Seven Wolves Are Holding IBM To Build &Nbsp Shop; 10% Of Sales Volume Is Coming From Online.

The seven wolves are well-known clothing brands in China. In recent years, their traditional channels have been hit online, which makes the seven wolves have been very troubled.

The company hesitated for two years in the conflict, and finally realized that if you do not embrace the Internet, you will lose development opportunities.

At present, the seven wolves are building an independent online shop with IBM. In the future, they hope to increase the online sales to 10% of the total sales volume.

Compared to the foreign brands of UNIQLO, the seven wolves are undoubtedly the latter of the e-commerce market.

In fact, as early as 2008, the seven wolves had been very concerned about the development of e-commerce. However, at that time, the image of the seven wolves was cheap and counterfeit, which made the seven wolves very cautious, worried that the products of positive price could not be recognized by netizens.

Besides, online and offline pricing is also a big problem for the seven wolves.

Zhou Shaoxiong, chairman of the seven wolves, said that the company hesitated for two years in the pricing conflict. In the process, it has been exploring e-commerce continuously, which is why the seven wolves have only officially established the official website on Taobao online for 08 years.

The seven wolf's view changed radically, after several cooperation with Taobao.

With the development of China's online shopping market more and more mature, the number of Internet users has exceeded 400 million. Now the online shopping market, which is alleged to be false, has begun to focus on brand names.

In the cooperation with Taobao, the seven wolves were surprised to find that their brand sales were at the forefront. E-commerce will be an explosive market, and if they fail to exert their strength, they will miss the opportunity for development.

Zhou Shaoxiong said that after testing the water business, the seven wolves will classify the products on the one hand. On the other hand, they will introduce a series of systems and policies to the dealer's certification from the price management, and conclude the original seven wolves dealers and network dealers into a system. When the central authorities are unified, they will be given the qualification from the pricing method and the product delivery form.

On the other hand, Taobao also helped seven wolves to comb the original seven or more wolf products which were relatively scattered or unclear. These measures also made the conflict between online and offline significantly reduced.

Set up independent online shop with IBM to display platform

Like many big sellers, the seven wolves are also building brand stores on Taobao and other platforms. On the other hand, they are also preparing to build their own independent mall.

In November of this year, the seven wolves joined hands with IBM to build an e-commerce cloud platform, and put the platform's maintenance and construction work on IBM, and could concentrate more on product marketing.

Zhou Shaoxiong said that the future development of each brand will have its own platform, because everyone has many other ideas, other forms of service and experience, Taobao can not achieve 100% personality.

"For example, how to find a dress match quickly, you can match yourself online, do you have something to do with DIY yourself?

These things may be your professional field to understand this. "

At present, the seven wolf's electronic commerce team is mainly drawn from the inside, and the other part is recruited from the outside.

Zhou Shaoxiong said that how to find out people who understand the traditional clothing industry and understand e-commerce marketing is a big problem for the seven wolves.

Zhou Shaoxiong pointed out that the marketing environment of e-commerce is different from the original marketing environment. Traditional talents do not know the nature of customers and the way of advertising.

E-commerce professionals are very familiar with online crowd and interaction, but lack of knowledge about products.

Seven wolves are working hard to solve this contradiction.

It is reported that the sales of seven wolves reach 2 billion yuan a year, and the proportion of online sales is still low. However, Zhou Shaoxiong is optimistic about the development of e-commerce. He pointed out that the sales of seven wolves online grew fast, and this year it should be able to reach the total sales volume of 3%-5%, next year's target is 10%.