9 CEO Zhu Jun: Big Companies Can'T Do Mobile Internet.

Since the announcement of strategic investment in the US mobile gaming platform Open Feint in July this year,

Until recently, with the increasing activity of telecom operators in app stores, Zhu Jun also began to express his views on mobile Internet in a high-profile manner.

First on micro-blog and Li Kaifu challenge, and then appeared in Unicom wok mall conference to show close cooperation.

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9 cities have already begun to introduce OpenFeint to China, and at the same time increase cooperation with various operators' application mall.

In Zhu Jun's vision, the wireless Internet era will not be an Internet brand such as the 9 cities, but rather a smaller and newer name.

Operators are backward and forward.

"Recently we obviously feel that the attitude of operators has changed."

Zhu Jun thinks, in an image way, their sitting posture has changed from backward to forward.

Reporters learned that after the 3G started, the growth of the traditional voice messaging business slowed down, and the data services brought by the mobile Internet became the strategic focus of the three operators.

However, at present, companies such as apple and Google are not concerned with operators. The changes in the rules of the game have made the operators who have been on the high side unable to stay.

Since the launch of the first app store Mobile Market a year ago, the three operators' online app store is now on the stage.

However, due to the actual effect has not reached the expected, so we began a new round of mobile Internet competition.

Zhu Jun believes that "mall mode will have opportunities, but now every mall is almost the same.

Operators also need a process to do well.

In fact, in order to expand their application stores, the three operators are now vigorously promoting developers.

First, China Mobile launched the MM million youth business plan at the communications exhibition, aiming to build a set of environment and mechanism based on the mobile Internet to develop its own business based on the China Mobile developer community and the Mobile Market platform.

Subsequently, when China Unicom launched the wal store in November 10th, it also launched the activity of creating wealth by the developer named "gold rush", and the user reward activity called "Waugh play cool", with a total bonus of 1 million yuan.

In addition, the China Telecom held a forum for the exchange of wings space partners in Shanghai in November 16th.

Wujiang, the general manager of the China Telecom application store operation center, said that in the second half of this year wing space launched a support plan for the 1 million fund of small and medium development enterprises.

For developers concerned about the charges, the current process of preparation has been completed, will be officially charged in January 1st next year.

Zhu Jun said that the wireless Internet has entered the Warring States era. Although the market has not really risen yet, everyone is ambitious and hopes to seize the opportunity.

Opportunities for small companies

Li Kaifu, director of Innovation workshop, said: the potential for mobile Internet is 14 times that of the PC Internet.

Zhu Jun laughed and said, "I think 40 times more."

However, he did not, for example, use the difference of time between the two people as exemplification by Li Kaifu, but simply intuition.

"The development of wireless Internet can refer to fixed network, but there will be many differences, the most different is speed.

The pace and pace of development are different.

Zhu Jun believes that the development speed of wireless Internet will be much faster than that of fixed network.

In the eyes of many small and medium-sized developers, when we talk about wireless Internet, we will still think of many obstacles, such as terminal, too many systems, different network environment, and too many platforms.

But Zhu Jun said, "these are not what we care about. What we care about is content."

Zhu Jun believes that developers should take advantage of the trend. No company is big enough to integrate these platforms.

In addition, according to the experience of fixed network development, tariff reduction is a prerequisite for the development of the industry.

But in Zhu Jun's view, the main problem of mobile Internet is not in tariff, but to form a mechanism that allows all content providers to make money in it.

"The Internet will eventually become an organism, and people who make uploads should receive money directly.

In fact, fixed networks did not do this.

Zhu Jun said, the fixed Internet is a company, the more companies do the bigger the content, the more money, "mobile Internet provides such opportunities, the smaller the main body, they will be more flexible and flexible to develop some things."

To ensure that such a mechanism works, it needs platform.

"This is the app store that many people are doing."

Zhu Jun said that the key to the success of the application store is to form a content development mechanism without too many boxes. "If you do the content well, people will pay you."

It will not kill good ideas for financial reasons or other reasons, so that the market will have enough fresh material.

According to this logic, Zhu Jun believes that the future active in the mall, active in the mobile Internet will become smaller and smaller, from big companies to small teams, and even personal developers.

"I don't think 9 cities are the best candidates for mobile Internet. This brand is too old."

The implication is that Zhu Jun will push the brand like OpenFeint to weaken the concept of 9 cities.

Of course, this is only the ideal situation. At present, the scale of the entire wireless interconnection is still too small.

"Smart phones are not yet popular, and there will be major changes next year."

Zhu Jun said.

Statistics from Analysys International show that in the third quarter of 2010, the total sales volume of China's smart phone market reached 17 million 741 thousand (excluding black mobile phones and parallel goods phones), with a growth rate of 31.6%.

Due to the large-scale listing of Android, Windows Phone 7 and Symbian3 series phones in the fourth quarter, the scale of China's smart phone market will continue to grow rapidly, and competition will become increasingly fierce.

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"Chinese style innovation"

In the traditional Internet era, the "Copy to China" mode has created a large number of Chinese Internet giants.

And in the era of mobile Internet that changes faster and pays more attention to innovation, will this batch copy phenomenon continue?

In this regard, Zhu Jun believes that duplication will still exist. Everyone seems to enjoy it. For example, OpenFeint now has an imitator in China. "It is not wrong to start copying a bit, but the problem is how to expand and expand after replica".

Zhu Jun prefers to describe this phenomenon as "the two innovation and integrated innovation" rather than "duplication".

"The United States is doing original innovation. China is the two innovation and integration innovation."

Zhu Jun said.

In fact, the first step for the nine cities in China is the so-called two innovations.

According to reporters, OpenFeint has entered the countdown stage in the Chinese market, and nine cities are working on Sinicization of OpenFeint, which is expected to be introduced into China in the year.

Zhu Jun said, the mobile Internet can earn a lot of fields, such as LBS based on maps, but he is most optimistic about the game, "why China Mobile Internet can not earn any money? Because it did not find a way.

In the past, games didn't make money because MMORPG made money.

According to Shen Guoding, vice president of the nine cities and general manager of wireless Internet business department, OpenFeint has found such a pattern.

He believes that games, socialization and free is the trend of the future. In the current wireless Internet, single player games and online games have their drawbacks, such as piracy and limited network environment.

The OpenFeint mode provides a concept of "light online games".

"Based on single machine, there are networking functions.

Through the network module expansion of game content and services, but do not need to coerce or rely too much on the network. "

Shen Guoding said, this allows developers to quickly get users, and also enable users to form a good friend network.

At present, OpenFeint has been able to get through the two major operating systems of iOS and Andriod overseas, with over 3400 games and over 45 million registered users.