The King Of Lattice DAKS

　　 Born a century ago

In 1894, Simeon Simpson opened a high-end fashion company in White Chapel District, London, opening the first page of the history of DAKS Simpson for the dressy people. In his mind clothing It is tailored, natural and natural. As business flourished, Simpson expanded its clothing store business in 1900-1920 and opened several factories to produce. At the beginning of 1930s, Simeon's son Alec looked at the opportunity to produce a series of high quality garments. In 1934, Alec invented and launched the waist position firmly equipped trousers. Its breakthrough waist design has been granted patent for many years. At present, this design is often referred to as the "DAKS belt". The group also created the brand called DAKS by the abbreviation of DAD (father) and SLACKS (trousers).

The quality of trousers, cloth and color, others. Goods It's hard to look at it. Before long, Alec introduced the trousers for the trousers and became the famous DAKS suit. At the same time, the group has launched a series of women's clothing with unique design at the waist, which is also popular and has achieved great success. By the middle of 50s, 1/3 of the group's production was exported, so DAKS was recognized as the leading exporter. DAKS has also been awarded Royal certification, including royal authentication of Duke of Edinburgh in 1956, Royal certification of Queen of England in 1962 and royal Pro Royal Wells certification in 1983. In 1976, DAKS launched its signature lattice, which was used for clothing and accessories to become an international symbol of DAKS. In 1991, Alec sold the DAKS to Japan's San Gong Sheng Xing Co., Ltd., with strong backstage support, DAKS entered the international market more fully, and the new interpretation method also increased the fashion charm for the traditional British fashion. Today, DAKS has a full range of men and women wear series, leather accessories, neckties and scarves.

　　 Daks footprint: a sophisticated edition of Europe Fashion history

April 29, 1936. This day, European fashion history will be recorded in a prominent position: the most fashionable block in London, England, Piccadilly, a new fashion shop opened, its unique and fashionable design instantly became a shining scene in the block. It is called Simpson Piccadilly. In the next 70 years, the fine history of European fashion will be decorated, painted and deducted here. Gorgeous quality and excellent design laid the perfect aristocratic temperament of Simpson Piccadilly, and made the DAKS brand's innovation and classic.

30s: when the world was born, an epoch-making single product, Slacks, which was inspired by golf, was born. This is a kind of trousers that sew the rubber pad on the waist of the trousers to replace the strap. The concept of this new pants comes from the Alec Simpson of Simeon Simpson, Alec and her friend Dudley Beck, who have joined the prefix of their two names, get the name of DABS, but because it is not loud enough and lack of toughness, the replacement of B to the last letter of Beck name becomes "DAKS". Their advertising agents also liked the name at once, and found that the word implied "Dad" + "slacks". Since then, a loud brand and a legendary legend have begun to transcend the times. In 30s, fashion trends tended to be comfortable and practical. The design of the upper garment tended to be short, the lapel was no longer exaggerated and the trousers were more lenient. Simpson's double rainproof raincoat has become the prevailing fashion at that time. The 1936 Olympic Games made the sports elements fashionable at that time. This trend swept all over the continent. Simpson, which is well equipped and has windproof and rain proof special fabrics, has become the favorite of many sports fans.

40s: beautiful, in the name of peace, after World War II, DAKS's dress design began to add more elements of men's clothing, widening the shoulders and changing the visual effects of regular women's clothing. It focuses on the waist curve of the upper garment, and extends the skirt of the skirt to reflect the French style of peace and nature.

50s: Homecoming in the middle of 50s, Simpson men experience an unprecedented sense of comfort. While playing tennis or golf, the leisure soft clothing on the body finally made them feel the comfort of the pre war, plus DAKS's sports shorts, casual trousers, and front open sweaters. These may be necessary for men's closet in the next 45 years. Since 1957, the style of DAKS has become more international. The straight Lapel combines the leisure wind from the United States and adds exquisite Italy lines. At the same time, colored denim and cotton fabrics began to become popular at the seaside.

60s: hippy is also mild. The anti war sentiments of 60s triggered the hippie movement, and the anti traditional fashion trend intensified. DAKS mens wear a comfortable jacket with polyester and wool. Women's wear has introduced a series of designs that combine many kinds of fabrics and exotic styles. The Turkey style full-length dress, the silk jacket with a strong color, has become a popular trend that people are rushing for.

70s: Romantic worship, showing off the revolution. At the end of the 60s, Simpson brought a brand new style to the new trendy people. Women's clothes inspired by fairy tales are wrapped in women's painted skirts, and the lattice and hallucinogenic patterns remain the eternal theme of DAKS. Men's clothes win in detail. Byron's sleeves are full of suave personality, echoing upward shoulders and wide collar. German designers apply polyester fabrics to the sports series, so that the clothing has a lasting and beautiful texture.

80s: the wind has no end, tight and glistening 70s winds have gone, and men's clothing in 80s has changed. The jacket's waist line is lowered, the shoulder line becomes wide and slack, the long collar is matched with the prominent shirt and tie. Straight leg pants show a sense of leisure, which is more suitable for travel and urban life. Women's casual shorts and Berets add vitality and playful touch.

90s: Authority around the fashion classic wool and fashion color collocation, continue to continue optimism in 80s. The DAKS badge added to the military dress style chest pocket reminds people of Simeon Simpson's first ready-made studio. This period is suitable for golf design so that men feel leisure and comfort. At the same time, we should not forget to extract classical elements from past designs.

　　 Personality designers

Giles Deacon (Giles Deacon), who graduated from the Saint Martin Institute of art in England, has been the chief designer of Bottega Veneta, an arbitrarily profitable brand, and has injected new fashion elements into it, which has successfully attracted the attention of many fashion media. In February 2002, he launched a personal brand series, Giles Deacon, which has attracted much attention. Since then, the Giles Deacon brand has become one of the most notable signs in London Fashion week. Giles Deacon is also an excellent fashion illustrator. His works have been put on many fashion magazines many times. This can also be reflected in his many printed designs.

　　 Giles Deacon (Giles Deacon) will start designing a new series for DAKS Luxury from this year, and Bruno Massa, managing director of DAKS, praised Giles deacon as one of London's most pleasing designers. He hoped Giles Deacon could bring new ideas to advanced British dress. For this great and joyful decision, Giles deacon said frankly, "DAKS is one of the greatest fashion brands in the UK, and being able to cooperate with them is a valuable development opportunity for me."