Why Do Deficit Companies Have Ten Advantages?

Profit is the only way to manage one leg walking. It is the greatest ignorance of managers that only passive loss and loss of initiative can be learned. Learning to lose money like an atomic nucleus can not only make the enterprise produce core competitiveness, but also enable managers to win the enemy's victory and turn their enemies into friends.

After a loss or a relative loss, can it be said that all kinds of business management mechanisms in the enterprise are completely necrotic? Can it be said that the enterprise has no hope of making up deficits and increasing profits? No, the answer is negative.

As we all know,

01, the advantages of failure

In real life, people often see this situation, that is, some of the original "good" business, suddenly a huge loss, and "a loss but not to accept" is like a mountain drain.

It is not too bad to describe illness as a mountain.

There are obviously many examples.

However, one can not deny that there is another situation, that is, once a loss making enterprise can extricate itself from the labor pains, the enterprise is like God helping the general and full of vitality.

The most obvious example is that Shi Yuzhu, the former giant company, has made the "Shanghai Jian Jian" bigger than the giant company. Not only has CCTV been regarded as the "economic news figure of the year", but it has already entered the ranks of China's "100 rich" people.

Therefore, I can not help asking, where is the root cause of Shi Yuzhu's change? There is no doubt that he has once experienced "the baptism of loss".

Just imagine, if Shi Yuzhu had not experienced the storm of "Zhuhai building" and collapsed in the storm, would he Shi Yuzhu be so strong?

What does this mean? It shows that people who have experienced loss or failure have the advantage of "failure to experience" compared with those who have not experienced loss or failure.

And some of our so-called "winners" do not have this "advantage of failure", so they often face the embarrassing situation that they suddenly fall into a "deficit" sister.

Especially those who have never earned so much money, have never been so confident as "today," and this dangerous existence has become increasingly prominent.

Laozi once said, "that is," there is no family in the world, and the foreign countries are invincible.

It means that if there are no internal opinions, there are no enemies or scourge outside, such a country is often destroyed.

The reflection of this meaning in management and management is that they have more negative experience with them because they have struggled with losses and sustained losses, and have learned more about failures than others.

In other words, if all the failed roads are passed by them, only the rest will be profitable.

02, risk aversion advantage

As we all know, the larger the volume of organisms, the greater the risk of natural selection.

For instance, dinosaurs, mammoths, creatures that have been rampant on the earth for the time being, can not be found, nor can they find fossils.

However, a small cockroach not only can not be destroyed, but also spread all over the world, which is called "living fossil" by biologists.

In the biological world, why is there such a phenomenon of "big loss, small existence"? If it is not mistaken, it is related to the ability of biological evasion of risk.

This phenomenon also exists in the human economic society.

We know that in the history of mankind, some big empires are almost gone, though some countries such as Russia and China are now built on the ruins of some imperialism.

Big things are not necessarily things that are full of vitality and competitiveness.

Excuse me, why did the former Soviet Union break up? In my view, besides political and economic reasons, it is also related to the huge size of the territory.

Nowadays, many enterprises are fighting for "100 strong". I don't think it's a good thing.

How does the so-called "big" come into being? Of course, it is the result of "profit", and "profit" is often the product of "acquisition".

Is it not a good thing to get? Yes, because once things, animals and humans acquire the ability to acquire, they often make mistakes.

For instance, the heavenly bodies with a sharp increase in quality are not far away from the big bang. For example, enterprises that are very profitable often suddenly die suddenly.

In fact, it is also the same as obese people who are prone to hypertension, coronary heart disease and sudden "myocardial infarction".

Some say that because of the loss of enterprises, their ability to resist risks is reduced.

In fact, this is a completely wrong understanding.

I believe that the most riskless is not the loss making enterprises, but the profit making enterprises, especially those that are "no longer profitable".

The author acknowledges that the loss of a loss making enterprise is related to its poor management, but it can still survive if it suffers a loss. It shows that it has some characteristics or has the ability to resist risks, otherwise it will be eliminated by the market.

03, the advantages of heavy load.

The author has taken over a company whose assets and liabilities ratio has reached 600%, and the company has not paid wages to workers for more than 6 months.

On the first day of my office, I went deep into the workshop. When I asked a worker what force they could support to work when they were not paid, his answer really touched me.

However, if the wage arrears can make enterprises turn around, it will be worth six months' failure to get paid. "

In a profitable enterprise, even a deputy factory manager and deputy manager is not so high. So, the writer can not help asking, what kind of force can make a worker in a loss making enterprise that has not been able to send wages for 6 months have such a high level of thinking? Is it simply because there are a group of "idiots" in this enterprise? The answer is obviously negative.

