What Kind Of Career Direction Do Sales Personnel Have?
Sales can be said to be the most extensive and challenging. Occupation In the era of highly open market, no company dare say that I do not need salesmen, to some extent, the vitality of the sales force determines the vitality of the enterprise. Of course, there are very special situations. For example, some small start-ups may not have full time sales and marketing personnel, because the boss himself is a salesperson.
For young people, sales may be the most likely career in a short time.
Sale
Personnel as a relatively independent group of employees, compared with financial personnel, R & D personnel, production personnel, technical personnel and other posts, the average entry position of sales work is low.
People engaged in other jobs, whether they are skilled workers or service personnel, are likely to turn to sales as long as they are in good health and age.
post
On the other hand, low entry barriers have made sales an entry point for many people.
As sales are a highly practical profession, people speak entirely of their achievements and their performance is easy to measure. So, apart from some special technical sales positions, most sales posts do not require high academic qualifications.
Salespeople have very obvious characteristics: poor working stability, high work pressure and business entertainment become normal life.
Especially for the grass-roots business directly facing the market, although the working hours are relatively free, but because of the pressure of sales targets, often married people can not take care of their families, the unmarried people are not in love, and for a long time can not chat with friends, and get together.
Of course, sales are a high pressure and high return position. Besides the highest decision-making level, the most easily generated jobs in most enterprises are sales.
Compared with the same level of financial controller and human resource manager, the sales director and sales manager generally get a higher income.
With the growth of age, when enthusiasm and passion fade away, family responsibilities and the pursuit of a stable life, many young grass-roots salesmen begin to plan their career direction.
What is the way out for business salesmen? What is the path of career development?
According to the contents of sales work, the domestic sales personnel can be divided into senior marketing personnel (such as sales manager), general sales personnel (mostly customer representatives), sales personnel (including salesmen and salesmen of mining customers) and part-time salesmen.
Overall, salesmen have four career paths.
First, the vertical development has grown into a senior sales manager, but few sales personnel can achieve this goal; two, horizontal development has been pferred to other positions such as management; the three is to independently develop their own business; four, professional development to do management consulting or training in the sales field.
It can be seen that coming out of the sales force is not as easy as walking in, so the competition among salesmen is also very fierce.
Let's talk about the development direction of sales personnel in detail: direction one, professional growth of sales staff of senior sales manager. If you are positioned in the sales work, you can be sure that your goal is to become a senior sales person.
There are two ways to achieve this goal. First, from the point of view of "operation", we constantly improve and enhance the methods and capabilities of our work, and turn from low-level non professional salesmen to professional players.
This change trend is mainly reflected in the work of ideas, ideas, tools and methods are more professional, from the sense of relying on momentum to change to focus on quantitative data, professional investigation and analysis, grasp the market regularity; the second direction is from "surgery" to "road", from the strategic level and the overall height of the system to carry out systematic thinking, to further enhance and pform the role of the position.
To become a senior sales person or manager, sales personnel must increase systematic analysis and comprehensive thinking, do sales from the strategic level of enterprises, think about sales, dig more first-line information, conduct intelligent processing, and ultimately play the role of Strategic Advisor for high-level decision-making.
From the specific development path, there are the following directions: upward mobility: if there are sales experience in branches or districts or branches of a large company or group, when a certain amount of experience is accumulated, excellent sales personnel can choose the right opportunity to move upward to the Sales Department of a higher level or company headquarters, or to lead a larger sales team and manage the large market.
In the fast growing consumer goods industry, many salesmen rush through their new career development through upward mobility.
Downlink flow: if you work in the Sales Department of a company's headquarters, when you have accumulated some experience, you can choose the right opportunity according to the scale and speed of the market development, move downwards and develop to the next level or multi-level branches, usually with the sales team, the province / large market, or to open up new businesses in a niche market.
Such salesmen can combine advanced sales management concepts and operational means with the actual market in the head office and continue to exercise for a certain period of time, often becoming the future leaders or senior managers of many enterprises.
Horizontal job hopping: excellent salespeople are often the backbone of the company, which can directly bring business income and cash flow to the company, but if the company's salary and welfare or performance appraisal policies can not effectively motivate them, then they will inevitably switch careers or job hopping.
From the point of view of organization, many companies have spared no expense to extract some excellent sales personnel from their competitors.
From a personal point of view, water flows downwards and people go up high.
As long as there is no violation of professional ethics, relevant provisions of the labor contract and relevant laws and regulations, it is a good way for salesmen to change their environment and space after a certain degree of development.
Direction two, turn to management position
When the salesperson is able to do something, he can combine his interest and organization needs to turn to the relevant professional function management post through the way of horizontal rotation, that is to say, he can consider the choice from three angles: if he is interested in sales or related work and is unwilling to leave the marketing work completely, the company's human resources arrangement is also allowed to choose horizontal related posts such as market analysis, public relations promotion, brand building and management, channel management, supplier management and so on.
If you have management professional background or interest in management, you can develop the following directions: market information or intelligence management, industry research, strategic planning, human resource management, project management, etc.
If we accumulate advantages in the production, operation, research and development, design and other technical aspects of products or industries, we can go to jobs with high technology content, such as operation management, pre-sale technical support, product testing, after sale technical services, etc.
Direction three, personal entrepreneurship
People who have a sales background can be said to be the most suitable.
To survive, enterprises must first have a market and a good job is a problem that many entrepreneurs must solve first.
Many enviable successful people start with salesmen and succeed in building their own businesses after accumulating a certain amount of capital, experience and resources.
The biggest advantage of salesmen in starting a business is experience and resource advantages.
A person with rich sales experience will have great advantages over the other entrepreneurs in understanding the industry, in the operation of the enterprise and in the perception of market changes.
At the same time, they are likely to accumulate funds and good interpersonal resources in the upstream and downstream industries chain, understand the operation mode and key success of the industry, and even reasonably and legitimately grasp the stable customer relationship resources.
Direction four, turn to management consulting and training.
If we leave the industry and start a new career space, it is also a new career direction. For example, experienced salesmen change management consulting and training is also a good choice. Many consultants and trainers of management consulting companies are pferred from marketing practice. Some of them are marketing CEOs, directors, district managers, etc. because they have rich sales experience and industry background, and better understand the marketing environment of enterprise practice, especially in marketing management consulting, strategic consultation and professional training in related industries.
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