The Spanish Fashion Brand Desigual Will Open Up The Chinese Market.

According to the brand executive Manel Adell, efforts to increase sales and reduce costs are the only way to fight against the economic crisis: two years ago, in the wake of the financial crisis, the group adopted the philosophy of crisis and turnaround, and actively promoted the growth strategy of the store. In the past two years, the brand store has grown by two times. By the end of 2010, its total number of outlets has reached 179, and the total number of sales channels such as multi brand clothing stores, hypermarkets and franchised stores has reached 6143, 1695 and 27 respectively, and the total investment amount has amounted to 131 million euros.

In addition, in 2011, the brand will not only continue to plough the US and Asian markets, but also plan to spend 100 million euros to open up the European market, and will take France, Italy and Germany as its main objectives. Moreover, the A chief executive said that he will set up an office in Shanghai in 2011 and is expected to start in China in 2012. In addition, the director of A also pointed out that the brand's operation in three branches in Singapore is quite good. Another important development direction of the brand is that the proportion of sales in Europe, Asia and America will reach an average state. According to statistics, the sales of clothing in this (2010) year will reach 13 million.

At the same time, since 2008, the net debt of the company has been reduced from 33 million euros to 11 million euros.

In terms of product marketing, in addition to women's wear, the brand is also committed to bringing forth new ideas and serving different customers. For example, men's wear (20% of total sales), children's wear and accessories (launched in 2008, now accounts for 10% of total sales) and so on. Secondly, although the brand is famous for its exaggerated and prominent design, it is also planning to introduce a more basic style in the future.