Ma Yun: Small Businesses Should Not Rush To Become Strong Brands.

Hidden by the edge of big enterprises, this is the general survival anxiety of small and medium-sized enterprises. Even if we have low vision and only compete with small and medium-sized counterparts, there will be a large part of the two or three tier cities. They are entangled in the sadness of "regional disadvantage". and Jack Ma But think, Small business Don't rush to do it. Strong brand 。

In the same way of doing business, the vitality of the southeast coast often makes the small businesses in the mainland feel ashamed. An entrepreneur from Hunan listed the survival confusion of his own clothing factory in a "cloud plan". He believes that transport, shipping can not walk in the river; consumption preferences, "most people prefer the brand of Zhejiang and Guangdong", and his Midwest small clothing manufacturers, "consumers are hard to buy your account"; talent, "unfortunately, two or three city talents have gone to the field."

Faced with the unfavorable factors in the Midwest entrepreneurs' worries, how the small and medium-sized enterprises stand out and become the first class proposition. Although many netizens thought that the grief and indignation of the owner of the Hunan clothing factory was "very realistic", Ma Yun still gave them a "head start". Ma Yun pointed out that it is normal for people to go high and water to flow down. People do not want to buy real estate clothing, local talent has gone abroad, we can find many unfavorable factors from it, but there must be more favorable factors.

Take yourself as an example of e-commerce. Ma Yun thinks, "you can always find reasons and excuses to say that there are more talents in the field than we do". Just like e-commerce, "there are more talents in the United States than in China. Should we go to the United States to do"? Many people have told Ma Yun that if Alibaba and Taobao are in Beijing and Shanghai, there are more talents and bigger markets, so they should be able to do better. Ma Yun, who is based in Hangzhou, doesn't see that way. "In fact, Hangzhou's talent is not worse than that of Beijing and Shanghai."

Ma Yun suggested that those pessimists, the small business owners in the Midwest should not be "how to get out of small and medium-sized enterprises" but rather "how to do their own good reputation". Do not look for excuses to say that talents have gone abroad. "Think more about what unique value you can leave behind your people" because survival is the first element of small businesses. Small businesses should "keep an eye on themselves" and customers at the door are not ready to do business in the world. He advises "ambitious" small business owners, "do not first think of strengthening their brand, but first think of doing their services well, do good customers in front of the door, do their own good reputation."