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China Smashed 1 Million 800 Thousand Self Made "Mint Glutinous Rice Scallion"

2010/12/14 11:24:00 205

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Hong Huang is quite optimistic about the curiosity, enthusiasm and consumption ability of Chinese at present.

"Peppermint glutinous rice scallion" is forecasting that the fashion trend is changing with each passing day.

Now, Hong Huang micro-blog signature is: shop is not easy, I wait for you every day in Sanlitun.

Opening shop is Hong Huang's new job: to build a Chinese designer shop in the North District of Sanlitun, Beijing, "BNC"

I strove with none

In two weeks, Hong Huang admitted that he had learned more than ten years of fashion magazines.

Brand New China sounded China's design assembly

Of course, Hong Huang, CEO of China interactive media group, is still publishing the fashion magazine "Ilook world city".

In the fashion culture circle for more than a decade, now a "sell clothes" sideline, a little thick accumulate meaning.

Peppermint glutinous green onion sounds like a menu, but it carries the ambitious ambition of the shopkeeper: Brand New China, which specializes in Chinese design.

The "peppermint glutinous rice scallion" also came from its acronym BNC. During that time, there were several plans. Finally, with the peppermint tea and the scallion cake made of glutinous rice, the name is now available.

The collocation of several words seems to be out of tune with fashion and design, but reveals a bit of unique interest and mystery.

"Peppermint glutinous rice scallion" has a clear goal since its opening: only design in China.

It combines almost the most complete Chinese design and is confident that it will not imitate anyone.

One of the features of the store is almost the Chinese Student Association of the central Saint Martin School of art and design. Graduates who have graduated here and have begun to emerge are Qiu Hao, Fan Ran, Liu Qingyang and Wang Zhi (Uma Wang).

Their design has also become the focus of customers.

We can rely on Hong Huang's powerful appeal to win a group of China's new designs.

She and her "Ilook world city" have spared no effort in the four years to care for the young designers in China to grow up to the stage of the world.

So when Hong Huang stands in the fashion retailing world, he will have a great effect: the "Mint glutinous rice onion" computer database contains more than 600 designers, and one hundred and fifty designers sign up formally. There are more than 70 designers scattered around the shop.

Apart from the new designers who came from famous families, there are more designers who have already made prestige among the people, such as Qiao Qiao, Chen Ping, Zhang Xiaochuan, mankai Hui, and some other relatively mature brands such as The Thing, band aid, etc.

Nanluogu Lane

Hipanda and so on are also stationed in "peppermint glutinous rice scallion".

There are more designers waiting to board the stage. Hong Huang opened the shop without doubt and helped them very well, giving them the chance to accept the test of the market. This is more exercise than designing countless "desk works".

The lack of the market is also a barrier to the growth of young designers.

Now, the "peppermint glutinous rice onion" has thrown them into the commercial world. There may be some victories and maybe cruelty, but at least they can see a bigger sky.

Selling life Zen

In the "peppermint glutinous rice scallion", Zhang Yonghe's identity is not only the space designer of the shop, but also the director of the Department of architecture of Massachusetts Institute of Technology, who was also developed by Hong Huang as a fashion designer.

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Zhang Yonghe, an architect, has been tinkering with his clothes for five or six years. In fact, it is not complicated to find some ready made elements to be spliced out, and then the tailor becomes the finished product.

But met Hong Huang, Zhang Yonghe.

Costume works

Mass production - perhaps you can't have a Zhang Yonghe designed building in this life, but you can put on a pair of trousers that he has designed and mixed with various kinds of fabrics in the "peppermint glutinous rice onion".

Perhaps someday, you can also buy Zhang Yonghe's furniture in "peppermint glutinous green onion".

But at least you can get the stylist Li Daqi's creative furniture in the "peppermint glutinous green onion", as well as the jewelry works of the photographer plateau.

Such pboundary works are everywhere in the store, which condenses the broader imagination and experience of the designer.

This also seems to represent the idea of "peppermint glutinous rice onion", which is designed to make life more fun.

The idea of "peppermint glutinous rice scallion" is designed to make life more fun.

Hong Huang said that "peppermint glutinous rice scallion" is from the beginning with the "play" mentality. The three collocations of peppermint, glutinous rice and scallion may also indicate that the attitude of the store has always been relaxed and simple, and then "play" makes sense.

Back to the storefront of Zhang Yonghe's design, "Mint glutinous rice scallion" is big and pparent. It has the ostentation of all the Chinese design works. Details also take into account the specific placement of different objects.

It's kind of like a gallery, a T-shirt hanging on the wall like a picture, a tricycle in the middle of the shop hanging on the top of the fashion, and it seems to be coming to the exhibition of modern art. David's head can be hung with a necklace and a baseball cap. It seems that he is joking and telling something.

It can embody the other story of "Mint glutinous rice scallion", which is actually an Oolong: in the shop on the ground floor, the cell phone signal is not good enough. Many people come into the shop and lose contact with the outside world. In this Chinese design sphere, it is not a bad thing to stay away from the outside world for a while.

Let everyone love design more.

The Wall Street journal described Hong Huang's opening up as "smashing 1 million 800 thousand self made big names".

The opening of "peppermint glutinous rice scallion" was once a fashion event. The chance of meeting celebrity stars here is probably higher than that of the Southern District which is more lively than that of Sanlitun North District.

The latest news about its distinguished guests' visit is that the Anna Wintour, a very popular fashion devil, is also here.

The Devil Wears Prada without knowing it. She paid a serious visit to the Chinese design in the shop.

But there are also warm stories about customers circulating on micro-blog: a nine year old gentleman came from Hongkong to "peppermint glutinous rice scallion", picked the wrinkle sweater designed by Xander Zhou, and happily pulled his wife in the store for a while.

The old man has always been a fashion fan. He used to collect Lssey Miyake, but now he designs for China.

The power of design is so strong that Chinese design is so charming.

On micro-blog and blogs, customers of "peppermint glutinous rice scallion" are always able to bask in their purchases. Sometimes they are only a small handbag or necklace. Buyers are really excited and complacent, because they are both practical and worth showing off.

In the "peppermint glutinous rice scallion", tens of thousands of jewelry and furniture are not uncommon.

Hong Huang is quite optimistic about the curiosity, enthusiasm and consumption ability of Chinese at present.

"Peppermint glutinous rice scallion" is forecasting that the fashion trend is changing with each passing day.