Jiaxing, Zhejiang: Releasing Brand Effect In Garment Industry

As early as in 2000, while the isjia costumes were making OEM processing for large foreign companies, they focused on the R & D and production of outdoor leisure sports wear, and registered the "isjia" brand. In 2004, they went on the road of domestic sales and brand building, and now there are more than 100 brand dealers in the country.

Clothing companies that benefit from brand effects are not the ones of the family.

Pinghu garment industry association responsible person told reporters that the company of Mongolian 4 years ago with the French Lai Lai Ya cooperation to set up Zhejiang Lai Lai dress Co., Ltd.

As a result of employing professional designers headed by well-known Canadian designers in China, the overall design style of the brand has been established, and the clothing products developed have been gradually recognized by the market. The profit of the products has increased by about 3 times than that of the OEM processing.

Now there are more than 50 stores in Hangzhou, Anhui and Shanghai.

Zhejiang yaiming Garment Co., Ltd. is advancing from the low end of the value chain to the high end, and the brand benefit gained has become a benchmark for Jiaxing's apparel industry.

In March this year, the brand "

A good brand effect has attracted more clothing companies to join the brand building team. It is understood that there are still a large number of garment enterprises in our city being "spending a lot of money" to create their own clothing brands. The Jiaxing economic and Trade Commission responsible person said that creating unique clothing brands is to gain the advantages of specific business activities in the value chain, which is conducive to the rapid forging of the core competitiveness of enterprises and the pformation from processing and manufacturing enterprises to production oriented service enterprises.