The Temptation Of Fashion Design To Women

Designer

The Mina Perhonen fashion brand, founded in 1995, attracts women's consumers with its rich design. Its design uses traditional textile fabrics, while the design patterns tell consumers beautiful stories.

Mina is "I" in Japanese. Perhonen is the "Butterfly" in Finnish.

Minagawa's own store is located in Shiroganedai, a high-end consumer area in Tokyo, Minato.

A more than 30 year old woman said, "this is a romantic Mina (I) world. I like to buy things here, from clothing to satchel to accessories.

The charm of merchandise makes me more beautiful.

A few years ago, when I bought a satchel in my shop, I became a

Minagawa followers of commodities. "

Shops display autumn and winter works of designers, known as the "gate of the forest".

It tells the story of a bear walking into the forest.

The pattern shows a red and white bear in the black forest in winter, beside a marsh.

Minagawa said: "in the winter forest, animals have actually fused with white snow.

But there are some opposite things in my story.

As soon as we enter the forest, we can see all kinds of colors of animals and light.

There are many colorful animals in the black forest. "

He said: "the story begins with fabric design, and the next content is designed by people wearing clothes."

This design was completed in February this year, and then spent a month using traditional "hogushiori" weaving technology to produce fabrics in Kiryu's printing and textile factories.

Printing technology was invented in Meiji and Showa years (1868-1912 and 1912-1926), and time and money needed to complete fabric production.

When he was in high school, Minagawa dreamed of becoming a good runner, but he gave up because of injuries.

Later, he came to Europe for the first time in a part-time job at the Paris collection.

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After returning to Tokyo, he went to a fashion school to study.

He suddenly had a peculiar idea of describing the literary story on the kimono fabric of Japanese women.

This fashion style came into being in the late sixteenth Century. It was very popular in the Edo era (Edo period 1600-1868), but when the women started wearing suits, the design disappeared after the Meiji period.

Now Minagawa has brought this style back to life.

In order to appreciate these patterns, people who wear clothes and appreciate design need to have profound Japanese culture.