China'S B2C Apparel Online Shopping Is Developing Rapidly.

2010 is destined to be

In 2006, the volume of online shopping pactions in China was 31 billion 200 million yuan, of which 3 billion 540 million were clothing categories; the whole year of 2007 was China.

The C2C market in China is basically stable. Taobao has the largest market share of more than 80%, followed by Pat, and eBay ranked third in the market.

It is reported that Taobao has attracted a large number of merchants and online shopping consumers with its free and low price strategy, thus creating the myth of C2C.

In 2006, China's C2C total paction volume was 23 billion yuan, of which Taobao ranked 65.2% in the market share. In the second quarter of 2009, China's C2C online retail market reached 52 billion 889 million yuan, an increase of 106% over the previous year, a 20% increase over the same period.

By 2010, this figure is expected to reach 289 billion 300 million yuan.

Over the years, fan Ke Cheng has paid more attention to the rationality of input-output ratio of marketing communication behavior.

Vic's team is well versed in the way of e-business. According to the situation of e-commerce in China, a bold and targeted marketing war was launched, which quickly occupied the position of the first brand of online shopping costumes.

This can be said to be the core element of the success of the product. Although it seems a bit fragile, everyone is aware of this. It is making every effort to make up classes in products and supply chain, trying to narrow the gap with traditional clothing brands as fast as possible.

After successfully selling shirts, T-shirts and casual pants, all customers continuously extend their SKU to the brand, such as jacket jacket, cotton suit, vest, and then the expansion of categories, including women's wear, children's wear, home furnishing, accessories, shoes and so on.

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The rapid development of B2C enterprises such as Jingdong mall and Dangdang network is undoubtedly a challenge to traditional entity stores.

Nowadays, more and more offline brands are stationed in the B2C electronic sales platform, hoping to get a slice of their own in the Internet market.

After three years of development, Taobao mall appears as an independent domain name, which marks Taobao's entry into the B2C market competition.

Although the online shopping website of fashion B2C e-commerce has just been launched soon, but the costumes such as Taiping bird, Anli Fang, and Sha Sha on the Internet are exceptionally hot, mainly due to the accurate positioning of the products of the era, the majority of the selling price is 100-300 yuan, which gives the consumers an acceptable price. Under the premise of guaranteeing the quality, the customer service department of the era ten thousand goods net also provides consumers with high quality services to ensure that consumers are reassured by buying comfort.

Era Wan goods network intends to vigorously sell clothing in the near future, and strive to expand the clothing online shopping market this winter.

In contrast, Lining, Giordano, Daphne and other traditional clothing brands with their own electronic sales platform appear more active in the battle for e-commerce market.

At the same time, sellers such as lemon green tea, aka, rip and silk, Osa women's wear and so on, which grew up on Taobao online, grew stronger and stronger. They already own their own brands, designers, corporate culture and factories, and evolved from "grass roots" to super large sellers of aircraft carriers.

The appearance of the "Amoy brand" is not only as simple as the affirmation of the network sales mode, but also the birth of a new market structure.

C2C has bred the development of China's electronic commerce.

Internet wholesale sales will be a trend in the future.

With the support of local governments in increasing e-commerce, the growing maturity of e-commerce and Internet technology, and the expansion of Internet users, more and more traditional clothing brands, traditional department stores and wholesale markets have invested money and energy to expand the unknown blue ocean market.

Cai Hongquan, the famous brand manager of e-commerce, and the brand director of the era of Wan goods net, said that all kinds of online direct selling brands from the Internet, B2C and C2C shopping websites are leading the Chinese e-commerce industry at the speed of rocket development.