Shoe Net "Free Shipping" Hot Shoe B2C Market

"Shopping for 99 yuan free shipping", "year-end big promotion first season". Shoe net Recently launched a series of strong Promotion Means, so that the recent increase in the flow of shoes net sales, sales have also climbed steadily, this instant stir up the footwear B2C market.

　　 Netizens: discount and free shipping.

" Erke "5 fold", "4.5 runs of the 31st degree running shoes", "Voight's new full court 60 percent off package postage", "dragon pie explosion 36% off", "90 after Li Ningrui changes to the new 34% off experience"... The policy of making discount and free postage for the shoe net has sent more netizens to the crowd. A B2C media wrote, "no matter how the shopping network tries water and competition, consumers are the biggest winners, taking the opportunity to buy more benefits." "Beat shoes family" Xiaoding calculated an account, a pair of Voight basketball shoes price is 279 yuan, finished sixty percent off is 109 yuan, because the free freight saves the express expense 15 yuan, actually actually hit 63% off!

　　 Online shopping is the most important free shipping

Online shopping is the most valued free shipping. AI's related data indicate that the free shipping strategy can drive the enthusiasm of users to buy products. At present, it is the most effective promotional measures that attract the attention of netizens. Whether Taobao, Dangdang or excellence, all have taken the lead in this way as an effective measure to boost sales. Today, the price increases and freight rates are also soaring. Commentators commented that such a B2C free shipping initiative was self defeating. And the relevant person in charge of the shoe net also admitted that free shipping is not a permanent solution. It just wants to attract consumers' shopping experience and generate a return rate. This is just because "wine is also afraid of deep alley......"

　　 "Repeat customers" is the king's way.

Netizens Miss Zhang told reporters that the same number of footwear websites, of course, will choose a free shipping company when they compare themselves. After choosing the shoe net, they found that they really had the "fun to take" as friends said. The reporter immediately understood the meaning of the shoe net "the wine is afraid of the alley". The shoe net takes customers' shopping experience as the top priority, and increases the stickiness of the website by quality and service. The "free shipping" is just trying to "seduce" customers to come in and smell wine and then generate consumer enthusiasm. In the face of the industry's doubts about this promotional activity, Mr. Yang, the marketing manager of the shoe net, said, "B2C is fighting the stamina, not the peak of a rush. It is undeniable that price war or freight free can attract consumers in the short term. However, the low price expectation of users is endless after all. What we can do is to make consumers look back as much as possible.

In the long run, if we take a long time to avoid the transportation of shoes, of course, we will bear heavy cost pressure. The shoe net says that the user scale and user experience are very important for our current development. We are striving to pursue the balance between them so as to obtain the fundamental guarantee for long-term development. We strive to "win by quality" and "serve the brand". It is understood that the shoe net has more than 50 thousand products and nearly 200 brands, and in the "2010 most valuable industry e-commerce website" selection activities, won the "2010 China footwear best e-commerce website" title, has become one of the most popular and trusted e-commerce websites in China's e-commerce field.