Qingdao Fur City Fur Is &Nbsp.

Fur city of Qingdao

There are very few customers.

Reporters interviewed found that in September and October this year, Qingdao opened up 3 fur cities, and now some have a low price of three or four, but their sales are not optimistic.

According to the insiders, fur city, which is simply copied from the outside, may not be able to get through in Qingdao.

Businessmen should first give Qingdao people a reason to wear fur.

Merchant:

It's good not to lose money this year.

A few days ago, reporters from Qingdao in the middle road of Hongkong, Qingdao fur city and warm Ledu fur city and many other sales of fur shops found that, in other winter clothes shouted, the fur is in a large number of discount promotions.

In Qingdao Liaoning road main fur leather warm Ledu fur city, the empty corridor, except reporters, a customer does not have.

The salespeople can get together to chat or shop in the store.

Many shops in Qingdao fur city, Laoshan, which opened this year, have set up special prices, minimum 500 yuan and other slogans. Many shopkeepers are sitting on the fur city bench and chatting about the "back road".

"I didn't expect Qingdao to sell fur as well as Haining."

"You can get rid of your fur coat this winter. I sold it back to Haining in the past year." Mr. Chen, a Zhejiang Haining businessman, said that this year's shop rental is 130 thousand and the decoration is 90 thousand.

Another businessman told reporters that in Haining, 1.4 of the mink sold in the market can be sold at 12 thousand, and consumers will have to bargain half.

After many customers entered the store, the reporters saw that most of them went directly to windbreaker and fur coat. Even if they tried to wear these aristocratic suits, they were playing a retreat after hearing about 35 million quotations.

Citizens:

Hundreds of thousands of people are afraid of being fooled.

After a few circles in the Qingdao Leather City, Pepe, a Qingdao citizen, eventually returned empty handed.

"The price tag can easily buy hundreds of thousands of apartments."

Jiang Pepe said that although the fur is on sale, the price is still very empty.

Many clothes priced at 120 thousand can be bought around twenty thousand. If you continue to haggle, the price will be lower.

"It was imported sable, but I didn't see how good it was to get a fake."

In Qingdao fur city, the price of marten is only 1500 yuan, and the lowest price is 3800 yuan.

Many customers who interviewed randomly pointed out that the price of the mink coat with similar appearance and texture was several times worse than that of a few shops. The result is that the more we buy, the less we have the heart, so we will bargain half of the price at high prices.

Reporters found that not only the quality and price of the public were not clear, but the reporters found that Armani, Chanel, Kaiser and other international famous brands were sold in some fur cities, but the trademarks of these brands did not match the international brands. Moreover, there were even two fur shops called Chanel in the fur city of Qingdao, but the manufacturers and trademarks were quite different. A shop was a white mark, but it became a pink symbol in another shop.

"If you are not an expert, you can easily be fooled. If you choose carefully, you will lose money if you take a look."

Expert:

The brand is mostly the Shanzhai people who will buy it.

During the interview, Cui Xun, director of marketing department, School of management, Ocean University of China, told reporters that from the current situation of fur industry in the city, some businessmen and consumers may encounter two problems: credibility and authenticity.

"Many brands are mostly Shanzhai brands, or even no brands, so how can they attract consumers?" although Qingdao's fur shops are imported from Zhaoyuan and Haining, the operation mode is also copied, but sales of fur have been branded in Yiwu, such as Yiwu Commodity City, etc. Qingdao has not yet made its own brand.

In addition, most consumers who buy fur are not for function but for identity.

"What is the concept of wearing marten? Does Qingdao businessmen give Qingdao people a reason to wear fur?" Cui Xun told reporters that Qingdao needs to nurture the market, the reasons for high-speed consumers to buy fur, the reasons for maintaining fur, and ultimately form a fur culture, rather than simply copying the experience of other markets.

Zhang Yihua, a famous designer of fashion brands in Qingdao, told reporters that according to the fashion trend of the world, the consumption concept of traditional or original whole body leather clothing is out of date. "That's the way to dress up the nouveau riche."

On the contrary, partial leather mix is the trend of fashion in the future.

Related links

How to choose fur?

According to Ms. Huang, a fur line on the four floor of Ledu Leather City, fur is mostly made of mink hair, rabbit hair and fox hair.

Among them, mink has the highest grade and imported and domestic products. The price of fur made from the whole mink is over 10000 yuan.

In addition, there are also "mink" fur made of mink leftover bits and pieces, which can be bought at around 3000 yuan.

The fur that costs less than 1000 yuan is made of rabbit hair and fox hair.

In addition, good Jupimau also has the same color, soft and tasteless fur, each piece of fur is smooth and firm, and there are no traces in the seam.