First, the working class of China is originally a group of special hardships. Second, they are eating the Communist Party's milk, they have deep class feelings for the Communist Party's enterprises; third, they are convinced that the Communist Party will not let them work in white, and will not let them starve to death; fourth, they know that "do not experience wind and rain, can not see the rainbow" simple principle; fifth, they know that follow the party's "no mistake".

Of course, I am not saying that they should not get paid, but that they can share hardships and hardships with enterprises and countries.

In other words, because the vast number of cadres and workers of the loss making enterprises have exhausted the hardships brought to them by the loss of enterprises, they are looking forward to getting rid of the fetters of losses at an early date and making the owners of the enterprises in an upright manner become an ideal.

Therefore, under this ideal control, the employees in the loss making enterprises have the ability to bear heavy burden.

Unfortunately, some managers do not cherish this spirit of laborers.

As the saying goes, "cold door brings out your precious son".

Because of the heavy debt burden, the loss making enterprises are accustomed to the "poor" life, so they make a pair of steel and iron bones. Therefore, they have a natural ability to resist risks and overcome all kinds of difficulties.

This is, of course, a very easy thing to understand.

On the contrary, some rich families are often victims of wealth because they live in "honeypot" and do not eat their lives.

There is another Chinese saying that "rich is no more than three generations".

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04, the advantages of changing the poor.

There is a common saying in China that poverty calls for change.

In fact, it would be more appropriate to use this sentence in deficit making enterprises.

Because deficit companies have suffered from the loss, they are looking forward to turning over. Therefore, their desire is stronger than any profitable enterprise.

On the contrary, due to the better economic benefits of profitable enterprises, the lack of sales of products and the higher welfare benefits of employees, they lack innovative spirit and sense of hardship.

There are many examples in this respect, and also the reasons why some profitable enterprises are difficult to enter and face ugly.

We know why some countries with relatively poor resources (such as Japan) and regions (such as the South) are more developed and advanced than those rich in resources (such as the Gulf area) and regions (such as the West).

It is fair to say that countries and regions with relatively abundant resources should be developed economically, while some countries and regions with relatively scarce resources should be underdeveloped and backward.

Why is this really? The reason is very simple, that is, richness tends to make people unhappy.

This phenomenon is often shown in a richer country and a richer city.

For example, in some economically developed countries and cities, people's attitude towards labor is not as good as those of less developed countries and cities.

For example, the most important reason for the recent riots in France is that it is related to the high welfare benefits of the country. For example, the children in Beijing have little learning attitude compared with some children in Hebei, Anhui and the West. The reason is related to their rich life.

It is not absolute, but it has universal significance.

Is poverty a good thing or a bad thing? I think that for those who are accustomed to rich life, poverty is a bad thing, and for those who are accustomed to poor life, poverty may be a good thing.

This is because the rich people do not have the pressure of life, and the poor people need to eat the hardships that the rich can not eat to get rid of poverty, otherwise there will be no way out.

If a loss making enterprise wants to get out of the predicament, do not use its head and lack of innovation consciousness, it will not be possible to turn a profit into a deficit.

05, paralyzing opponent's advantage

The most vulnerable to hide themselves, and the most vulnerable to the enemy is the weak.

In the face of fierce market competition, loss making enterprises often show a weak posture, often ignored by people, and even forgotten by some people who once were competitors, and made them lose vigilance.

In this way, it will create an entirely new world for the loss making enterprises and create a relatively relaxed competitive environment.

Because in the eyes of profitable enterprises or winners, the loss making enterprise is no longer a threat to them.

Why do small animals and grass disappear easily? Of course, they are often ignored by their enemies.

As we all know, in nature, animals and plants that are the first to die out are those that are easy to arouse the attention of their natural enemies.

The reason why some profitable enterprises and best-selling products are often imitated and copied is that their trees attract the wind.

Especially in the information age, some good products have just emerged and will soon be imitated by others.

In this respect, the advantages of deficit companies are self-evident.

Where can we imitate corporate losses?

However, this creates precious time lag for the rise of deficit enterprises.

Of course, this is not to say that a loss making enterprise will not do anything. Opportunity will find itself, but it will pay the same price. Sometimes, the profit of a loss making enterprise is not worse than that of a profit making enterprise.

At the same time, at least, the same output value, the deficit enterprises pay taxes to the state less than the profit enterprises; at least, the wages of the workers in the loss making enterprises are lower than those of the profit making enterprises; at least, when the products of an unknown enterprise enter the supermarket, the supermarket will ask for less "enter shop fees".

As we all know, sympathy for the weak is a virtue of mankind, unless the strong has some special relationship with the sympathizers.

Otherwise, the weak can often get help from people.

Why? Because you are a weak person.

Why are there "dark horses" in sports competitions? Because "dark horses" are often ignored.

