How To Control The "Abnormal Return" Of Stores

stay enterprise operation Any accident can happen in the process. Therefore, as Supplier If you want to change your mind, you must learn to prepare for the rainy day, and you need to make relevant plans and preventive measures ahead of schedule. Specifically, suppliers can start from the following aspects: Abnormal return The probability of occurrence is controlled in a lower category.

　 Advance planning 

The bad stock of many stores is often related to some short-term interests of suppliers. For example, in order to increase sales in a short time, or to fulfill the tasks assigned by the enterprise on time, some salesmen often design some schemes to attract large stores. However, when the store buys goods, once the terminal promotion efforts can not keep up, it will easily lead to a serious backlog of goods and eventually lead to returns.

In fact, the sales status of the product can be seen from the previous sales data. It is suggested that the supplier make a sales list to record the purchase, sale and return of the goods. After continuous recording and sorting, some rules can be summed up. In this way, you will know your sales situation in general. For example, if the goods sold for 100 thousand yuan a month, if there is no large-scale promotion activities, there will be problems in the order of 200 thousand yuan, and it is impossible for the normal sales of goods to increase to 100%. Only if the sales volume is accurately predicted according to the historical list, the order can be controlled in a reasonable range, so that the invalid or abnormal orders can be reduced, and the bad return behavior of the stores can be avoided.

Process follow up 

Placing orders on stores does not mean that goods have been sold, but it provides a sales channel. To really turn goods into cash, suppliers have to find ways to help hypermarkets to promote sales. Suppliers must not think that goods have been sold out, but they have nothing to do with themselves. The supplier must try every means to help the hypermarket sell the goods, especially the purchase policies formulated by the enterprises for the stores, so we must introduce some measures to promote the terminal sales so as to achieve the goal of increasing sales volume as far as possible.

Do not think that some initiatives and sales behavior of the store is very professional. In the final analysis, the manufacturer knows the product best, and knows when and when the goods will be sold best. As long as the business plan is effective, the store will eventually recognize it, so long as it can help the store deal with the abnormal stock, the return behavior will be avoided naturally.

retrospective ex-post evaluation 

Even if the store is solved, it will not be all right for the supplier. Next, suppliers should also make a scientific assessment of purchase status and promotion methods.

First, it depends on how much profit the enterprise has gained; two, it depends on the extent of the activities to promote sales, and timely inform the stores of the purchase, sale and return. It is necessary to make sure that they are clear as well as the stores. There are two advantages in doing so: on the one hand, it can help store management; on the other hand, it lays the foundation for the next cooperation.

Earlier, if suppliers find abnormal orders, it is best not to supply the goods, but suppliers may therefore be fined by stores.
On this issue, suppliers need to be convinced, through practical data analysis and factual basis, so that stores eventually understand the benefits of doing so, so that they take the initiative to cooperate with suppliers, so that the effect has been achieved.

In addition to the above points, suppliers can also make some arrangements in the contract for the behavior of the store, such as the proportion of returns, categories and return conditions of the special goods, etc., as far as possible, involve more content; and then negotiate with the other side not to return the reward policy, some stores can accept the 1% of the purchase amount as a non return condition.

In short, in the face of the issue of return, do not complain about the store, from their own point of view, sometimes more useful than complaints.