Shop Location Is More Than Just Passenger Flow.

The fashion Miss Wu is a "returnees". She graduated from Canada a few years ago. She owned an accountant in a local textile company. However, Miss Wu quit her job because she didn't have much interest in her job. With her interest in European style home furnishings, she returned to her hometown of Guangzhou and opened a special home accessories store.

Start a business: location not only depends on the passenger flow, select the customer group, provide intimate service.

The fashion Miss Wu is a "returnees". She graduated from Canada a few years ago. She owned an accountant in a local textile company. However, Miss Wu quit her job because she didn't have much interest in her job. With her interest in European style home furnishings, she returned to her hometown of Guangzhou and opened a special home accessories store.

As the business is booming, Miss Wu's 15 square meter shop can no longer meet the requirements. She is planning to expand the shop floor and is ready to use the Internet platform to extend the tentacles of the store to a further distance.

Characteristic home decoration market

When studying in Canada, Miss Wu has always been very fond of European style home accessories. She often collects something new and unique, and the more things she gets, the more things she gets, so friends suggest that "you have so many things and are very interesting, so many of them can't be found in the general market, so it's better to open a small shop!" this suggestion has moved Miss Wu to her heart. Anyway, it is her hobby, and the quantity of her collection is enough to open the shop, so she began to inspect the market, locate and open shop.

In Europe, home furnishings are tender and unique. In Guangzhou, though there are many stores that sell furniture, there are not many shops selling distinctive home accessories. Miss Wu feels that this is an empty spot in the Guangzhou market. Miss Wu believes that home decorations are different from other daily necessities. It pays attention to emotional appeal rather than practicality. This requires a certain cultural background, such as Beijing and Shanghai. Most of the people in Guangzhou still focus on the practicality of the products. However, Guangzhou has a large population and strong acceptance ability. With the continuous improvement of education and living standards, Guangzhou's special home accessories market is still very promising.

After nearly a year's inspection, Miss Wu took a fancy to the gold rush road which is relatively mature and convenient to leave home. "In fact, Tianhe City and the construction of six roads are also good sections, with large flow of people, many white-collar workers, and concentrated shops, which are easy to attract customers."

Location is not just about passenger flow.

Home decoration is a kind of home culture, so people who have their own ideas and have certain cultural taste will be the buyers of small shops. "Many people will ask our products to be sold at a discount because they are more pragmatic. These people are not our target customers. So I want to find places where there are more cultural white-collar workers and "returnees".

Miss Wu originally had a small shop in Zhonghua square, but it closed the shop for various reasons. "You can't just watch the traffic volume, it depends on who is in the passenger flow. Our products should be watched slowly and appreciated slowly. Usually, if a few girls come together, they won't buy anything because they can't calm down and enjoy it. " It seems that choosing a location not only depends on the passenger flow, but also on the economic level and cultural level of the guests.

Miss Wu believes that in the large furniture market, there is room for development in making a feature home store. "But these places are expensive, usually without a small storefront and can be rented. Two, if there is no market, it is difficult to achieve a balance between supply and demand."

Yes characteristic And service.

There are many small shops in the gold rush road. In order to attract more attention in many small shops, Miss Wu pays great attention to the characteristics of the jewelry itself. "Every jewelry here is washed by myself." Some guests want to customize some items, I will go to the manufacturer to take photos of the relevant items, so that customers can choose.

Marketing is also important. "I did not discount at all, but later I found that people always used to ask for a few discount. Now I have begun to choose some promotional activities, such as sending some small gifts. But sometimes I get a lot of discount when I meet like-minded people.

The classical European style ornaments are different from the ordinary household products. Many customers do not know its value or even know how to use it, so it is very important to explain it to customers. In addition to explaining the cultural connotations to customers patiently, Miss Wu will also conduct field simulations. "I will ask them about their furnishings and make some suggestions according to their wishes."

some customer Worried that the items are not good enough to buy back, Miss Wu will deliver them to them personally to help them. If they still feel unsuitable, they will not force customers to take the goods back. Because of this patient and considerate service, Miss Wu's shop has more and more familiar customers.

Developing new network platform

In addition, Miss Wu thought of using the Internet, "I applied for a shop on Taobao (shop), but because of busy work, I have no energy to do so, and I haven't put the product up." However, the information about small shops on the Internet can be found. "A few days ago, there were businessmen in Sichuan calling to talk to me about opening a branch store. I think they are also aware of the information from the Internet."

"Through online ordering, you can push the store to a further market." Miss Wu is looking forward to online sales.

Home store investment and revenue

Miss Wu reminded me to open the house. Small shop We can't rush to quick success and instant benefit, because the recovery of funds is a bit slow. If we want to see the future, we can go further.