Shopex President Li Zhongwei: The Whole Network E-Commerce Is To Integrate Information.

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At the same time, it helps enterprises integrate the front end e-commerce paction system with back-end procurement, production, warehousing, customer service, finance and other process management, create integrated work platform, and achieve unified enterprise network operation through unified electronic operation.

Li Zhongwei said that ShopEx's understanding of e-commerce in the whole network is that, like banks, there are many branches.

The first summit of the online retail development strategy of Gulang Ting Tao was co sponsored by Xiamen TDC and Huli district government. The Xiamen network retail business association hosted the winning era, shopex, together with AI.

Following is a speech by President Li Zhongwei of ShopEx:

ShopEx President Li Zhongwei: I have participated in many meetings. Every field is like this. No matter how big the venue is, the seats are always insufficient. So today, Xiamen is the same. Especially Xiamen, which shocked me very much is that there is a lot of e-commerce brand, so I think Xiamen's e-commerce environment is very good.

There are several points to share with you today.

Now there are some traditional e-commerce companies. Some people have been doing business for 3 years, and the turnover has been 1 billion. Some enterprises are just starting to go online tomorrow.

In fact, looking at this field today, the first topic of the future of electronic commerce is that if you do not have a hot blood and no vision for the future, you will not come to the venue today, so you don't need to spend too much time talking about it.

The next question is if e-commerce is consulted with all of you here, how can I open a store in Quanzhou? I am sure everyone here will give me a lot of advice, because you have experienced it, you have gone through it, you know what is going on.

But are there many things that you can imagine sitting in your office? What is the core thing? What is the focus of attention in the early and late stages?

So we share a thing here. In the first two days, we all know that there is a big number, that is, singles day has 9 hundred million sales volume, so Taobao is a very great enterprise. I still don't know which enterprise can accomplish 9 hundred million turnover in a day.

This is aimed at the right product selection in the market, as well as some distressed businesses and happy electric providers.

The annoying electricity supplier has completed 16 million orders, and by the end of the bachelor's day, almost one thousand sales have not been processed. About 23 million of the products are wrong, many people are very strange, there are also great companies, and 100 thousand orders are received, including enterprises in Xiamen, such as the shoe store, ten thousand of the day's orders can basically be released on the same day.

Electronic commerce is different from stores. Orders occur when sales are completed, but e-commerce is not. When your orders happen, sales are just starting to start, or the supply system is just starting to start.

If everyone here is an enterprise, 60% of the accounts receivable are bad debts. What is your attitude?

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Let me take a look at the problems that appear in all the brands of Singles Day (PPT). You can see a lot of important announcements. In the face of huge sales, its system has been hurt 10 times more than the normal sales volume. The system has been traumatized and led to the collapse of enterprises.

This is the first question, which is how long the heavy marketing will continue to operate.

If you want to build tall buildings, the first thing in high-rise buildings is to dig underground first. The deeper you dig, the greater the capacity of your electronic commerce. Of course, different companies play differently. ShopEx has a company that has been in service for eight months. It depends on whether the demand can be carried.

The second question is how to turn the access volume into an order and how to turn the order into a valid order.

I started to do website in 2006 from 96 years, website is just a mouse behavior, e-commerce is a wallet behavior, these two are different.

Mouse behavior accounts for at most 20%, so in traditional commercial enterprises, we emphasize "selecting products".

How do you choose products in e-commerce? If you are an entity, the goods you sell in Kunming are the same as those sold in Shanghai. Are the sales channels of the two places the same?

The third problem is group buying spike. Sales are not equal to sales. Sales are based on business interaction with customers.

The fourth question is how much the two purchase is more important than a hammer deal.

We are thinking about how to make differentiated services for the products, the core customers' annual income is more than one thousand yuan.

Then we talked about some cases. When a famous sportswear brand was talking to me, I asked him how to open it, and I said I could share what was the state of the opening and sharing.

On the first day, there was an order, two hundred in second days, and five hundred in third days. He asked how it was done and how to advertise it.

It takes time for customers to trust the brand, the network supply, the fear of the website, and the enterprise.

I asked second questions about how many goods he was going to sell. He said he would prepare two hundred sets.

The Internet has unlimited shelves, but your marketing is limited. Your supply management is limited. Your traffic is precious. Don't waste it in a mess, let customers consume it there.

What is healthy service?

You can buy a product from Taobao. You can look at the one hundred stores to see what is the service that consumers feel.

My most common guest is what I want to do, and what you want is not the core.

Some customers are too ambitious to say how much goods they want to sell today. Second, the vision of the market is too great.

So when you think about all the problems that you can get entangled with the problems you can see, you must turn the core of the problem to the three basic questions: first, how to get enough users, the second is how to make these users produce orders, and third is how to turn these orders into real sales.

So in view of this mechanism, we have two concepts in the past years, the first is sales, and the second is to integrate all information.

The four word is "the whole network".

Please take a look at ShopEx's understanding of the formation of the whole network. Like banks, there are many branches to integrate the information system and regulate the whole network.

This is also when we communicate with enterprises, a normal enterprise in the start-up process of technology implementation.

We just talked about the formation of the whole network, that is, a digital flow, the flow of digital orders, changes in orders, orders, inventories, commodities, members, the flow of your merchandise data to Taobao to build your flagship store, the flow of commodity data to Baidu, build your search engine optimization, take the order data back and optimize and confirm, identify different mechanisms in different pipelines, in order to correspond to inventory sales, then pipe nodes instead of one to one way.

Members are very important. The newly entered enterprises may not pay much attention to this problem. First of all, the first concern is that all the nodes do well, and then the order comes back. The flow of data makes you truly able to electronically create your business and create a great future.