Mango Net CEO Huang Zhiwen: Online Travel Needs Full Competition.

Four years ago,

Four years later, the mango network will be diversified and strive to be based on the first camp of online tourism.

The rising star of the online travel booking business has gained a strong foothold based on the resource advantages of its shareholders.

Online tourism rush to eat war

Time weekly: search engine to go where, cool news and other launched price search, where to browse the current has exceeded Ctrip, mango net, whether this kind of website will be before the booking part of the diversion of some of your customers?

Huang Zhiwen: search provides information inquiry service, not booking and operation service, which is totally different from the nature and business mode of mango website.

Secondly, the search website has no product, no reservation, no responsibility for the result of the information and the quality of the service. Some consumers can choose suppliers according to the price information they provide, some customers may be diverted.

But at present, we have also carried out all-round cooperation with search engine companies. Our quality products and professional services have certain competitiveness in the industry.

Therefore, although the search engine business will divert some customers, it will also enhance our performance and bring us tourists.

Finally, most customers who use vertical search are absolute price sensitive customers. The price is the only yardstick. More customers will choose large professional service providers such as mango net with superior price and better service reputation.

Time weekly: in addition to enterprises engaged in tourism industry to enter online tourism, Internet and telecommunications companies have begun to rush to online travel. What do you think is the reason? What advantages do Internet telecommunication enterprises and enterprises engaged in tourism have in online travel?

Huang Zhiwen: the Internet and telecommunications companies have entered the online travel market. First of all, they are optimistic about the huge development space of the industry. Secondly, the Internet and telecommunications industry have a large number of high-quality customer resources. Because of their demand for tourism, they have entered a relatively simple area of air tickets and hotel reservation.

But tourism is a huge and complex industry. To do it well is not a simple matter.

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Ctrip is no longer a single company.

Weekly news: Tencent, Taobao and other sites began to enter the tourism e-commerce, the industry believes that this will cause certain impact on mango net, but the impact is not big.

How do you view this problem? If so, what is the specific impact?

Huang Zhiwen: we believe that the presence of Tencent and Taobao will have an impact on the online tourism industry, which will accelerate the survival of the fittest in the online travel industry.

At the same time, the entry of such Internet Co will bring advanced Internet technology and ideas into the tourism industry, which is conducive to the development and expansion of the online tourism industry.

Although they are bound to divert some of their customers, there is competition and opportunity for cooperation with Online Travel Corporation.

These companies are different from mango, Ctrip and Eron.

We are specialized in tourism business, business mode is B2C OTA:Online (Tourism Travel Agent).

We have a wealth of products such as travel, air tickets, hotels, visas and so on. We have standardized processes and professional services, supporting multiple payment modes and online and offline services (CC+WEB+3G), which can provide customers with abundant choices and protection.

While other websites have many businesses, tourism is only an extension of its original business. It will not take tourism as the main business, nor will it invest too much technology, manpower and financial resources in tourism.

In addition, they do not operate on their own, but provide a network platform for many travel agencies and agents. Therefore, there is no uniform standardization process, and the quality of service is also difficult to guarantee. Once the guests encounter fraud, delay and other acts, or disputes, it is difficult to get timely and effective treatment, even if there is a unified guarantee, will still have a substantive impact on the guests' trip.

Therefore, we think that the two modes are different, although they have an impact on us, but the degree of impact is limited.

Times weekly: there is a phenomenon in the market share of tourism e-commerce booking: first group Ctrip occupies half of the country, and the difference between the second, third and Ctrip is quite large.

Why does China's online travel booking market have such extreme advantages as Ctrip?

Huang Zhiwen: for the reasons for the emergence of these extremely advantageous enterprises, I think there are the following reasons:

First of all, as an advanced participant in the online travel industry, Ctrip is different from the traditional travel industry's business mode, and accumulated a large number of high-quality members at relatively low cost in the early stage.

Second, the reason is not Ctrip but its competitors.

This pattern is bound to change.

Full competition and a hundred flowers bloom are the gospel of consumers, the voice of suppliers and the healthy development of the industry.