Master Interpretation: A Comprehensive Interpretation Of Fashion Legend Versace

In July 15, 1997, the representative was then avant-garde. Fashion Art Jenny Versace, the design master, fell in front of his private residence in Miami.

The murder led to a series of mysteries about him. But in any case, his entrepreneurial experience in the fashion industry is still extraordinary.

Little tailor Designer

In December 2, 1946, Versace was born in the Southern District of Italy. He is a world fashion designer who grew up from a tailor. When she was little, Versace worked in her mother's sewing shop. At the age of nine, with the help of his mother, he designed the first set of his life. Full dress A single dress made of velvet. After middle school, Versace was not interested in the school curriculum, and dropped out of school to help her mother dress. Another hobby of Versace when he was a child was music. He liked folk songs, modern pop music and classical opera in southern Italy. In 1972, a clothing manufacturer in Milan took a fancy to Versace's work and called his mother to ask Versace to go north to Milan. Versace was so excited that he immediately boarded the train to Milan to start his clothing business when he was only 23 years old.

Before long, a garment maker invited him to cooperate with several sets of clothes, and Versace made the first attempt to succeed. His designs were very popular. The partners were delighted to award him a popular beetle sedan. When the conditions were ripe, Versace sent the whole family to Milan to establish a family business through the traditional family alliance. Versace, who was unwilling to settle down, founded the first series of clothes named after him in 1978.

In 80s, Versace, who loved music, saw the impact of rock music on young people. It was a great turning point in his career. The mountains and rivers and cultural traditions of his hometown provide a solid foundation for Versace to grow up as a master of costume design. There are ruins of ancient culture in Rome and Greece. The influence of classical culture in the social atmosphere is very deep. From the works of Versace, we can see the artistic edification of his youth. After more than 20 years of hard work, Versace has become a wonder who can match three other fashion masters of Italy, Giorgio Armani, GUCCI and Valentino.

The symbol of the Versace empire is the snake fairy of Madusa in Greek mythology. The hair of a beautiful woman is made up of a snake and its head is the head of a snake. She represents the fatal attraction. She is attractive to her beauty and instantly becomes her stone. This deterrent is the pursuit of Versace.

Sibling Alliance

A friend of Versace once said, "when we are with Versace, we always talk about family. Versace is the most emotional, responsible and caring designer of the family.

In 1978, when Versace's career started, it was his brother, Saint Versace and sister Donatella Versace, who opened the first fashion design store for him. Donatella is responsible for the production and sale of Versace's staple goods, women's fashion. The taciturn elder brother studied accounting professionally, and he was the chief financial officer of the company. Brother-in-law Paul Beck was active ten years ago. Fashion industry After many years of fashion modeling, he later became director of the men's wear Department of the company.

Donatella plays an important role in Versace's fashion empire. With her tall figure, unique hair and good public relations, she has been busy all over the world trying to help the two brothers. In fact, since Versace suffered from ear cancer in 1993, Versace's business power has reached Donatella's hands. Although big brother is still a general manager in the company, many employees inside the company secretly call Tara Donna the first goddess of Versace fashion empire.

Brother Sheng has the reputation of "modest and modest gentleman" in the fashion industry of Italy. Although fame, talent and status are not as good as younger brothers, they rely on the dignity of the elderly to unite families. Extravagant Versace actually wasted much money. It is hard for outsiders to know that fan's fashion empire can maintain its good state in property and run normally, thanks to the elder brother.

In Italy, there is still a tradition of family ownership. In fact, Versace's costume empire is the property of their family. The assets of Versace's family belong to 45% of Versace's assets, 35% of which belong to his brother's holy family, and the remaining 20% to his sister, Donatella.

Speaking of the main characteristics of family businesses, Versace said: "we Italy is a family based country. Family businesses have both advantages and disadvantages. If there are disputes and disturbances within family businesses, and even kill each other, things will be difficult. The Empire of GUCCI clothing in Italy brought the Empire to the brink of collapse because of the vendetta between the families. But if the family empire is living in harmony, it has a lot of advantages. "

Surprisingly, step by step.

In the fierce market, the role of advertising must not be underestimated. Versace In the advertising business, it took a lot of thought. The first is to make friends with the advertising industry, especially the photographers, who are often Versace's guests. Through these people, he understands the trends and trends of the clothing industry. Second is to carry out publicity activities, mobilize all means to publicize the products of their company. The exquisite product brochure is a powerful tool for Versace to engage in public activities. These manuals are beautifully printed, combining modern cartoons, art creation, classical culture and beautiful models, producing prince charming and countless snow white, winning customers.

In response to severe competition, Versace has its secret weapon, which can judge, organize, design and produce sales at the fastest speed in the shortest time. Most companies in the fashion industry spend at least six months from design, pre sale to mass production, and Versace often uses lightning action to adapt to changes in market demand. For example, a pair of jeans with a price of 200 yuan made of high technology PVC fabric was completed by Versace personally, and completed the design, manufacture and transportation listing process in five weeks, creating a new record in the history of clothing.

The logo of Versace's design is the "Afelier" series launched in Paris in 1989. This is the first step in Versace's decision to enter France's high-end fashion industry without being able to dominate Italy. This suddenly triggered the fashion of Italy fashion into Paris.

