Entrepreneurs Should Dream More Than Their Dreams.

Contact or heard of many entrepreneurs, success or failure.

There are also entrepreneurs with similar revolutionary fanaticism, determined to use business to change the fate of countless people, far from Google, such as "integrating global information", such as Alibaba, "the world is not difficult to do business", and those close to it such as Jianye "let one hundred million Henan people live in a good house", this is "looking up at the stars."

Many times, we have read a lot of University doubts. Why did the students who didn't finish the middle school now have millions of students, and they still have nothing?

"Looking up at the stars" is actually a form of idealism. From a commercial perspective, it is a mission and vision of an enterprise. The more lofty and lofty vision the more it can inspire enterprises to move forward, this is the advantage of looking up at the stars.

But the premise is that the company must survive.

I believe that many of the friends who are eager to start their business are "looking up at the stars". They are brilliant, and they are striving for their vision.

However, they do not have an attempt to start an undertaking. They do not feel that their value lies in repairing shoes and opening restaurants to achieve national and global chains, but this is not because they are unwilling to "keep their feet on the ground".

The more you aspire to the great revolutionaries, the less willing you are to make trivial changes.

They do not like their efforts to make a desperate effort to open a nice restaurant. They occasionally envy the grassroots entrepreneurship. But more often than not, they expect to do something to change the world rather than selling soda for a lifetime.

They do not have no courage to "keep their feet on the ground," but they feel that the land should not be "selling soda water".

Everyone who looks up at the stars is looking for the "land" that he wants to be steadfast.

As the 360 guard founder Zhou Hongyi said, "product mode - user mode - market mode - business mode", many people who look up at the stars are mostly thinking about the latter, and the "product mode" is the "Earth" of down-to-earth.

I hope that friends who have entrepreneurial dreams and revolutionary passions, looking up at the stars and thinking about business models, can trace back to the market mode, user mode and product mode. Otherwise, "looking up at the stars" will always be "looking up at the stars".