The Way Of Steamed Bread In Enterprise Management
In our process of consulting enterprises, a deep understanding is that Corporate culture construction For many enterprises, they are "important to say, important to do, and busy to do". The problems of many enterprises are, on the surface, rapid changes in the market, unfavourable implementation of strategies, unsuccessful diversification, imperfect systems, and disunity among employees. In fact, the problem is corporate culture. It is because enterprises do not have a good culture and fail to motivate people, restrain people and develop people. This article intends to reveal from another angle. Business management The relationship between visible and intangible, system and culture, hard and soft, and how to maintain harmony and balance among top managers.
As long as I am Chinese, I know more about steamed bread.
Steamed buns How did it work out?
"Of course it's made from noodles!" many people would say so. In fact, we ignore the role of water in making steamed bread.
There is a saying that "more water, more flour, more water" is the basic method of making steamed bread. Let's think seriously. Actually, there are many similarities between making steamed bread and doing business. We call it "the road of steamed bread".
Noodles are the basic materials for making steamed bread. What you see is noodles. The taste of steamed bread depends to a large extent on the quality of noodles.
What is the face? The face is the strategy, organization, system, process and personnel of an enterprise. With these, enterprises can operate, control these elements, and enterprises can largely control the result of operation. Therefore, many business managers pay more attention to selecting the "surface" carefully. The strategy should be reasonable, the organization should be efficient, the system should be perfected, the process should be smooth, and the staff must be capable.
Can you make steamed bread only with noodles? No, we need to add water.
What is water? Water is clear, transparent, invisible and tasteless. When you eat steamed bread, you will not think of water. You will not think the water is delicious, but how can you coagulate the noodles without water?
Water is the value, communication, cooperation, learning ability and competitiveness of an enterprise. Without these, more noodles will not make the steamed bread. They are invisible, but they are permeated in every corner of the enterprise. They are tasteless, but the excellent culture makes you feel like a breeze and a clear mind and body. They have no dispute, but they are the golden key to the lasting success of the enterprise.
Only when managers are calm down can they really taste the true meaning of "the road of steamed bread".
"More water, more flour, more water." This is a portrayal of people who are not skilled enough in making steamed bread. Is this the same for enterprises? Start-ups, relying on authority, relying on interests and opportunities, but management confusion, no strategy, this is less, so strengthen control and increase the surface.
Enterprises strengthened management, strengthened control, made various systems, processes, and made strategies. Enterprises became bigger and standardized, but found that enterprises were losing vitality, efficiency began to decline, human feelings began to be indifferent, bureaucracy was rising, and this was because water was scarce, so water was added.
But if the water is too large, the enterprises are too "empty". Everyone is concerned about values and concerns about interpersonal relationships, and finds that enterprises are not sensitive to changes in the external environment. Enterprises are starting to pursue enjoyment, internal friction, shrinking market, declining profits and fewer faces.
Why do businesses fall into such a vicious circle?
What does a company look like if it cares too much about its "face"?
Face is the strategy, organization, system, process and personnel of an enterprise. It is a relatively rigid thing in the enterprise. Excellent enterprises are also excellent in these aspects. The strategy defines the direction of the development of the organization. Organization is an effective way to implement the strategy. The system is the guarantee of strategy, the process can effectively implement the strategy, and the staff is the executor of the strategy.
But if we pay too much attention to the "surface", what will the company do?
There are strategies, but the implementation is not good enough.
Organized, but fragmented, selfish departmentalism.
There is a system, but the loopholes are not implemented.
There is a process, but the responsibility is evasive and inefficient.
There are people, but people are in a lax mood.
Enterprises seem to have a lot of resources and talent, but the whole organization is like a twilight old man, hobbling.
There are too many noodles and little water to make the steamed bread.
What is the company that cares too much about "water"?
Water is the value, communication, cooperation, learning ability and competitiveness of an enterprise.
The water itself is the same, in the skilled chef, it can turn into a delicious steamed bread, but for the poor chef, it will fall into the embarrassment of "more water, more noodles and more water." The values, learning ability and competitiveness of enterprises are not essentially different, but the effects are very different from different managers. These managers are entrepreneurs who deeply understand the way of "steamed bread".
Many enterprises, including GE, HP's corporate culture, have integrity and people-oriented concept. There is no difference between themselves, but different entrepreneurs can use different magic power. {page_break}
But what is the result if too much attention is paid to "water"?
Enterprises will fall into a "retreat" situation. After all, an enterprise is an organization that relies on profits to survive. The enterprise is a member of the society. It should have a strong sense of social responsibility and a sense of mission, but it must be transformed into a practical action to create wealth for society and add value to society, so that enterprises can survive and develop.
Therefore, enterprises must also be "pragmatic".
In the past, many state owned enterprises in China were too "empty". They had a lot of peace and loss in the company, but they still had a huge loss. But they still had technology, but they had to wait for their time and wait for death. There was a market, but they were satisfied with the status quo and missed the opportunity. All these put them in a difficult position.
The highest level should be "the water surface is one, and the bamboo is in the chest".
A wise manager will be able to add much water to his or her own face, and will not fall into the cycle of "having more water and more water."
The operation of enterprises should be harmonious, rigid and soft, system and culture should complement each other and complement each other.
This is just like the reason that we build highways. The first thing is to smooth the foundations, to press them down, and then to put these hard things into the gravel to reinforce them. But only these things can go ahead at high speed. It is not enough yet. We also need to pour the asphalt. The asphalt is "soft", but it can fill the gap and turn it into a flat plain. But more importantly, these bitumen is "soft" and "hard" first. They solidify and become the road that the automobile can use at full speed.
The same is true of enterprise operation. The strategy, organization, system and process are all "determining the route, leveling the foundation and putting it into gravel", but because they are "rigid", there is a gap between them. Therefore, we should inject "soft" "asphalt" such as "culture, learning ability and competitiveness". When these "bitumen" changes from "soft" to "hard", then "gravel" and "asphalt" will become an integral whole. Cultural strength, learning ability and competitiveness will become a weapon for enterprises to win, and invincible and invincible. This is the ideal state for enterprises to run, and also the essence of "the way of steamed bread".
Noodles and water in steamed bread are all in one, with water in the face and face in the water. The tangible and intangible, pragmatic and hard and soft nature of business management is the same. The only way to achieve maximum effectiveness is to integrate the enterprise and the individual, so as to achieve the state of "enterprise is me, I am an enterprise".
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