Waking Haha'S New Advertising Behind The "Shocking Secret"

Recently, I watched Shandong satellite TV occasionally. WOW! The nutrition express has been upgraded. Original spread It's like "milk plus juice, 15 nutrients in one step." In the morning, drink a bottle of spirit all morning, and now the main hits are: "too late to have breakfast? Wahaha nutrition express! Have not eaten breakfast yet? Wahaha nutrition express! Have not had breakfast yet! Wahaha nutrition express!" the picture shows young people who are too late to eat too late to have breakfast.

To tell you the truth, I took it for breakfast in the past few years before the revision of nutrition express. The taste is acceptable, but after all, it is a drink, and the ability to overcome hunger is limited. A pancake fruit has to be filled around ten a.m., which is not at all easy. In the long run, Wahaha was in Hangzhou, relying on the "Wahaha, eating is sweet" Wahaha oral liquid, playing the role of the child's "rice attractor", drink the Wahaha oral liquid children willing to eat, parents are happy to pay the bill. Now, the Wahaha nutrition line has acted as a "meal three" to replace the position of the breakfast room.

Looking back and forth several times, this advertisement always feels strange. When I call the 360 Trojan library, I use two engines. Advertisement After the cloud killing, it suddenly discovered that this seemingly plain ad, but the truth is a Trojan horse implanted in the subconscious process of the audience. However, this trojan horse program is not aimed at computers, but only for human brain.

Why is this a Trojan horse program?

First of all, we analyze the hardware platform - the brain. In philosophy, there is a very famous "cylinder midbrain" thesis. The main idea is that our limbs do not exist, but the brain is stored in a cylinder filled with nutrient solution and transmitted through computers to various sensory signals such as vision, hearing, smell and so on. Human beings will never be able to prove whether the world they live in is real. The purpose of citing this example is to illustrate that the human brain is highly similar to a computer, which responds to different signal stimuli and performs corresponding procedures. When a person behaving abnormally, others will assume that his brain is kicked by the donkey (hardware damage) or is stimulated (software disorder).

The computer has a natural characteristic, lazy and supreme, always automatically prioritize the simplest algorithm. Of course, this is also the basic law of the whole nature. Throwing a bone in the distance, the dog will run straight along the straight line instead of running around the curve. Everything that dogs know is axiomatic. And when a simple program is stored in the system, any program that is more complex than before will never be executed under non coercive conditions.

For example, if you wake up in the morning, will you think about wearing shoes or socks first? Surely not, but you have to think about it for half a day when you haven't learned to wear clothes in your childhood. The former is because the simple procedure of wearing socks before wearing shoes has not been implanted yet, and the latter is due to the collapse of hardware aging software. The so-called experience is the sum of a series of convenient procedures. So experience is a double-edged sword, that is, to facilitate work and life, but also constrained creativity. Next, let's ask readers to think about what is the simplest executable program of human brain.

OK, time is up.

There is no doubt that the hardware curing program is instinctive. A newborn baby will take the initiative to breast feed. When a normal man sees the beauty of a swimsuit, the volume will change, so senior programmer Meng Zi said: "sex is also a sex factor."

The background of hardware knowledge is universal. Next, let's talk about software.

There are many languages for knitting computer programs. Of course, they are not English, Russian, Tianjin dialect, but C++, VB, Java and so on. When I was in college, I learned a very low energy BASIC language and could run in the DOS environment. I could compile two brain numeral programs, such as square or square figures. {page_break}

But no matter which language, the most commonly used structure has three kinds: sequential structure, branch structure, and circular structure. Complex programs are often used in combination with these structures. For example, nesting loops like dream dreams in inception can easily make people dizzy.

To discuss the branch structure, pure branch structure is a very simple and stable executable program, which is as follows:

...

If (meet condition 1).

Then (execution instruction 1);

If (meet condition 2).

Then (execution instruction 2);

...

Look back at the new advertising of Wahaha nutrition express.

...

If has no time to eat breakfast.

Then (buy) nutrition express line;

If hasn't had breakfast yet.

