Explore The New Department Store &Nbsp; 80 Million Create A Modern Sense

Yesterday, the management of the new department store first appeared.

In April of this year, Limited by Share Ltd of Shandong Yantai Zhenhua Group successfully acquired 60% stake in Tianjin general merchandise Group Co., Ltd. at a price of 205 million yuan.

This is the first store that Zhenhua has stepped out of Shandong's acquisition.

"In Yantai Zhenhua Department Store high-end positioning, business has been quite successful."

Liu Yaohua said that the positioning of the new department store is also expected to be high-end, but he admits: "brand planning is also necessary.

For investment in the Tianjin market, Liu Yaohua said that the prospects are very optimistic, "later may continue to invest in Tianjin, it is possible to open new department stores, and may also develop new formats such as supermarkets and real estate."

Opening offers minimum seventy percent off

At the end of the year, the new department store after opening is "heavy discount" and will last for 8 days.

When reporters visited yesterday (December 3rd), almost every salesperson at the counter was busy marking the price of goods.

At a main leisure shoe counter, shopkeepers told reporters: "after the opening of the department store discount is very large, now the purchase is very appropriate.

Take the men's climbing shoes at the original price of more than 900 yuan for example, only 280 yuan after discount, equivalent to seventy percent off.

And the business will continue for 8 days.

At the same time, reporters learned that the new opening of the department store has many gifts to give back.

On the same day, consumers can enjoy a gift of 800 yuan at the same time. At the same time, they will receive 5 times the membership card free of charge at the same time.

The public is on duty to prepare for the sweep.

Yesterday afternoon, although the department store was not officially opened, many consumers crowded on the first floor and asked the staff about the discount and opening time.

Miss Liu said: "there has always been a big discount for new openings. I have always wanted to buy a pair of winter boots. This time I want to buy it when the department store is open, it should be more appropriate."

"After 70," Mr. Wang said, "I haven't been to a department store for many years, but I want to go shopping again after this reopening."

The "post-90s" citizen has never entered the department store, but "I heard that the opening discount is very high, and there are many new brands that are suitable for me. I plan to join in the fun."

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Commodity segmentation is complete.

At 4 p.m., the interior layout of the new department store is drawing to a close. The new department store of supermarkets, restaurants and children's parks has been upgraded, and the image of the traditional shop has been changed to the modern fashion department store.

At the same time, the reporter learned that the consumption level of the new shopping mall is also more refined.

One layer is international famous brand, jewelry, cosmetics, watches and clocks; the two or three level is women's clothing and women's bags; the four is mainly men's wear and men's bags, and 600 restaurants at the same time, 600 restaurants in Macao, two men's shoes, cashmere wool and underwear; the five floor is sportswear and children's clothing, children's playground and down coats; there are also nursery rooms; seven floors operate household goods, bedding, kitchen utensils, handicrafts and household appliances; eight floors set up boutique supermarkets, high-end liquor and health products.

80 million create a sense of Modernity

The redecorating of the new department store is expensive. Liu Yaohua, chairman of the Department, revealed that the total cost of the shopping mall plus the interior decoration was about 80000000 yuan.

The new commercial building has a modern sense, especially the European border design, referring to the appearance of the old department store in the 40s of last century, and the internationalization of the foreign team, which reproduces the heavy cultural history of the old firm.

The interior decoration is simple and looks very pparent, and the brand counters are not crowded, and feel comfortable in them.

In addition, whether the bathroom in a shopping mall is clean is one of the factors that consumers choose to spend in this shopping mall.

Yesterday (December 3rd), reporters found that the new department store's bathroom decoration is neat and bright, and the exterior is also equipped with mirror, which is believed that consumers will not be disgusted with such toilets.

Peripheral stores prepare for war opportunities

The opening of the new department store will undoubtedly bring more traffic to Heping Road commercial street.

And the surrounding stores have been preparing for new business opportunities.

Some shopkeepers have said that the location of the newly opened department stores is different from them and will not have much impact on their business.

And a vendor who sells snacks told reporters: "this will definitely bring visitors traffic, and then I can earn more."

On the other hand, a brand down clothing store on the Heping Road has already hit more than 200 super low price, hoping to attract consumers and take the lead in grabbing business opportunities.

Expert opinion:

New shopping malls to survive

First, adapt to the atmosphere of business circle.

For the influence of the new department store, industry experts believe that the opening of the new shopping mall is a great event and a good thing for the people of Tianjin.

However, in order to maintain stable development, the new department store must be consistent with the location of the East Road business district and must attract young consumers.

Wang Bingdong, Secretary General of the city general merchandise Association, believes that the new department store is located on the East Road business circle and is located on the road of peace. The main consumers in this area are "80 after" and "post-90s" young people. Their consumption habits are fashionable, young and fun oriented.

Therefore, the new shopping malls can not go the traditional way of traditional department stores, must be innovative, in addition to shopping, but also have leisure, entertainment, catering and other formats complement, so as to attract young people.

Wang Bingdong believes that it is not yet ripe to make too high end shopping malls in the East Road Business District, because the high-end department stores, besides the support of high-end brands, must have corresponding supporting facilities, such as high-end shopping environment and the surrounding high-end business district. "Therefore, if the new department store building is integrated with the East Road Business District, fashion, modern products, international decoration, plus the credibility of the 100 year old shop, it will surely revitalize the prestige of the Jincheng time-honored department store."