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The Life Of Zhu Yulong, The "King Of Women'S Shoes" In Wenzhou

2010/11/27 9:35:00 416

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Zhu Yulong, who was first to see, was busy with the upcoming product fair.

When he saw us, he apologized repeatedly, "I'm sorry, I've been snubbing!" he poured tea for us and talked for a while.

People familiar with him tell us that he is not used to giving things away to others.

Open up

enterprise

The title page is Zhu Yulong's photo, and a string of titles record his unusual experience:

He is the ten largest city in Wenzhou.

Occupation

Manager; he is a member of the Ninth CPPCC in Wuyuan; he is the ten outstanding member of the second session of Wenzhou.

Entrepreneurship

Young man; he donated 217000 yuan to Sichuan earthquake company, and was a new student of charity in 2009.

It is hard to imagine that a young entrepreneur is already wearing so many auras.

However, he is modest as a new man, pragmatic as an old farmer, and does everything in his own right.

This is Zhu Yulong, who is only 35 years old, and is the chairman of Wenzhou cool sister Shoes Co., Ltd., whose hometown is called "shoe king".

Zhu Yulong, man is his name.

Zhu Yulong has been in the Navy.

In the sea, he is like a sea dragon, like a duck to water, who has won three grades, outstanding soldiers, outstanding communists and other honors.

The soldier's career also forged his strong will and confidence.

How did the "shoe king" come into being?

In 1997, Zhu Yulong retired from the army and immediately went to the shoe factory in Wenzhou.

The brothers were united, and their profits were broken. With constant diligent research, Zhu Yulong quickly became a shoemaking master from an outsider, and the whole factory was thriving under the unified management of the two brothers.

At the same time, Zhu Yulong's knowledge is also deepening step by step.

With keen touch, he realized the importance of marketing.

"The road of marketing is not easy, but going through it is a shortcut to start a business."

Zhu Yulong recalls.

However, Zhu Yulong, who is eager to start the brand, has too many funds due to too many counters, so the factory has no funds to produce products. In a short time, it loses about 200000 and loses everything.

After adjusting the mood, Zhu Yulong decided to start work again in 2001.

This time, he still chose the sales industry.

The life at the grass roots is hard. Because the monthly salary is only 1500 yuan, he has to tighten his belt, live the cheapest car, rent the cheapest house, and eat enough to eat.

During these days, he traveled among the big cities, researching and studying every shoe store, understanding the market and negotiating business.

It is proved that Zhu Yulong has the talent of marketing. In just 2 years, the annual salary has surged to 300 thousand.

However, Zhu Yulong is not willing to become a "working emperor". His ambition for entrepreneurship is immortal.

In 2005, Zhu Yulong made a comeback and spent a lot of money on leather shoes sales office. He invited more than 1 thousand leather shoes dealers all over the country to promote his products. But because of the problem of product positioning, he lost 5. 6 million in less than a year.

Successive failures forced Zhu Yulong to calm down his mind to sum up his experience and decisively adjust his strategy. From the original leather shoes as the main product, he turned to P U leather shoes as the main products.

At this time, he had no money to replace his Santana in order to make money.

This led to his third venture.

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Cool girl PU shoes

Finally, Zhu Yulong succeeded.

He raised funds and founded today's Wenzhou City, the United States and the footwear industry Co., Ltd., is responsible for production, but also responsible for sales, the cool sister Shoes Co., Ltd. has become one of the ten major brands of PU shoes in Wenzhou today.

In just three years, "cool sister" has four leading international production lines and strong R & D strength, more than 1000 employees, products sold to Guangdong, Shanghai, Japan, Singapore and other places.

In January 2010, Zhu Yulong, the about 1300000 person representing Wenzhou's pioneering work, was commended in the Great Hall of the people, and was named "the outstanding private entrepreneur of China".

The achievements of a generation of young entrepreneurs make it hard to say "cool".

Learning is boundless. "Shoe king" should be a learning boss.

In everyone's eyes, Zhu Yulong is a "special" boss.

He is neither keen on all kinds of meals, nor is he obsessed with the world of neon lights.

He said, "running an enterprise is like sailing against the current."

He saw his attitude and determination.

On the thirst for knowledge, Zhu Yulong also showed a sense of urgency of "no progress or retreat".

In his office bookcase, there are many books such as "successful management", "how to be a boss", "psychology" and so on. In high level lectures, Zhu Yulong is never missing.

A wide range of contacts, constantly absorbing the nutrition of knowledge, has added to him a steady stream of vitality.

He always hoped that his intentions not only enhance his ability, but also give an example to all the employees of "cool sister". Knowledge is power and knowledge is wealth.

After years of study, he has become an expert boss. He often lectures at the invitation of government and enterprises.

In the interview, Zhu Yulong mentioned more than once that crisis is danger and opportunity. "Do not give up your efforts today because of tomorrow's failure, otherwise you will not even have the chance to fail."

Perhaps this is the creed that keeps him optimistic in many setbacks and gradually realizes his brand dream.

At the entrance of Zhu Yulong's office, there was an entity sized rudder sculpt, which attracted my attention and after that it represented Zhu Yulong's image in my mind for a long time.

"And the helmsman of the boat God can help the masses to support the heavens!" Zhu Yulong is the outstanding helmsman in the journey of the "private brand" of the "cool sister".