How Can Dealers Make Money For A Long Time?

Business war, market competition, how many heroes, Kim Kong iron horse, rise. As for the health care industry, although the situation is declining in recent years, it is undeniable that the health care industry still accumulates huge energy and has broad and brilliant prospects. Yu Fei, a famous brand marketing expert and CEO consultant of international marketing consultancy, thinks that as a distributor, the key is to select products in the health care industry.

At present, with the layout of commercial super stores and hypermarkets in the central city, the vertical flat of the channel has become the voice of many manufacturers. The powerful manufacturers often set up their own channels to enter the terminal directly, which makes the traditional channels of distributors more and more suppressed and ignored. But for many scattered two or three tier markets, after all, business super stores and hypermarkets haven't yet formed enough climate. After all, the operation and management cost is high. So the distributors' original business and pharmaceutical access channels still have great radiant power. Therefore, when manufacturers promote products in these areas, the dealer's network resources and service capabilities for the network still have a large market.

First, manufacturers should have strong R & D capability and resource advantages.

Because these backgrounds help to understand the product's innovation system, the quality description and the corresponding publicity space, the more material that is mastered, the more space for the spread of the product is chosen, and the level of research and development is related to the technical content and the strategy of a product. It represents the development trend of the industry, it is easy to attract the attention of all walks of life and the support of the government departments, and it will easily cause the good feeling of the consumers.

Two, the product is best listed soon, is at the initial stage, the enterprise is in the growth stage.

Because these products are newly launched, brand awareness has not yet been opened, competitors still have no time to take into account or do not cause enough attention. Manufacturers' selection criteria for agents are not high, and the requirements are relatively low. Moreover, as a new listing product, it is easy to win the attention and support of enterprises in the specific operation of marketing.

Three, selling points are prominent, differentiation is obvious.

In the current homogenization of products, the products chosen by dealers should highlight their personalities as much as possible, so they should not lose their bearings just for the sake of low discount rate and big price difference. Admittedly, low price, sending gifts, free goods replacement, sending people to monitor the whole process is worth moving, but compared to the core interests of the product itself are all appearances. The competition for medical and health products is fierce now. If the products are not featured, the market operation will be extremely difficult in the future. It is best to think twice before making a move.

Four, prices are basically acceptable to the public.

The price is high, although the profit margins of dealers increase, but the slow market can not attract more buyers. The market is not easy to expand. On the contrary, the price is low. The cost of product promotion, terminal operation and distribution service is too high to dilute profits. The suitability of this price is also an important factor to consider. As for the value of some products, but the price is too high, it shows that the mentality of manufacturers eager for quick success and instant benefit is the result of the market's retribution. Encounter such a situation and avoid it.

Five, careful choice of casual products.

Some time ago, blood enriching, zinc supplementation, iron supplementation, calcium supplementation, brain nourishing, kidney nourishing, vitamin supplementation and protein supplements were formed. Popular Wind, many subsequent products in the early follow-up activities, concept hype, conference promotion, terminal interception way has achieved certain market performance. It should be said that the choice of follow suit products can avoid some market risks in the early stage, but the profit margins shrink with the fierce market competition and the change of marketing environment, resulting in the market not easy to make big and difficult to produce brand effect, and the corresponding product life span is short. In addition, products like estrogens, lead excretion and genetically modified products on the market will be the direction of biotechnology development in the future. They contain huge industrial prospects. Their profit margins are high, but the corresponding promotion requirements are also high, and the market is still in the further cultivation stage. For example, dealers who have just started to lose their strength will be cautious.

At present, the health care products in the market are mainly targeted at the needs of the public, which are common diseases and frequently occurring diseases in the main life, and the buying groups are relatively extensive. The isolated products can be maintained for a period of time through a temporary hype, but long term business is a test for dealers.

Six, the real consumption demand of ordinary people pointed out the direction of choosing products for dealers.

In addition to passive screening in the product category provided by the manufacturer, dealers should take the initiative to attack, combine their own knowledge of the market and the views of the products, and provide consumers with hot information in consumer demand. This requires constant attention to the dynamic sales situation of retail terminals in the channel network, timely tracking and rapid response, and assisting manufacturers to jointly develop and promote products, thus helping to establish bilateral partnership in the future. In addition, in some representative cities' annual product fairs, fairs and press conferences, dealers should have market sensitivity, consciously touch product information, understand the dynamic background of enterprises, and finally choose the right products.

In addition, dealers should pay attention to the fact that there are so many products nowadays that choosing products is more than just looking at them. product The characteristic is more important. Manufactor Future cooperation, because there are too many dealers from the factory after the purchase of the manufacturers are in a laissez faire state, let the dealer himself toss about, make a good turn, you earn, do not toss up, that can only be unfortunate, such manufacturers dealers are absolutely not selected, before cooperation should fully understand the manufacturers can help.

At present, some manufacturers are aware of this. Some manufacturers even set up "business schools". As we know, "the University of hones" is also the first enterprise to establish "business schools" in the health care industry. They regularly hire experts to conduct free training for dealers, and send new information to dealers in time, so that dealers will not panic when they encounter problems, and know that they are not alone. Behind them are manufacturers as strong backing, not to worry about poor sales of products, because manufacturers will also guide you how to operate and save unnecessary trouble.