Tianjin Department Store Is 20 Years Younger, &Nbsp; Two Major Expectations.

Decorate a new Tianjin Department store What is the difference between the opening of the new department store and the new department store? With the same curiosity as the public, reporters first entered the department store yesterday. After more than 7 months of renovation, the building has been renovated from the decoration style. brand The introduction of all fashion Breath. There are two days to see whether the department store can achieve the Phoenix Nirvana. We will wait and see.

　　 On the spot

End of decoration and tight delivery on brand

Concentrate on goods

Dozens of people go in and out of the congested channel

As the final decoration work is still in progress, at present, the doors on the first floor of the department store are still closed, and all the staff have entered the underground garage from Xinhua Road. The reporter entered the parking lot along the garage door. The underground part of the building was divided into two layers. Currently, as a construction worker's rest area and internal parking lot, it is expected to provide thousands of parking spaces after the opening.

When the reporter walked up the staff corridor, there was just a shipment of goods. The two elevators had been seriously overloaded because of the centralized loading of goods. Many salesmen simply walked up the stairs. Therefore, the originally unspacious passageway is extremely crowded, roughly counting about four or five ten people appear in the passageway simultaneously.

　　 Internal stores

Salespeople are mostly young people.

Squeezed into the store from the first floor entrance, the reporters found that the interior of the department store which had not yet been opened was not cold, and the floor responsible persons, security personnel, salesmen and even cashiers were in place.

At the escalator on the first floor, two decorators are painting the ceiling decorations. The scene is filled with the smell of decorative materials. Unlike the salesmen in the original department store, who are mostly more than 40 years old, the salesmen in the new building are more than 20 years old.

　 colour

Black and white tone

As the 32 elevators are not yet running, the reporter visited the interior of the building on foot, and the main tonal is black and white. The ground is mostly milky white stone. The decoration of the counters is mainly black and white. The overall appearance is atmospheric and simple. The 4 and 5 layers of men's wear and men's grocery counters are decorated with solid wood colors, warm and low-key. The 6 floor children's special area has brightly colored colors to create a lively style. {page_break}

　　 type of operation

The ninth floor division is clear.

The 1 level is international brands, jewelry, cosmetics, watches and clocks, service centers; the 2 floor is women's wear, women's bags, accessories and Korean coffee shops; the 3 floor is women's casual wear, underwear, accessories and hairdressing; the 4 floor is men's wear, men's bags, men's accessories, cafes, Hong Kong style tea restaurants; the 5 floor is men's shoes and cashmere; 6 is the main sportswear, children's clothing, children's playground; the 7 floor is bedding, kitchen utensils, home accessories, small household appliances, VIP member clubs; 8 floors have boutique supermarkets; 9 layers are themed restaurants.

　　 brand

Famous brand is the main fashion.

According to the person in charge of the department store, the famous brands including causuk, Zhuo ya, jazz Danny, Hush Puppies, Samsonite, only, sprit, Satchi, Jiu Xi, Rolex, radar and OMEGA will be unveiled. And reporters at the decoration site to see, everyone's favorite baozi, Ebase, Teenmix and so on will also appear in the sales site, from the decoration style, the target consumer groups are pointing to the younger generation of fashion, younger than the previous positioning.

　 Reform

Skillfully set up escalator to relieve staggered floor

Before the old department store, because of the difference between the old building and the new building, the unique layout of the building was impressive.

In the new department store, the reporter noticed that this pattern has been improved. Because the hollow position of the building is changed into glass enclosure, although the height of each floor is still inconsistent, it is very penetrating. But with the increase of the floor, the staggered layer is becoming more and more obvious. Therefore, a small escalator is installed inside the building.

　　 Two points worth looking forward to

8 level boutique supermarket "ready to go"

In the 8 level boutique supermarket area, various commodities have been put in place, and special security guards have been placed at the entrance. The green and silver cashiers are low-key and elegant. Cash registers and card printing machines have been "ready to go" and even printed paper has been installed. Supermarkets will sell toiletries, paper products, cleaning products, food and so on, and set up supermarket special lockers at the entrance.

　 Oversize booth concealed international reputation

Reporters noted that at the golden location of the entrance of Heping Road at the new department store, a super large booth is still blocked by the enclosure. The words "internationally famous brands" are written on the fence, but no specific brand has been disclosed. According to reliable sources, after the opening of the new department store, some of the counters will continue to be renovated, so the 4 day consumers will hardly see its true appearance. However, there were various rumors about the introduction of major brands during the specialized shop closure. Therefore, the international name area on the first floor is especially worth looking forward to.