Interview With Fashion Designer Liu Fang

Liu Fang, the design director and general manager of "Palo", has a domestic market share of 500 million yuan.

Member of the Art Committee of the China Fashion Designers Association specializes in designing elegant, aesthetical and sculptural cashmere knitted fabrics with cashmere knitted fabric. It pursues the art of cashmere knitting. In the design, it gives soft cashmere knitted garments with a unique way to create a 3D sense of sculpture.

The president of the world class cashmere luxury brand TSE, known as the "world cashmere brand", is highly praised. 08 spring and summer releases with "pure" theme, creating a precedent for the advanced customization of cashmere knitting fashion in China.

Inspired by the thinking under the crisis, we try to explore the traditional challenge of Bauhaus style and ancient Greek sculpture style with the soft cashmere knitted fabric as the carrier, and contrast the traditional challenge of the contour modeling of cashmere knitted garments. The contrast between the cliche of architectural modeling and the softness of cashmere knitted fabric forms a strong contrast, forming the calm meditation of maximizing the visual tension, showing simplicity and elegance in contrast and harmony, leading the viewer to traverse the classical and post-modern collision, crossing the haze of the crisis, and integrating the cashmere with the avant-garde structuralism.

Can you talk about the sales situation of the brand, what is the future development plan?

The market oriented brand Palo cashmere has a 500 million share of the domestic market share, and the sales network of the first tier cities in China is basically mature. The market share ranks first in the first tier markets in Beijing and other front-line markets.

The future plan is to change the homogeneity of the domestic cashmere consumption market through the development and design of the main brand products and brand operation, restore the essence of cashmere and blue snow, and promote an elegant concept of cashmere consumption.

For the vast number of Internet readers, designers are a very magical profession. Can you simply say how you spend your typical day?

In many people's eyes, designers are a bright profession, which is a side view of designers in luxurious social occasions, but more time is spent in busy work.

I don't know what other designers are. I know that I am a design ascetic, often in a state of division and bustle, insisting on the design and operation of market brand, and pulling out of the creation and planning of designer's personal style series.

Every day, we should browse the latest fashion information around the world; check the implementation of the work of the day before yesterday: the color accuracy of proofreading yarns; whether the sample texture of the proofread design effect is in line with the requirements; and make repeated revisions of the actual samples for the samples that have been printed, so as to ensure that the design clothing is more ergonomic; to create a daily picture of a relatively quiet time every day, to draw the effect map, and to make computer programs for the texture of the samples, to make adjustment and re creation according to the actual texture samples, and then to make plate making after the final confirmation, and then to revise the clothes after they are finished.

In fact, the effect picture is the idea of inspiration in the mind. It will encounter many unpredictability to achieve it. In this process, there will always be some new inspirations. The final works may become more interesting for such reasons, which will be very exciting at this time.

For me, the attitude of perseverance and dream is to create a dialogue with one's own lamp and sit alone with one's own shadow. As a meditating meditation of a meditating person, he keeps his thoughts on the rise of his own thoughts on the night of countless burning, as if a lotus flower bloomed out of the silent dust to complete the passage of cashmere and my dream. This is the courage and lasting motivation that I insist on.

Do you think you are doomed to be a designer, and if you don't do it, what may you do?

I am destined to be a designer.

What is your own dressing style?

Neutral, simple, elegant, emphasis on architectural sense, outline and details, with strong and capable gorgeous, in short, my favorite style is postmodernism + classicism = Neo classicism.

You will have a period of time, suddenly there is no creativity?

What would you do if you had?

So far, I haven't had such a time. I always keep the same attitude of "baby". Facing everything, I am very aware of everything that I am interested in.

Now popular online shopping, have you ever thought that your works are also sold in some online stores?

Although fashion is also a channel for clothing sales to mature day by day, but because of its positioning, it will not buy online products for its own works. I would like to really contact with customers, serve them and feel their needs. This process is an effective communication process. For me, this communication is very important.

Who is your favorite designer?

Maison Matin Margiela, the most admired designer, likes his extraordinary creativity and avant-garde sense.

Now many people are looking forward to or are working hard towards a designer's dream. Can you share with them what you should have if you want to be a fashion designer?

Talent + diligence + persistence + natural perfectionist.