Ma Ji, A Marketing Master In Entertainment.

1. Good at describing the grand vision of development:

[comic dialogue]

Comrades, we are the universe cigarette factory.

We want to provide you with some sponsorship products for this get-together.

This is the universe card cigarette.

Which of you smokes? Who smokes? Who smokes? You taste and taste.

Who smokes? Who smokes? Our universe brand cigarette, no matter from which aspect, has stepped into the national advanced ranks.

Let's use the adjectives of German companies, that is, factories are small and ambitious.

Why is it that our product is popular with customers?

This is not just selling old fruit and selling our own products. Now our products have been sold in many big cities across the country, including Taiwan.

We are ready to rush out of Asia and enter the international market. Our cosmic cigarette is ready to be sold to the United States, Japan, the United Kingdom, the Soviet Union, India, Sweden, Denmark, Burma, Switzerland, Norway, the United Kingdom, Finland, Nepal, Yugoslavia, Afghanistan, Hungary, Leah and Holland; Egypt, Yemen, Syria, Sri Lanka, Algeria; Morocco, Morocco, Morocco, Algeria, Somalia, China, Maria, Maria, Mauritania, China, Japan, San Marino, Australia, China, Burma, Lebanon, Rwanda, France, Canada...

We sell all of them on the map.

It's another problem if people buy or not.

Two. Good at design product name:

[comic dialogue]

(cigarette) Oh, our cosmic cigarette, comrades, why is it welcomed by the majority of users?

We have a slogan called user first, quality first, sales volume first! How can we keep our sales volume? We often change brands.

It turns out that we are producing the "dung beetle" brand.

Although this brand is not loud enough, it has a strong local flavor. Later, we turned to the dictionary to know that the dung beetle is a dung beetle!

We changed them into "flat peach cards".

That means, draw me a bag of flat peach cigarettes, so that you can live forever.

Later, smokers made us a slip of the tongue: "flat peach, flat peach, do not pull hard, it does not."

This brand is smelly! It's smelly. We'll change it.

We changed to "beauty" brand.

The beautiful woman painted a big girl on the cigarette box, her fair lady, handsome and gorgeous, with a small leather bag in her left hand and a cigarette in her right hand.

It's called the "fair lady", who doesn't like red clothes and loves cigarettes.

This smoker is also hard to say, so the brand is also smelly.

But we believe that the universe card will keep its youth.

What's the matter? This brand is loud: the universe, the universe, the new star of cigarettes! We open our new era with cosmic cigarettes and create our new situation.

Three. Good at product advertising:

[comic dialogue]

Let's tell you, our cosmic cigarette, take second measures: expand sales.

It is to create a public opinion for the universe cigarette! Advertising, wow, no matter whether you are a subway station, or what bustling streets, walls and windows, there are advertisements for our cosmic cigarettes everywhere! So that the universe cigarette is widely publicized, known to all women, young and salty, and everyone is indispensable! Yu Zhou cigarettes into your life and become the three elements of your life! You don't smoke my universe cigarette, you don't have a happy family! You don't smoke my universe cigarette, you young people you can't get the target! You don't smoke my universe cigarette, you student you can't get to university!

Our universe cigarette has a long history, rich experience, perfect equipment and first-class technology. Please remember the telegram registration: push 625; telephone: no matter 37 twenty-one.

{page_break}

Four, leaders of China's product promotion:

[comic dialogue]

Don't clap your hands. It's all gone.

(no longer).

The house is beautiful, just a little damp.

You say no tide, you say no tide, how much water do I have on this brain door? Oh, this place is not very good.

You say this lighter, they don't care about quality.

There is no smoking in the fire. Comrades, we still have measures. We are going to produce WC products recently.

What is a series of products? I have not made myself clear.

Anyway, this is a fashionable word. We are the same as matches.

There are calligraphic, scenic, and personas. The design is very ingenious, and the printing is very exquisite and lifelike.

This is attractive to collectors.

What's the matter? You want to collect a set of patterns, that is, the Eight Immortals crossing the sea, you buy at least eight boxes of cigarettes for me; you buy me twelve boxes of twelve pieces of Jinling, buy thirty-six boxes for thirty-six scenes of Suzhou and Hangzhou, one hundred and eight for me, one hundred and eight for boxes, five hundred for Rohan, five hundred for me.

Comrades! We are also ready to take the sales way of prizes. How can we call the prize sales? If you save my pattern, you can pick up a 20 inch color TV set at our factory.

Once in a blue moon, opportunity is rare! Please buy it as soon as possible.

The TV set is over.

How many TV sets do you have in your factory? I'll tell you the truth. I don't expect anyone to lead away in the next two years. What's the matter? I have three fewer prints per set.

Five, the first-class player who will copy the text.

[achievements pformation]

It was the first Chinese New Year's Spring Festival party in 1984. Ma Ji's performance of "a salesman's story" and "cosmos" cigarettes became classic. In December, several leaders of the Heilongjiang Muling county cigarette factory came to Heilongjiang daily to ask the newspaper to help the tobacco factory and Beijing's Ma Ji to get in touch. They actually produced the universe brand cigarettes after looking at the sketches, and hoped that Ma Ji would publicize its products on the 1985 live party.

As a reporter for the China advertiser co sponsored by the Heilongjiang Journalists Association and the provincial newspaper, Booker looked for Ma Ji.

From Qingdao to Tianjin and then to Beijing, the trouble was finally found.

In mid December of that year, Booker led the cigarette factory leader to the Ma Ji house outside the rehabilitation gate. After listening to Booker's introduction, Ma Ji got in touch with director Huang Yihe of the central television station, and began planning the crosstalk duet for the 1985 Spring Festival Gala.

In February 19, 1985, the live broadcast of Ma Ji's comic dialogue on the central television station continued the classic of Cosmo brand cigarettes.

The story is not over.

For the development of Muling cigarette factory, Ma Ji paid much attention to the guidance and propaganda of Muling cigarette factory for many times. Ma Ji also helped the cigarette factory pfer from the large cigarette enterprises in Yunnan to Yunnan raw materials, and the universe smoke was excellent and popular. After that, the factory became the ten famous brand enterprise in Heilongjiang province.

Ma Ji has also become the spokesman and promoter of cosmological cigarettes in real sense.

This is what Ma Ji did not expect when he wrote the story of a comic salesman.