Ma Yun: Big Companies Will Share Their Cooperation In The Future.

Nothing is constant in the Internet age of rapid change of value.

When Ma talked with EMBA students from the China Europe Business School, entrepreneurs asked him for his views on "three big mountains".

Ma Yun said that not only did people mention this in the near future, but also some people complained that "Taobao has affected the interests of traditional channel providers".

"I answered this way: first, tell you a bad news, Taobao will continue to develop, and the bigger the bigger, it will not stop because you are angry with me. Tell you the right news again, if you do not destroy the landlord in the village, the farmers will be rich, this is the two concept."

In the jungle rules, lions eat sheep because they hate sheep. This is a law of competition, and a generation is better than a generation.

Beijing's rickshaw pulled very well, suddenly came to the car, we all unite to blow up the car, useless, this is the era of change, do nothing because I hate you, but I do the right thing. "

Ma Yun's judgement on the future of the Internet is that e-commerce has just started, and search has just begun, and the Internet has just started.

"Everyone is just beginning, Tencent Baidu Alibaba has the opportunity, other entrepreneurs have the same opportunity.

The Internet is not who to destroy, but to perfect. "

"The same is true in foreign countries.

Microsoft took the first place in many industries. When people thought there was no chance, Yahoo and Ebay came into being. YAHOO had already been so successful, and then there was such a powerful company as Google.

When Google is omnipotent, we can see the rise of FaceBook, and Twitter after FaceBook.

No mountain can occupy the whole world, and the hope of the Internet lies in innovation.

Large and small companies should share cooperation.

The hope of the Internet lies in innovation, and where are the channels for innovation? Where are the opportunities for small businesses in the next era? Ma Yun believes that both big and small companies share the idea of "sharing".

Large companies should abandon the "empire ideology", open platforms and win cooperation with the third party enterprises. Small businesses can study professional, meticulous and localized application services and jointly build a perfect Internet ecosystem.

"Alibaba made an important decision three or four years ago to abandon imperial ideology.

What is imperialism? You either grow up or I destroy you.

I think this idea has been eliminated, and now it should be sharing ideas.

So we choose to open up the whole e-commerce infrastructure to support more traditional industries and emerging enterprises.

Alibaba has launched a series of partnership plans in recent years. In the 09 year, Taobao launched the TaoBao Partner program, and Taobao provided e-commerce services. All the links of Taobao were embedded into the chain of e-commerce, providing personalized services for every aspect of Taobao's e-commerce, according to the characteristics of its own business development. It will include external store technology services, backstage technology services, vertical distribution services, marketing services, etc.

The most recent example is that the third party payment company Alipay launched the strategy of "gathering life" for users, opening the platform to external service providers, and pushing the push end channel fully.

"Ten years ago, I did not agree with one view that the Internet would destroy traditional industries.

I think the Internet will help traditional industries.

For example, if we do logistics, we will never rush to grab the jobs of those express companies. We must do something that small private companies can not do but have to do, so that we have opportunities for each. "

Ma Yun said, Alibaba positioning in e-commerce infrastructure, there is no way to carry out a variety of details of the service, but small and medium-sized websites have this advantage.

"You can provide professional, meticulous and localized services, and you will earn a lot of money and you will have a good future.

Like Facebook, in fact, it is a communal application of Internet. "

"Young people's creativity must surpass us.

Ten years later, there will be more Tencent than Tencent, more Alibaba than Alibaba, more Baidu than Baidu.

The spirit of the Internet is more open, more pparent, more shared, more responsible and more globalized. "

Big companies and small companies are beautiful.

At the "2010 China local and industry website summit", some people asked "the positioning of the bottom webmaster and small website owners".

Ma Yun replied, "if you believe you are the bottom, then you are the bottom.

If you believe that it can affect many people, you can influence many people.

The latest popular saying is, "how big the heart is and how big the stage is." I think it's your sense of responsibility and how big the stage is.

You are willing to take responsibility for a person, for yourself, willing to take responsibility for ten people, you are the manager, willing to take responsibility for tens of thousands of people, you are the president.

For the big and small problems, Ma shared a story told by Starbucks President Schulz.

"Schultz went to London one day, and saw a very small shop on the busiest Oxford street, which sold cheese.

Cheese in Europe and the United States is very unprofitable, and that place is cheap.

He walked in and found an old man humming a small tune to set up his shop. Schultz asked him: can cheese sell rentals?

The old man said, buy 5 pounds of cheese first, I told you, he bought it.

After that, the old man said, the young man came over and stretched out his head. I told you: this street is our home.

Our generation sold cheese and earned money to rent it out.

My son is still making cheese in the countryside. This is our pleasure, not how much we earn.

I don't think every enterprise can grow big, but every business and everyone can do it very happily. "

Ma Yun said, "not every business can grow bigger. The question is whether the people around you and the company without you are getting better and the society is improving."