Brand is also the concern of Versace. Versace has long discovered that the brand of merchandise has exceptional strength. Versace's success in women's clothing has made him more and more aware of the need to make every effort to ensure his brand, rely on the brand to gain profits, and at the same time be suitable for young consumers' shopping psychology, producing products that are not too particular about the texture, but the cost is not too great, but with obvious brand decoration and turnover. In 1994, Versace launched bedding and household utensils with Versace signs. In the autumn of 1997, Versace was also preparing to develop a cosmetic production line, specializing in the production of products matching Versace clothing.

In the clothing empire of Italy, Versace has a leading position in logistics management. Versace has already established companies and retail stores in big cities such as New York, London and Paris, so that the products meet directly with customers instead of intermediaries, so that design, manufacture and retail are organically combined. According to the US Business Week article, "Versace has taken advantage of almost every step in the fierce competition in the fashion market and has a stronger advantage in retailing."

A master of famous brand players.

Versace is one of Diana's favorite fashion designers who can be called friends. British style design is too conservative and rigorous, although it can well set off Diana's demeanor, but it also inevitably downplayed Diana's personality. The evening dress designed by Diana for Versace is different. Versace has designed a blue single shoulder dress for Diana, using a very delicate blue satin. Diana dressed in this dress is like a flowing sea of water in the summer sun. The design of the bare shoulder has a decorative beauty.

In western countries, celebrities in the performing arts are the objects of Versace's attention. Once these celebrities are dressed in Versace's clothing to attend the Oscar prize giving ceremony, the TV station broadcasts the images of the big stars to the whole world, and Versace's works naturally spread to the whole world. Among movie stars, Niicole Kidman, who entered Australia in Hollywood, is one of Versace's stars. At the Oscar prize giving ceremony, a blonde Kidman wore a gold suit and a golden chain handbag. Although there was no exposure, the slim figure was completely set off. This set of clothes soon attracted the attention of many people and became a best seller of Versace.

Another world-famous film star is Stallone. Stallone was strong and strong, with a broad shoulder and wide shoulders. But according to the standard figure of the Americans, Stallone looked a little short in size and had a large shoulder width. In February 1991 and October, Stallone carefully designed two sets of clothes for him, a dark blue suit and a white shirt, covering up the defects of the two shoulders, which made Stallone's body a lot taller. So far, the suit designed by Versace for Stallone is still highly praised by the American performing arts and fashion circles. Stallone

In the early 90s, Madonna made a series of publicity photos for Versace. Madonna's wild nature and Versace's bright and bright are called seamless combination.

In maintaining communication with celebrities, Versace has maintained a style that does not forget the old and does not dislike the frustrated person for a while. Hollifield, who had bitten off a piece of Tyson's ear and spat on the boxing ring, was very respecting to the master of costume Versace. After Tyson broke the law into prison, Tyson missed Versace's shorts. Versace sent him some clothes after hearing the news, which made Tyson feel grateful. Tyson came back to prison after he got out of prison. When he won the Lien Chan battle, Tyson's shorts became an American Teenager's love affair. This has greatly increased Versace's shorts sales.

Famous models are priceless treasures.

Before Versace was developed, the world fashion industry was only temporarily employed by fashion companies to take part in some shows, and did not rely on the super models created by the fashion industry itself.

Clever use of models is a creative method of Versace fashion art. Versace has collected all the tallest and prettiest models in the world under his account, and through proper training, these models have shown great potential. Models played an extremely important role in the fashion of Versace in the world. At the same time, they also went to the world with Versace fashion.

Versace believes that the model that best reflects the attractive beauty of women in his mind is Kate Moss. He thought she was a real "eternal woman". Kate Moss is thin and thin, and feels weak and loving on the rooftop. Her complexion is always pale and her eyes are always blurred. Her beauty is reflected in every nerve that is full of longing. She did not dress up to hide anything, but to express it. Dressed in a dark green, green, grass green, pale green system, with silver ornaments and sleeveless sleeveless robes, Kate Moss is the most accurate interpretation of Versace's design style.

Naomi Campbell, a British fashion supermodel, is also a star raised by Versace. In the fashion industry, black women like Campbell are rarely seen as supermodels. In the past, neither big family nor small family were willing to be models, thinking that models were morally wrong. Nowadays, the reputation of supermodels is equal to that of movie stars, and the economic income is even more substantial. A general performance comes out at $4000 a day, and it costs $4000 a day. As a black model, Campbell has a hot performance character. Her vigorous figure and rapid twisting on the stage add to the charm of Versace clothing. Before the death of Versace, Campbell could get tens of thousands of dollars from Versace every time he went on stage.

After the death of Versace, Campbell recalled: "in the past 11 years, I haven't participated in Versace's fashion show. I will never forget Versace's generous support for my career and my personal life. Mare Bravo, general manager of the most famous Sax fashion company in New York's Fifth Avenue, said: "Versace's success lies in its ability to expand its influence to consumers' homes through media and celebrities."

The rise of Versace has prompted the spirit of the fashion industry to sublime and turn ordinary clothes into art. This is Versace's great contribution to the world's fashion industry.