Robin Li'S Taoist Wisdom: Taking User Needs As The Way

Tao Sheng, one life, two, two life three, three things everything from user demand to search engine, to box computing concept, to open platform and even revitalize the entire industrial chain.

The release of Baidu's application open platform in September 2nd is only a week or so. As a matter of fact, iron has revealed the value and appeal of this platform: more than 200 third party application providers have applied to join, and the number of related applications has been over 1000; the Jinshan online antivirus and PPTV have already announced their respective service flows doubled; even the 4399 game chairman, Cai Wensheng, who had previously been worried about it, has already voted with the actual action of joining the platform.

Tao Sheng, one life, two, two, three, three things.

Homeopathy, openness, harmony, and common prosperity, a small search box is nurtured and pformed into endless changes, greatly enhancing the search experience of Internet users, and will drive the innovation and prosperity of China's Internet industry.

What is "Tao"?

There are many meanings of Dao. It is Yin and Yang, a process, a source, a rule and a law.

In the final analysis, Tao is the law of natural existence and development. It is harmonious development while adapting to the Tao.

In the Internet field, "Tao" has always been very simple. It is mentioned by Internet Co every day, which is "user needs".

No matter how good a Internet Co is, there is no lack of precise user demand.

Gates got to the road earlier, and the Windows desktop system went all over the world; Jobs was the master of the Tao, AppleII, iPod, iPhone, and iPad subverted the needs of users.

Robin Li is also well aware of the true meaning of the Internet.

As early as in 2000, when Baidu was founded in the United States, "all innovations and R & D are based on user needs".

Dao Sheng I:

Search for user needs

With the explosive growth of Internet information, the continuous rise of Internet users and the continuous emergence of personalized demand, it is the most urgent need for every netizen to find the "gourd" that he wants quickly and accurately in the massive Internet information and services.

In this situation, the search engine service which is homeopathic is undoubtedly the product or tool that is most consistent with the "user needs first" in the Internet industry.

In the face of vast ocean of information, people only need to express their needs in the search box, knock back into the car, blink, and get the answers they want, and everything becomes simple and easy.

When Robin Li founded Baidu, he set a vision for Baidu: "let more people conveniently get information and find what they want".

Under this vision, Baidu has become the largest Chinese search engine in the world, and has developed more than 60 popular search related products and services, including know and encyclopedia, which are responsive to user needs. It responds to tens of billions of search requests from 138 countries every day.

Life two:

Box calculation "avenue to Jane"

The "road" of search lies in "user needs".

When all search engines are satisfied with presenting massive amounts of information to users, Robin Li's "box computing" technology concept put forward at the 09 Baidu world conference clearly has gone further in understanding and satisfying the needs of Internet users.

According to the definition of "box computing", Baidu will provide the most outstanding requirement identification and analysis technology in the industry, and guide users to suitable service providers.

So that user needs can be more direct, in-depth and more efficient to meet.

The advent of "box computing" has undoubtedly brought a substantial improvement to the user's search experience.

For example, search for "weather", through "box calculation", on Baidu's search results page, netizens can directly see the weather conditions of their cities in the next three days. Search for "126 mailboxes" can directly log on to their 126 mailbox on Baidu's search results page; search for "tanke war", traditional search engines can only return related hyperlinks, and under the "box computing" concept, nowadays, netizens can get window displays of small game consisting of small tanks directly on the search results page, and can choose the favorite version directly online.

With the help of "box computing", high quality data and applications can directly connect with users' needs, which makes search more and more simple and intelligent.

And to achieve all this, we rely on a series of sophisticated and sophisticated technologies and processes, as well as a large number of third party services and content providers.

Leaving the most complicated to himself and presenting it to the simplest user, Robin Li and his "box computing" are well versed in the principle of "road to Jane".

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Two students three:

Connecting demand and resources with open platform

In the 09 world Baidu conference, "box computing" is still a technical concept.

Then, a few months later, the advent of Baidu's data open platform and the release of the open platform at the Baidu World Conference in 2010 allowed this idea to quickly come down, take root and flourish.

In the official description of Baidu, Baidu open platform, which aims to attract the best resources of the Internet to connect with users' needs, is an important infrastructure for Baidu's Box Computing practice, including data open platform and application open platform.

Any developer, webmaster, data / application provider can submit high-quality, original data and applications directly through open platform, and enable them to run uniformly on the search platform, and directly connect with hundreds of millions of users.

It is convenient for users to search for instant information.

Through the open platform, Baidu enables more high-quality resource providers, content providers and user needs to achieve direct docking, together to respond to changes in demand, to satisfy the needs of the ultimate.

This is undoubtedly a very clever way for users, partners and themselves to achieve triple win.

On this platform, the Internet users' search experience has been further enhanced; the webmaster, developers and providers can share billions of massive demand every day on Baidu platform to get brand and capital returns.

With the gradual improvement of Baidu open platform, at present, the third party resource owners have begun to share this "win-win": Jinshan security cooperates with Baidu on "online antivirus", and the daily average traffic of the same application has improved by 200% before and after the cooperation; the data from PPTV show that after adding the platform, the average daily traffic of PPTV's video live has doubled; for more developers who are much smaller than Jinshan and PPTV, the effect of Baidu's open platform is more obvious.

At present, more than 500 partners have joined Baidu open platform, handling more than one hundred million search requests per day, covering all aspects of people's travel, entertainment, business, work and other aspects of life, greatly improving the search experience of Internet users.

At the same time, these high quality resources owners and providers have made innovations through the open platform provided by Baidu.

Three things:

Creating the "source of water" for Internet innovation

Water is the only thing that does not contend.

The good is like water, and the water is good for all things.

Under Robin Li's "search path", Baidu will also become the "source of water" for China's Internet innovation.

The box calculates "utak Valley in the river and sea", sending massive user demand continuously to the large and small websites, and the other end of the Internet application is presented to users without reservation.

Through the symbiotic benefits of the user end and the development end, a benign competition mechanism is formed to make the industrial ecological chain develop better.

First, to achieve direct docking of huge demand and stimulate the development and innovation of the Internet, this innovation counteracts demand, gains profits, and continues to develop and reproduce.

The two is to encourage websites to create better content, avoid cheating and false information on the website, and increase the harmony of the Chinese Internet Ecosystem through a promising way.

The three is to form an innovation cluster of Internet industry around the needs of users, cultivate a group of innovative enterprises and individual developers, "follow the road and grow", and jointly create the future of China's Internet.

User demand spawned "box computing", and launched data and application open platform under Box Computing. The open platform encourages thousands of developers and partners to encourage innovation and entrepreneurship.

The so-called "Tao Sheng, one life, two life, two life three, three things", this is Robin Li's "search way", is also China's Internet prosperity growth and evolution.