Wang Shutong: From Tsinghua To President Of Beauty

Character: Wang Shutong identity: Dunhuang net CEO

Reasons for concern: she used to be

In fact, Wang Shutong has long been a celebrity. It is a "beauty CEO" that many men admire and admires by women. She was the youngest core executive of Microsoft in China, and served as CISCO director of marketing in China. She was also the founder of the largest online audio-visual book shop, excellent network.

Wang Shutong has recently received strong attention again because she left the company in 2002 and left her sight. After a few years of silence, she suddenly appeared brightly and brightly in the major media. Her debut again was a completely different identity from the past.

Wang Shutong is now the boss of a large scale foreign trade website, "Dunhuang network". The pformation from professional managers to entrepreneurs has made her the target audience of various media. She speaks as before, and her personal charm is still being built as one of the corporate image.

Wang Shutong, who is now in the business world, can hardly imagine that she was pformed by a teacher from Tsinghua University.

From the iron rice bowl university teacher, to the professional manager of the famous pnational group, and then to the hardworking, six years' entrepreneurial star, Wang Shutong's luxuriant pformation made people unweary of exploring her success story.

Ducks dare to get on shelves.

Teachers at Tsinghua University are relatively relaxed. They can read newspapers and drink tea.

But Wang Shutong thought "it seems a bit of a waste of time".

In 1993, Wang Shutong accidentally saw advertisements in newspapers, including Microsoft.

At that time, Microsoft was not famous in China. Wang Shutong applied for a new mentality.

The work of Tsinghua University teachers who gave up the environment and treated well, and respected by the people, was "very different" at that time.

In Microsoft's growth, in Wang Shutong's words, "it's entirely a process of catching a duck on the shelf", but this duck is very brave. Whenever it comes to getting on the shelves, it will go up bravely. After many exercises, the duck will become more and more confident.

When I first joined Microsoft, there were many excellent colleagues around. Later, most of them left because they could not bear the fact that the company always promoted foreign managers first.

But stubborn Wang Shutong holds an idea that even if the boss has something worth learning, you will learn something from it.

In fact, Wang Shutong lost many times in the past six years.

Every time I feel that I should be promoted, my boss clearly promises to promote himself, but at the end of the day he is still happy.

She is very disappointed, but every time she will patiently stay, do things well in his own hands, and then learn from his colleagues around.

Finally, the company gave her a rare opportunity to promote her as the manager of the market service department, and Wang Shutong grew up to be the first and fastest promoted local professional manager of Microsoft Corp. At the age of thirty, she became the core executive of Microsoft China.

In Microsoft Corp's sixth years, Wang Shutong's performance has been excellent. At that time, 1/3 was a team led by Wang Shutong under Microsoft Corp's $30 million sales in China.

For his own success, Wang Shutong said, there are many excellent people, but the winners are always very few, because most people do not see that they are very close to the red line. They just need to hold on a little longer, just need to push that again.

It is a pity that many people do not need to go up when they need to go there for the last time.

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Continuous job hopping.

Achieving senior managers at Microsoft did not let Wang Shutong satisfy the status quo.

Although Microsoft is in the ascendant of the IT industry, by 1999, the tide of Internet has already made Microsoft feel a bit late.

Wang Shutong, who has strong curiosity, longing for challenges, and has built up self-confidence in the face of challenges, is eager for the Internet world.

She finally chose CISCO, the Internet pioneer at that time, as the marketing director of China.

One year's experience in CISCO has made her realize that the charm and business opportunities of the Internet are just beginning, and the B2C online trading mode, which is booming, attracts her eyes.

In 2000, Wang Shutong started job hopping again and joined CEO, the newly built excellent network, to create website business processes.

The background of Wang Shutong's foreign company is very helpful for establishing the company's business process. Meticulous and professional skills have enabled the excellent network to have a professional and high-end lineage from the beginning of its construction.

Wang Shutong shifted public attention to her website and played an important role in building her own brand.

She miraculously built it into the first audiovisual store in China in just three years.

She is good at building a team, relying on team leadership to win the world, and has trained a group of high standard business elite for the excellent network.

At one time, people called chairman Lei Jun, CEO Wang Shutong, Vice President Chen, and technology director Xiong Changqing as "dream team".

In August 2002, Wang Shutong suddenly left the network, causing many people, including media attention.

10 days before leaving, she also participated in the Symposium on the construction and industrial development of Shanghai multimedia Industrial Park, which was prepared by the excellent network. At that time, she was 100 times confident of excellence, and had no signs of leaving.

Under the excellent Internet, Wang Shutong's resignation letter was kept secret, and Wang Shutong's resignation letter to his employees said: "because of the great disagreement between the management philosophy and the board of directors of the company, he resigned."

For continuous job hopping, Wang Shutong said: "I think life is actually a continuous process of continuous practice.

It is the practice of the ideal, challenging the different stages and different goals.

I feel that I have always enjoyed this process. "

Dunhuang net? That's it!

Wang Shutong once again appeared in a high-profile way to publicize Dunhuang online, an online trading website she founded.

It turned out that in 2004, Wang Shutong started his own business and opened up a new mode of online foreign trade.

After six years of grinding sword, Wang Shutong is now entering the field of vision again as an entrepreneur.

Leaving behind the aura of star professional managers and choosing arduous and self startups without external financial support, Wang Shutong walked very firmly. She said: "I have some ideas, especially the bigger decisions, the less they need to waver.

I think this is very lucky. There is no need to get entangled there.

I was the one who thought about it the night before, and acted on the second morning.

Without the aura of big foreign managers and the famous international brand effect, Wang Shutong's entrepreneurial path is as hard and helpless as all entrepreneurs.

For the first time in a year, the funds of Dunhuang network are all from themselves and relatives and friends. This pressure can be imagined.

In the most difficult time, Wang Shutong sold his car and moved his office to a 20 square meter room in the IT Department toilet of his friend's company to maintain the company's operation.

She was waiting for the investor's appointment at two o'clock at night for the injection of new funds.

After six years of development, Dunhuang network has rapidly grown into a leading enterprise in B2B e-commerce.

Annual sales amounted to 2 billion.

Asked why she chose to start all over again, she said, because I believe that this time will surpass the last time.

Beauty CEO effect

Talking about Wang Shutong, it's hard to avoid her appearance {page_break}

Although her work ability is outstanding and striking, it does not make the world less concerned about her beautiful appearance.

Wang Shutong is recognized as a beautiful woman with elegant temperament and unusual conversation.

After the Tencent network interviewed her, nearly 1000 netizens posted up, creating celebrity interviews.

The words most used by netizens are "perfect", "idols" and "beautiful".

It is undeniable that "beauty president" has brought more attention to Wang Shutong and Dunhuang net, and even said she herself is the best brand image of an enterprise.

In this regard, Wang Shutong seems to be glad to see her success. She needs perfection in the media and accepts video interviews. She will know the color of the studio sofa in advance to prepare for the matching colors.

Her corporate blog is full of career or life, or gorgeous or elegant photos, emitting elegant, confident and ambitious female charm.