It is precisely because of this that some unknown talents have the opportunity to "get ahead".

If you are always being watched by your opponent and your opponent as a hypothetical enemy, then the weak will not want to die.

This is also the reason why the strong are often weakened.

06, the advantage of seeking talent and thirst.

In the fierce competition of the market, the loss making enterprises have been defeated. Therefore, they know that the "thousand armed forces are easy to get, and one will be hard to find".

There was such a factory director who was jealous of a deputy factory director when he was still in a good economic performance.

Later, due to changes in the market and the ability of their own problems, the company suffered losses.

So he regretted not having pushed the deputy factory director out.

When he was about to leave office, the leader let him talk about gains and losses, and he said something that should not be squeezed out of the deputy director.

After listening to his report, the leader fell back to the deputy director and became the director of the factory.

However, what the chief executive never thought of was that when asked the new director, who would be the party secretary, the new director chose the old factory director.

Why do some large profit holders appear "fission" in management? If they are not mistaken, there is a certain connection between the relative surplus of energy accumulated by them.

The Mengniu company, which is divided from the "Yili company", is a case in point.

This is because energy is a kind of thing that can only be used and can not exist. For example, if the electricity generated from the power plant can not be reasonably utilized, it will become an excess.

However, a loss making enterprise does not have this problem. It is also a unit that needs special energy materials. If there is an intervention of surplus energy substances, it will not only damage it, but also be conducive to its development. Naturally, there will be no relationship between "Mengniu" and "Yi Li".

If we want to ask why, this is because the relationship between Mengniu and Erie has already happened before the predecessor of a loss making enterprise.

In other words, the reason why a loss making enterprise becomes a loss making enterprise is that they once could not respect talents.

Just imagine, for a loss making enterprise, is it also afraid that people with sales ability and management ability will join in? Of course, this does not mean that there is no problem in the talent management mechanism of the loss making enterprises.

Otherwise, enterprises will not lose money if it is not for brain drain.

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07, the advantages of light loading.

Marx has a saying that "the revolution has made the proletariat only lose its chains".

Now, the author changed Marx's words, so this sentence became "loss only by losses made by the loss making enterprises".

I believe that in addition to losing a lot of profits than the profits of enterprises, a number of failures and lessons learned, more advantages of light load.

Readers may imagine that for a loss making company, there is nothing more comfortable than losing the loss.

For a loss making enterprise, what can we afford to give up in addition to losses?

In other words, the most unfortunate period for a loss making enterprise is bankruptcy. It can be said that nothing is worse than the loss of enterprises, sustained losses and bankruptcy.

In a sense, bankruptcy may be better than loss and sustained loss. Do you know why some airlines in the United States want to apply for bankruptcy protection? Do they really reach the level of bankruptcy? Not necessarily because the enterprises can avoid many troubles when they apply for production protection.

Therefore, it is often heard that an enterprise announces bankruptcy protection.

There is a master of management in the United States. His name is Lee Akoka, which makes a famous expert playing bankruptcy protection.

Remember, once, in order to support the government for $200 million, he suddenly announced the bankruptcy protection of a motor company. As a result, the state agreed to lend him money in order to avoid the unemployment of the more than 40 thousand auto industry workers.

In this way, he not only saved many of the loss of the automobile production plant, but also fulfilled his management myth of making up deficits and increasing profits.

Later, when people asked why they declared "bankruptcy", he gave a reason that no one had ever thought of: "that day, it happened to be April Fool's Day".

There is a Chinese saying that "barefoot is not afraid of shoes." I think that's what it means.

In fact, bare feet are not afraid of wearing shoes, but are not afraid of wearing leather shoes, wearing iron shoes or wearing golden shoes.

For loss making enterprises, are those profitable enterprises, famous brand enterprises and star enterprises not wearing iron shoes or wearing golden shoes? Once these enterprises wear iron shoes and shoes with gold shoes, once they are a bit lost, the consequences are unthinkable.

08, the advantages of no turning back

What is the fear of deficit companies? Is it still afraid that losses can not be achieved? Is the company not already losing money?

Therefore, some loss making enterprises often make unexpected actions.

If there is no "tiger in the mountains and the tiger mountain", there will be no hope for the loss making enterprises to "regenerate".

As mentioned above, the only way for the proletariat to lose the revolution is to make the loss companies lose money.

Anyway, they have already lost money. What is worse than loss or bankruptcy? Otherwise, what is left is not profit?

For deficit companies, there is nothing more hopeful than innovation.

Therefore, in order to reduce costs and develop new products, they can not only achieve "unrestricted talents", but also be able to do so.

What does that mean? Because losses often result from unsalable products and poor management, it is easier for a loss making enterprise to abandon its inherent product production and management structure.

