First Visual Fabric Exhibition Cancels Tokyo Station

　　 First sight (Premiere Vision) fabric exhibition The latest global strategic plan has been hard to find the figure of Tokyo station in Japan. Not long ago, PV organizers decided to cancel the Tokyo station in Japan to achieve their own development strategy. Although the Tokyo PV exhibition in October this year still ushered in 2200 spectators, it can not conceal the market depression situation caused by low order volume. Over time, the organizers of the PV show began to work for them. Exhibitor The development of the Japanese market seeks a new way out.

Absence of global layout in Tokyo

Since its entry into the Japanese market in 2001, PV has been working with the Japanese Textile Council Board (JITAC) to provide docking platforms and channels with Japanese companies for European fabric suppliers eager to open up the Japanese market. In March this year, the PV organizers joined hands with JITAC for the first time to hold the PV (Tokyo) fabric exhibition at the Tokyo International Convention and Exhibition Center, Japan. In late October, on the eve of the second exhibition, the two sides announced that the joint exhibition would be lifted after the current exhibition. Cooperative partner Relationship.

At present, in the next two years of the PV exhibition schedule, there is no sign of Tokyo in Japan. Philippe Pasquet, CEO of the first visual fabric exhibition, explained: "obviously, the cancellation of the Tokyo exhibition plan is not solely due to the selection of the venue for the PV exhibition. We need to find new ways of exhibition in continuous choice in order to seek better development. Especially when we shoulder the responsibility of sharing and conveying fashion and specialty, and continue to write the mission of first brilliant vision.

It is understood that the first visual fabric exhibition (PremereVision), founded in 1973 in Paris, France, is the world's top textile material exposition, which is based on European textile enterprises and is open to textile professionals. Through years of accumulation, PV exhibition has become the weathervane of the global fabric trend and has established an authoritative position in the industry. At present, the exhibition is the only fabric exhibition in the world, which has sub exhibition in New York, Moscow, St Paul, Paris, Beijing, Shanghai and other global fashion landmark cities. Together with the four Expofil (Sha Xianzhan), Le Cuir Paris (Pi Jizhan), Indigo (fabric design exhibition), Mod 'Amont (excipient exhibition) held in the same period, the exhibition has formed the "first visual Salon".

Nevertheless, the brand effect of the PV exhibition failed to drive the Japanese market out of the mire of weak demand. According to the organizers of the exhibition, at the second PV exhibition in Tokyo, although 2200 designers and buyers came to see the exhibition, the exhibitors who had been exhibiting through the PV channel dropped to 11 from the previous 28, and the order volume of the exhibition site did not meet the expectations of the exhibitors.

Future oriented retreat

Deflation led to the depressed Japanese market is the crux of this exhibition. At present, Japanese fabric suppliers are facing the pressure of reducing orders. When purchasing products, they will first consider investing so much that they will affect the volume of trade. According to Philippe Pasquet analysis, most of the European garment suppliers in Europe and the United States are less concerned about Japan, and the prospects for the Japanese market and the trend of economic recovery are also uncertain. This makes it impossible for the enterprises to plan a specific blueprint for their development in the Japanese market.

The other sponsor of the exhibition, JITAC president Shan Xia, also showed the frustration of the current market situation: "although the form of the exhibition is facing adjustment and transformation, it is still very important for Japanese manufacturers and enterprises to get all kinds of information from the European market. We need to find out a business mode that can closely link the exhibition with the business. "

Temporary exit does not mean permanent abandonment. Observing the current market situation, complying with market demand and anticipating market changes have always been the driving force behind the sustained development of PV. Philippe Pasquet said: "PV will carry out targeted work to the purchasers of Paris PV exhibition and 400 exhibitors of JITAC channel in the future. The two sides will continue to maintain various forms of exchange activities, and PV will also reconsider its operation mode in Japan.

According to Yamashita, JITAC will be the only sponsor to hold the exhibition on March 22nd, ~24, next year. The venue will still be designated as Tokyo International Convention and Exhibition Center. The organizers hope that the next exhibition will have a breakthrough in size, and the European exhibition area is expected to expand from 3000 square meters to 5000 square meters.

Shanghai Exhibition for Li

Compared with the depression in the Tokyo exhibition, the PV exhibition in Moscow in September and the Shanghai PV exhibition in October all handed out good transcripts. "No matter from the atmosphere of negotiation or from the statistical data, the results of these two exhibitions are very successful." Philippe Pasquet commented. At the ninth Moscow PV exhibition, there were 76 exhibitors and 1200 spectators. The number of exhibitors in Shanghai PV exhibition also increased from 38 in 1 years ago to 43.

In order to further understand the situation of Shanghai exhibition, the reporter contacted Miss Wei, the representative of PV exhibition in China. She believes that for the current development, the first visual fabric exhibition and exhibitors have been gradually accepted by the Chinese market. Exhibitors are also aware of the market potential of China's high-end textile products. Through regular participation, exhibitors will be able to better understand the needs of the market and meet the needs of the Chinese market for innovation, quality and creativity.

It is understood that the PV exhibition has been in China for 7 years. The exhibition will be held annually in Shanghai and Beijing in the form of membership. With a high standard of exhibitors and innovative exhibitors, PV has become a landmark exhibition of high-end and luxurious fabrics for Chinese men's wear and women's wear market. A total of 43 exhibitors from 8 countries including France, Italy, Turkey and the United Kingdom were invited to host the PV exhibition in Shanghai in October. In the 2 days, 1829 people attended the exhibition.

"A few years ago, Chinese buyers were not yet ready to pay the price we asked for. Now, they realize that our products are better and are willing to pay for it. " One of the exhibitors, Dentelles Andr e Laude, general manager of Jean-Pascal Laude, said.

"After the exhibition, most exhibitors have indicated that they plan to participate in the next Beijing exhibition. We have also received positive responses from other exhibitors at the first visual Paris exhibition, saying that they are willing to enter the Chinese market with excellent products. Philippe Pasquet concluded.