"Thousand Years Of Cold Winter" To Secure The Down Garment Manufacturer &Nbsp; Merchants Offer A Substantial Discount Sale.

In one year,

Manufacturers "watch the day to eat"

Although it has entered the middle of December, the average daily temperature of Zhejiang, one of the three largest down garment production bases in China, is still above 10 degrees. The pedestrian clothing on the street is still thin.

For "down to eat" down jacket industry, weather is the dominant factor in determining sales volume.

"The weather was very cold last year, and this year it was called" a thousand years of extreme cold, "and it turned out to be very warm by the end of the year.

Faced with a full inventory, Mr. Liu, a down jacket producer in Xiaoshan, Hangzhou, shook his head and sighed.

Hu Haidong, deputy general manager of Zhejiang Xin Xin Garments Co., Ltd., who has been soaking in the garment industry for many years, believes that a large number of down garment manufacturers will be pushed down by inventory backlog this year under the "three heavy attacks" of raw materials, labor costs and weather.

"Warm winter in 2006 caused a lot of down clothing enterprises inventory serious, many enterprises have to close."

Hu Haidong told the Beijing Morning Post reporter that this year's situation will only be worse. The "big shuffle" of the down garment industry will come back.

Cost of raw materials and labor costs

Compared with other garment industries, the cost pressure of down garment production is more obvious.

According to insiders, in the past year, the price of duck down from the lowest point of 80 thousand yuan / ton rose to 250 thousand yuan / ton, and the price of cotton (27190610.00,2.29%) rose from 18 thousand yuan / ton to 30 thousand yuan / ton.

In the face of up to 210% of the price of duck down, the highest increase was 70% of the "cotton three crazy" overshadowed.

What is worse is the rise in labor costs.

According to the industry, compared with other garments, the production of down coats is more specialized, and the labor cost has risen from 30 yuan / piece last year to the current 70 yuan / piece.

Insiders said that although wages had risen sharply, the workers in Jiangsu and Zhejiang's down garment production enterprises were still seriously inadequate, resulting in half of the unmanned operation of machinery and equipment.

Inventory accounts for up to 70%.

"Thousands of years of extreme cold" is like a shot of strong heart, so that many manufacturers are full of gas, ignoring the fact that the cost skyrocketing, instead of ambitious investment into production.

Unexpectedly, a warm winter is waiting for them.

In Zhejiang, apart from the original down garment manufacturers, some garment enterprises are also involved in down jacket production this year.

Hu Haidong's Zhejiang Xin Xin Garments Co., Ltd. has set up a brand this year, specializing in the production of children's down garments.

He said: "fortunately, our volume is not very large, otherwise inventory is really a big problem."

According to industry estimates, the sales of the down garment industry account for 30% of the total output, which means 70% of the inventory is inventory.

For garment enterprises, a large number of inventory will lead to the payment of goods can not be returned as soon as possible, thus facing the risk of capital chain breakage.

It is understood that most of the down jacket manufacturers' production lines have all been stopped.

Consumers are also fooled.

The soaring cost has pushed up the price of down coats. This year, the down garment manufacturers have increased their prices.

Reporters have seen in several large shopping malls, the starting price of medium length down jacket is mostly over 1000 yuan.

The salesperson of a brand down clothing counter said that the price of the down jacket this year increased by 40% over the previous year, which was significantly higher than that of other winter clothing, while the price of the short and medium down clothing of ONLY brands was about 900 yuan.

The good days didn't last long. The warm weather continued to make the down jacket manufacturers no longer calm down, and began to discount sales.

In major shopping malls, the discount of down jacket shelves is the biggest.

The price of a down garment counter at a valuable friend's building is only 400 yuan after a discount price of 1318 yuan, and the "new 15% off will continue to discount".

Some shopping malls also specializes in the sale of down coats to attract customers.

The salesperson of a brand down garment told the Morning Post reporter that it was mid December, but sales volume was less than half of that of last year. The situation after discount is not optimistic.

Consumers are also fooled by the "thousand years of extreme cold".

Ms. duo began to prepare winter clothes for her family this winter. She bought 3 down coats for herself and her family, all of which were last year's old ones.

After a month, she saw the new down jacket all joined in the discount, and the discount was very strong.

In December 12th, snow began to fall in parts of the north, and the timely snow expected by the down garment manufacturers finally arrived, but the southern region was still in the warm winter.

Before the Spring Festival comes, the sale of down garments is still unknown.