Then (buy) nutrition express line;

If didn't have breakfast.

Then (buy) nutrition express line;

...

The trigger of the Trojan horse program is not having breakfast. If the condition is met, whether it is too late to eat, or not to eat, or not to eat, the target instruction is to buy nutrition express. The program structure is simple, so the execution is fast and undisturbed. Oversleeping in the morning is a common thing for many people, who hastily climbs up and has no time to eat breakfast, and buys a nutrition express on the road without thinking. Maybe many people don't want to understand what they are buying.

If so, many competing products were intercepted before breakfast. Whether it is nutrition, origin, emotions, culture are relatively complex, in the late arrival is not enough time to think. The killer of the nutrition express is that it hijacked the extensive simple trigger event of not having breakfast. No matter what selling points the competition promotes, first of all, let people first remember that this is a big bend in itself, and not to say that memory degradation is in the era of information flooding. The Secretary has developed a good habit of writing diary. Recall ten thousand steps, even if we remember, in the purchase decision, we first need to retrieve the retrieval from memory storage. The nutrient express line is a direct activation procedure for external triggering events. There are one hundred kinds of people, all kinds of things, and different preferences, but there are little differences in daily experience, eating, going to work, entertainment, learning, sleeping and toilets. Any kind of triggering event that has universality has infinite commercial opportunities for fast moving products.

In the last sentence, I mentioned a qualifier: fast food. This kind of Trojan horse program, which is triggered by scenario mode, is only limited to FMCG, which is obviously not applicable to the consumption of valuable durable goods such as household appliances, jewelry, real estate and so on. Even for fast moving products, the use of such Trojan horses also has a rule to follow. It's very simple.

Triggering events behind if must be clear and extensive.

For example, many people have the experience of traveling by train, traveling or visiting relatives and friends. Taking the train is a widespread event, but it is obviously not clear enough, because what is done on the train is far beyond your imagination. On the Internet, I have seen some pictures of the fork and fork circles in the toilet of the train, and there is a need to return links to the websites. This is a clear event, but it is obviously not extensive enough. It is estimated that when the train attendants are unable to touch a few times, there is no commercial value. {page_break}

In fact, there are many extensive and clear events on the train, such as bowl noodle, lens pull in, and then a little clearer. It will be found that the people on the bowl face are lonesome. They are afraid that they will fade out of their mouths and enjoy eating noodles with ham and sausage. Later, I found out that some manufacturers had made a special noodle sausage, which manufacturer I forgot. This is also a typical trigger event Trojan marketing. When the terminal is in a hurry, you will choose it if you buy it for a train.

Gold wine did not give up the excitement. In addition to five kinds of grain and six tonics, it was only the chief producer who sent the elders and the gold wine. A big treasure was like an extra delicious kung pao chicken. Later, I learned wisely and added a special wine for my father's birthday banquet. This icing on the cake is obviously thinking. The traditional festival in China is more important than the Mid Autumn Festival and Spring Festival. Many people love these two festivals, but they can not live every day. They are prone to hyperlipidemia. The shipment of gold wine is greatly limited, and the annual sales curve is two sexy. Fortunately, when the father's land is everywhere, today you celebrate your birthday, and he is celebrating his life. But it is undeniable that this is also a good idea.

Of course, there is still a long way to go before landing. The perfect program needs patches. Back to the beginning of this article, there is a big loophole in Wahaha nutrition express. Because in accordance with the procedures, the purchase time of nutrient express line is in the morning, and the purchase outlets are densely distributed terminals. Of course, drinking time is on the way to school or on the way to work, because many schools and companies are prohibited from dining. From then on, I do not know whether Zong always thinks that in most parts of the north, it is cold and cold, so how to drink a bottle of cold nutrition fast line in the morning? How cold is it? Cold stimulation can easily induce adverse reactions such as stomachache and diarrhea. Of course, the problem itself is well solved. It only requires low cost, with a small terminal equipped with foam plastic incubator, which can be used as a terminal promotional material and a fast feeder for heating.