenger, the passenger, and the income of the bus.


    In addition to the driver's position, the vehicle loads 34 people. Besides the driver and a driver, there are 15 people on board.

    As I and the student were getting on the bus nearest to the gate of the station, it should be said that except for me and the student, the 13 people should be on the bus stop.


    It was not long before the car arrived, and 2 more people came along.

    Soon, 2 people came up again, all 2 of them were passengers. It seemed that they had touched the doorway by themselves.

    Before long, 4 people came up again, and the combination of the 4 men was quite curious: 2 of them belonged to a soliciting leader, but the soliciting officer took 10 yuan from the car owner. In other words, it was 5 yuan, which was much higher than the one who led me on the train.

    The other one was on his own train. However, to my surprise, he gave the car owner only 30 yuan. Remember, we gave 35 pieces in front of us.

    Perhaps, for car owners, it's the same -- he gets 30 (35-5), but for passengers, he is smart enough to pull the guests away and save 5 yuan.

    Some people are coming up later. Here is no detailed explanation. The following statistical analysis results are listed below.


    All 34 seats on the train were full. Except for a ticket, the bus pulled 33 passengers.


    There were 13 people who bought tickets at the station.


    The station receives the ticket money: 13 * 42=546 yuan;


    Station profit: 546 * 15%=82 yuan;


    A total of 7 guests pulled the passengers to 13 passengers.


    The total income of the 7 guests is: (1 x 2+1 x 2+2 x 5+2 x 5+2 * 5+3 * 5+2 * 5) -5=54 yuan (an unlucky soliciting person is deducted from the fare by 5 passengers).


    The fare for the 13 passengers is 13 yuan 35=455 yuan.


    The remaining 7 were "smart kids" who were on the roadside.


    The fare for 7 people is 7 x 30-5=205 yuan (25 yuan for a distant place).


    To sum up, the three party of interest game is:


    The owner got the income of 546 x 85%+455+205-59=1065 yuan.


    The income earned by guests is 54 yuan.


    The revenue from the station is 82 yuan.


    But in the short term, the car owner can get the 455+205-59=601 yuan.


    The revenue from the station is 546 yuan.


    There is another figure that you might be more interested in. How much did the passengers really save?


    33 x 42-1070-82+59=293 yuan


    The 293 yuan was allocated equally by 20 passengers who got on the bus outside the station, which saved nearly 15 yuan per person. This is not a small figure.


    Conclusion:


    In the game of several parties brought by the station soliciting guests, we can see that the owners, passengers and soliciting people are benefiting. The only loss party is the station. The loss of the interest chain is also very natural on the station head. If the interests of the three party, the owner, the passenger or the soliciting party are damaged, the new industry chain can not be maintained.


    Owner:


    From the above analysis, it can be seen that if all passengers buy tickets from the station, the owners' income is 33 x 42 x 85%=1178, which is 1065 higher than the owners' actual earnings. Then, is it not a loss for owners?


    Of course not. The owner knows more about this industry than you and I do not do it at a loss.

    Because of the existence of the soliciting guests, they got cash, and the cash flow was king; how much did they lose in 1-2 months? And, God knows that the station was seven buckled and eight buckles, and how much was left in the owner's hands?


    Therefore, the existence of this industry chain, the biggest beneficiary is the owner class, they are also the basis for maintaining the chain.


    Pulling guests:


    In this industry chain, pulling guests is the most wonderful and crucial group.

    Because of the interest game between owners and stations, the demand for soliciting passengers was born, and the industry without them was born. With them, owners and passengers got more benefits.


    This industry has no capital, but it needs diligence and wisdom. The industry has a good income, but there is also a risk of station inspection. They get rain or shine, and earn few rewards from their owners through their hard work.

    In such a small city, the almost invisible industry has raised more than 100 people on its own and has been living very well.

    To tell the truth, I respect them very much.


    Passengers:


    If it were not for this wonderful experience, I would never know that there is such a way of saving money as a passenger; but after this experience, I am afraid I will not follow the footsteps of the guests again, because I know that finding a place to get on the bus will save more.


    Station:


    In such a case, the station is undoubtedly the loser of interests.

    However, this situation is also caused by the station itself.

    If the 30 gets close to the true value of the trip, then the cost of the station 42 will be a bit out of line; then further, what is the difference between Hefei and Wenzhou as high as 100 yuan?


    Of course, from another point of view, the station has a commission is natural, they need to feed so many staff, so much maintenance costs; if the chain is extreme, there is no phenomenon of soliciting passengers, then the owners are naturally uncomfortable, they lack cash flow to operate, resulting in the car owners part of the exit, then the train number is not enough; if the chain to another extreme direction, there is a complete soliciting phenomenon, then the station can not be sustained, can only be closed, then the owners of the car where to stop, the same is the interests of several parties damaged.

    So, like many food chains, the station's attitude towards soliciting has always been a blow, but never killed.


    So, the station soliciting.

    Economics

    It is the delicate balance of the game of these economic interests that we ride in this balance to get a little bit of our benefits.

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