Yancheng'S Winter Clothing Prices Go Into The Market, Consumers Do Not Buy It.

Nowadays, Market Li clothing There are many varieties and unique styles. Every shopping can arouse consumers' impulse to buy. But when the clothes are fit and beautiful, once the price is asked, the enthusiasm for buying is cooled down.

This autumn and winter costumes are much more expensive than in previous years. Weekend stroll market Zuo Qin, a member of the public, told reporters that the cotton padded jacket and down jacket seen in the mall were over 1000 yuan, less than one thousand or two thousand, and more than five thousand or six thousand. "This price is really prohibitive." In the face of the "height" of winter clothing, people with low incomes are obliged to "be less than". Many people turn the old down clothing into the processing shop. This kind of processing shop has attracted a lot of business.

According to the survey, many clothing brands have launched new products, including winter clothes, down garments, woolen coats, fur and so on. Reporters noted that the price of the woolen coat is between 1500 and 4900 yuan, and the price of the famous brand women's down coats is over 3000 yuan, while the price of fur that is loved by many fashionable women is calculated by 10000 yuan. A brand saleswoman told reporters: "winter clothes are almost expensive. Cotton clothing has increased by at least 300 to 400 yuan, and the down jacket has gone up more.

Investigators from the Yancheng investigation team of the National Bureau of statistics have investigated several fur clothing stores in the city, and found that the price of high-grade fur is generally several thousand yuan higher than that of last year. The price of fur in a foreign fur brand store ranges from 2500 yuan to 30000 yuan, and the price is 30% higher than that of last year. A fur seller said that a coat of otter rabbit fur is now selling more than 3000 yuan. The price for the same period last year is only 2000 yuan, while the price of a whole mink coat is nearly 5000 yuan higher than that of last year.

The price of winter clothing is high and consumers are "not buying it". Therefore, the flow of people in shopping malls is not as much as in previous years. In such an awkward trading environment, businesses are promoting the increase of sales volume in order to stimulate consumption, and also change from "never discount" to "discount sales promotion" in order to attract consumers to pay more. National Bureau of statistics Yancheng investigation team price survey data show that: a Bosideng men's long down jacket, the original price of 1118 yuan, the previous month only 10 percent off concessions, down to 1000 yuan, and by the beginning of November, 20 percent off discount, down to around 890 yuan, 110 yuan cheaper. YOUNGOR men's all wool top suit, the original price of 3580 yuan, the previous month 22% off discount reduced to 2790 yuan, and now 32% off discount, down to around 2430 yuan, 360 yuan cheaper.

Although the price is cheaper, consumers still feel inadequate. Many people believe that with the coming of Christmas, new year's day and Spring Festival, businesses should attract more consumers with more promotional efforts and more preferential activities. The industry also believes that at the end of December, a more suitable marketing method should be adopted to meet the consumption peak before the festival.