However, this is often something that some profitable enterprises can not do, because there is a sale, so they can not bear to give up.

Who is willing to give up the production of a product that still has a certain market? However, the market is not easy. It may be precisely because of this "hesitation" that some profitable enterprises have missed the opportunity to discover the "new world".

However, the loss making enterprises are different, because their products have no market, or the sale is not good, so abandoning the production of the inherent products seems to be the only choice.

Thus, under the control of two different ideas, the loss making enterprises are better at discovering the "new world".

To illustrate the problem, I would like to give you an example.

In the northern part of China, there was once a cotton textile enterprise. When the national "ingot" policy was promulgated, there was a serious loss.

Later, they invited me to go and let me give them some advice.

As a result, I gave them a "bad idea", that is, to pform their original loom into a "fiberglass cloth" for production of buildings.

After listening to what I said, they were catching up with "expanding the scale of capital construction", which soon turned into a deficit.

However, if you want to make a profit enterprise like this, they will not listen to you.

09, the advantages of breaking the boat and sinking the boat

As we all know, breaking the boat is a military strategy, but it also applies to deficit making enterprises.

The author has once made a successful plan for a North loss enterprise (frozen processing plant).

The plan originated from a cold storage of a state-owned enterprise and has no business.

Before planning, I have rented their freezer in this enterprise, so I know more about the business.

Therefore, when I planned for the enterprise, I gave them a plan to beat the boat.

When I put the plan out, they were stupid.

My plan is actually very simple, that is, let the enterprise promise to the society that in a year, as long as the cold storage is hired, the cold storage is free.

As a result, quite a few people opposed my plan and thought that I was adding insult to injury.

Readers may imagine that a company that has already lost money will not let them accept the cold storage fee. What is it? What is it? Actually, they have forgotten a simple and profound truth. That is, why a business will suffer losses, and all the refrigeration fees will be collected, and can it be turned into a deficit?

Just imagine that an enterprise that relies on food processing to survive is able to make up deficits and increase profits by collecting refrigerated fees from its own cold storage. You are not a real enterprise that relies on cold storage fees to survive.

In other words, even if you take all the refrigerated expenses, you can't turn a food company into a loss. This is a very simple truth.

Rather than rely on collecting cold storage fees to realize losses, why can't we regard it as a bait and attract those businessmen? What if we attract businessmen?

Of course, it is a trade market related to food freezing. Besides, I did not say never to accept the cold storage charge.

In addition, I do not accept their refrigeration charges, nor do I say that they do not accept their rental and booth fees, and do not accept their paction fees.

Although commodity paction fees need to be divided into a certain proportion with the industrial and commercial departments, the income of this piece is not necessarily less than that of refrigeration.

More importantly, the original idle workshop, workshop, office building, guest house, thermostat library, parking lot and so on have restored the essence of capital.

10, extremes are extremes.

Everyone is not familiar with the word "extremes". In fact, the movement and development of anything is wavy, spiral or cyclic. It is impossible to maintain a certain form or state forever.

Therefore, the understanding of deficit enterprises should be divided into two or "one divides into many" attitudes.

The author thinks that the reason why enterprises lose money is generally caused by two reasons: first, the internal management and management of enterprises, and the other is the changes in the environment of enterprises.

In other words, as long as we can find a cause and can improve it, then the enterprise will have the hope of turning losses into profits.

If we find two reasons?

There is no doubt that turning a profit into a profit is no longer an illusion.

Some may say, to say so, but it is not a simple thing to do, because for a loss making enterprise, if there is no money for capital, a good product without a good product will always have many problems.

Yes, the author also acknowledges this.

But I think, for a loss making enterprise, what is most lacking is not product and capital, but mainly the sense of loss.

What is a sense of loss? Specifically, it is good at putting the enterprise in a rush of losses.

Some people may say that a loss making enterprise has already been losing money. If you put it in a torrent of loss, will it be even more depleted?

The loss I am talking about here refers to "active loss" or "active loss", which is essentially different from the traditional "passive loss".

The so-called "active deficit", sometimes I call it "a loss with profit purpose", which is in the mathematical sense of "negative and positive" or in the sense of management, "deficit based governance" is the highest level of loss.

The author thinks that the fundamental difference between a profit making enterprise and a loss making enterprise is that it is good at losing money, so as to achieve greater loss through losses. The biggest difference between a loss making enterprise and a profitable enterprise is "excessive profit", which results in a "passive loss" situation in which the enterprise drinks "profitable" wine.

Therefore, in order to avoid the occurrence of "passive losses", wise entrepreneurs will constantly create a new sense of loss in the new sense, so that they can be multiplied and divided with the inherent losses, so as to realize the eternal and lasting responsibility of management and management.